We’d like to think that you came all this way for us, but we have a hunch that it has more to do with “generating new leads”. That’s great! We can definitely point you in the right direction, but there’s no magic bullet. Here at Responsify, we believe in digging in for the long haul with a sustainable strategy to generate new leads for Ed Tech Brands.
A quick spike in web traffic certainly isn’t a bad thing, but your visitors will leave as quickly as they came if they’re not cared for. Using content to cultivate a relationship is a vital part of the lead nurturing process.
Content creates an environment that promotes exchange and conversation. Here’s how you can initiate that conversation and keep the good vibes flowing:
Buyer Persona and Buyer Journey Mapping
Have you ever been to a get-together where you knew next to no one? It’s hard to strike up a conversation when you have no idea who you’re talking to. So first and foremost, you need to know who your EdTech’s consumers are.
Sketching out Buyer Personas will give you insight on the unique needs of a specific customer. For instance, an administrator has a different set of priorities than a person simply seeking to self-educate. Regardless of which Buyer Persona you’re dealing with, you can be sure that they’ll have lots of questions.
The Buyer’s Journey shows the questions that a Buyer Persona will ask during the Awareness, Consideration, and Decision stages. With this information in hand, you’ll be able to smoothly guide prospects down the funnel.
Consumers can easily lose their way. They’re aware that they have a problem, but as they dive into the research stage, things can get foggy in a heartbeat. This is where content (your content) can come in to save the day.
Keyword (SEO) Research
Interviewing customers is an excellent way to gain insight directly from the source. There’s just one little problem: People are always changing their minds. What you hear now may not be reflective of their feelings the next day.
You can breathe easy knowing that you won’t have to conduct interviews everyday. Luckily, search engines do a lot of the heavy lifting for you. They tell you the “What”, “When”, and “Why” of your consumers’ interests and buying habits.
To get the most out of Keywords you have to use them to create targeted content that draws visitors to your site. Weave them strategically into your materials, and the search engines will take notice.
HubSpot Development and Maintenance
Managing an Inbound campaign means keeping tracking of many moving pieces. Inbound is what we do, so it’s natural for us, but if you’re new to the neighborhood it’ll take some getting used to.
Don’t worry. A user-friendly platform like HubSpot can assist you in keeping your workflow in order. Lead scoring, email automation, and trackable ROI are just the tip of the iceberg. If any of this sounds too “technical”, we can give you the ins and outs. You’ll pick it up in no time.
Game-Winning Content Creation
Strategy is the heart of any successful campaign, but you need content to put your plan in motion. Our dedicated team of writers, designers, and developers can produce thought-provoking material that delights your customers.
Great content can’t stand on it’s own, though; it needs to be supported by a site that performs like a champ. Nowadays, people have access to internet from a variety of devices. Your site has to operate seamlessly on all of them.
You may already know, but Responsive (mobile-friendly) design is one of our strong suits. We don’t want to change our name to Unresponsify, so we make sure to live up to our namesake.
The Bottom Line
Thanks for taking the time to look into what we do at Responsify. As you can tell, generating new leads for your EdTech business goes beyond increasing web traffic. You’ll need content to nurture a fruitful relationship with customers.
Whether you’re looking for some tips on Content Strategy, or want to hear more about Inbound, we’re happy to lend a helping hand.