Getting people to your Health Insurance and Payment firm website is step one in turning them into customers. But with so many competing sites out there, getting the right traffic to your page isn’t always easy. Keeping your site engaging and visible takes a lot of preparation, effort, and determination.
Here are some great ways to help you bring in new visitors to your site and increase web traffic.
It can take a lot of time, but content development is one of the most effective methods of bringing in new traffic to your Health Insurance and Payment website. Research by the Content Marketing Institute reveals that 80% of buyers choose to get information through instructional content instead of ads.
Consistently updating your website with new content will boost your online presence, making it easier for new customers, healthcare systems, and providers to find you. If the content is high-quality, people will identify your site as a reliable source of information. This is a good way to build trust, which will help you bring in more prospective customers. You can develop all kinds of content like blogs, infographics, videos, case studies, and reports.
To optimize your content and make it for effective, you need to integrate prominent search phrases that your target market uses when they are searching online. Using these relevant keywords and phrases in your content will make it easier for people to find your website. SEMrush, SERPS, Moz, and Google Keyword Planner are a few tools you can use to carry out keyword research before creating your content. It’s a good idea to use long-tail phrases and keywords that don’t have much competition. For example, “individual engagement” is probably pretty competitive and expensive ($16.34 each click through Google Ads when this blog was written). Instead try out a more specific phrase, like “how you can engage individuals” ($0 each click when this blog was created).
Engaging people takes more than just sending out random emails about your company or the benefits of your service. Instead, you should strategically share content with them on topics that relate to their difficulties, objectives, and duties that match your service or product. To collect emails, you could start a signup form on your site, blog, or social accounts. It’s a good idea to include personal privacy guarantees in these forms. As you build your list, send out regular e-newsletters updating your clients on the most recent news in your industry. Include a clear call-to-action in your emails to keep people returning to your site. There are lots of email marketing tools that could make your job easier, like AWeber, MailChimp, GetResponse, and MailJet. It’s a good idea to pick one that also includes an effective CRM, like Hubspot, to keep your contact information synced up and to let you set up a triggering system to send out the best content.
Current research found that 52% of smartphone users get their health-related information using their phones. This means it is critical to make sure that your site is mobile-friendly, no matter what device is being used. A responsive site will not just draw in more site visitors, it will also help your search engine position a great deal, making Google pleased and driving more traffic to your site.
Whether your target market is made up of consumers, healthcare systems, or providers, social media is an effective tool for getting prospective customers engaged and bringing them to your site. On the B2C side of Health Insurance and Payment, according to The Spark Report, 41% of individuals claim that social media affects their choice of a clinical center, medical facility, or medical professional. ON the B2B side of Health Insurance and Payment, Roper Public Affairs found that “80% of B2B decision-makers prefer to get info from a series of articles than ads,” and social media is a great place to share your content with them.
Be sure to develop a business account on all the significant networks, like Facebook, Twitter, Google+, and LinkedIn. Once you have connected with leads, take time to engage them on a regular basis. You could encourage people to look at your website by sharing links to photos, videos, and blogs. Comment, retweet, and favorite your follower’s messages. Be quick to react to posts and offer valuable information.
Another significant way to establish the position of your site on Google is the variety of sites including a backlink to your page. The more backlinks you have from reliable sites, the higher your site will be ranked. One of the best ways to get backlinks is by guest posting on other sites in your market. You could also ask for others to mention you in their posts and put a link to your site. Local newspapers and online magazines can also be a great source for backlinks.
Before they pick a Health Insurance and Payment option, many B2B buyers look to online reviews. If there are no testimonials of your service anywhere, leads are more likely to pick another company. As a result, one of the best ways to bring in more web traffic is by getting favorable reviews on reliable websites like Google+, Yelp, YellowBot, and ezlocal. Include links to your site where potential customers could just click and see your reviews. You could also ask your email list to click a link or button and leave a review. Make sure the review process is as easy as possible.
Effectively bringing in new visitors to your Health Insurance and Payment website is easier said than done. Going through the steps above is part of a bigger approach called Inbound Marketing. Inbound Marketing emphasizes the value of having useful content for your website visitors. This technique could be integrated into your other marketing methods as part of your “marketing mix”. Content could then be used to keep in contact with those who have converted to qualified leads.
It can be hard to do all this alone. We at Responsify work with Health Insurance and Payment online marketers to offer strategy, support, and help in applying these tasks, so they could purposefully and constantly draw in brand-new website visitors, convert them to qualified leads, and the satisfied clients.
We’ve helped numerous marketing pros take their initiatives to the next level using Inbound Marketing Strategies. Don’t hesitate to ask for a cost-free strategy session to obtain help reviewing your methods and getting advice on how to make them even better!