Let’s face it: not everyone is a good fit for your Education Technology (EdTech) service. If you’re like many marketing pros in Education Technology (EdTech), you do not want to waste your time marketing to individuals who cannot afford or do not require your service.
What you need are “Qualified” EdTech leads. HubSpot defines a ‘Qualified Lead’ as a potential customer whose attributes match those of the company’s ideal buyer. As an example, individuals such as C-level Executives and Directors at companies or schools are taken into consideration as Qualified Leads because they are influencers or decision-makers.
One of the most important things you can do to attract Qualified EdTech leads is to produce content for your ideal prospects. This content is usually in the form of blog posts, eBooks, and videos.
Establishing Buyer Personas, conducting keyword research, and producing Inbound content that addresses their general challenges, assists them with their research, and educates them, will keep your EdTech leads coming back to you for your trustworthy content.
Adding guest blog posts to reliable websites within your niche is a strategy for creating qualified EdTech leads as well. This technique works considering that you are getting to a targeted audience that most likely is thinking about your service or product.
Select a relevant topic that will engage the interest of your viewers. Make sure to utilize keyword phrases that will enhance your blog post’s ranking on search engines. Do not forget to place a link to your landing page in the writer biography.
A webinar allows you to share information with individuals in real time through a live stream. You could utilize the webinar as premium offer or host it on your own. If you opt to host the webinar on your own, you should strongly consider teaming up with an influencer in your niche.
This will give your webinar heightened credibility and will draw in even more qualified leads. You should consider having a Q&A session at the end of the webinar to promote participation. The greatness of a webinar is its customizability. You could add some flair in your discussion and make a connection with your target market.
Quizzes and surveys are an enjoyable means for obtaining details from your leads. By asking questions specifically designed for your potential customers, you will be able to further drill into what problems your target market is having.
You will get a better understanding of where your customers are in their buyer’s journey. You could post your quizzes and surveys through social media to reach an even larger audience. For quizzes, individuals should be asked to provide their name and email address to receive their quiz results.
An inadequately designed landing page might be the reason that you’re not generating sufficient qualified EdTech leads. For example, your copy could be only company-focused as opposed to customer-centric. Or the method in which the components on your landing page are placed might be a little off. You can use successful landing pages as a reference and think of how you can improve your own.
You should update your content as well to be more customer-centric. Use keywords that your target market is most likely to make use of when browsing online. Examine various aspects of your layout to see which layout is the most optimal. For example, you can try out multiple CTA messages or button colors.
Research studies have revealed that LinkedIn is the leading social media system for B2B lead generation. To produce qualified leads on this network, regularly release informative content that you know your target market will find useful. Besides creating backlinks to your site, getting published on LinkedIn Pulse is a fantastic opportunity to place your company as a thought leader in the sector.
Among the most easiest ways of targeting qualified leads is through Facebook Ads. You could make use of the advertisements to focus leads based on their info, hobbies, preferences, or even location. Nonetheless, steer clear of the desire to make your Facebook Ad an obvious sales pitch.
Your purpose is to get individuals to join your newsletter where you can nurture them, not to throw a sales pitch at potential EdTech leads. All you should do is provide a link to your landing page where individuals can get more information about the offer when it is convenient for them.
Clients that have already interacted with your Education Technology (EdTech) services or product can be an excellent resource for qualified EdTech leads. People are more likely to make a purchase from your company when it was referred to them by a friend or peer.
Send your clients a survey to find out what they thought about your company and if they are happy with their recent purchase.
At the end of the survey, include a question like, ‘Would you recommend us to a friend?’ When somebody says yes, send them a message:
“Thank you for responding to our survey! Do you know of anyone that would benefit from using our [product/service]?
We offer a one-time _______ bonus for each new customer referral”.
Remember to compensate clients using special deals or discounts when they refer.
Besides customers, staff members could be a terrific resource for qualified leads too. This includes everybody in your company: marketing professionals, sales reps, accounting professionals, programmers, professionals, and even supervisors. To motivate even more recommendations, you may want to consider offering a bonus or other rewards of a comparable kind.
One of the most vital jobs of marketing experts is to identify and secure qualified EdTech leads. The concepts detailed above are all components of a more significant marketing strategy called Inbound Marketing.
Inbound Marketing involves producing useful content for your website site visitors and utilizing this content to stay in contact with those visitors that converted into qualified leads. Your Education Technology (EdTech) firm could make use of Inbound to draw in brand-new site visitors to your website, convert them into leads, and nurture these leads into customers.
It’s scary to go it alone! We right here at Responsify companion with Education Technology (EdTech) marketing professionals to offer strategy, support, and aid in executing these tasks.
We’ve dealt with plenty of marketing pros to detail and implement Inbound Marketing Strategies into their Education Technology (EdTech) firms. Don’t hesitate to request a free strategy session now to help you examine your possessions and break out understandings and insights to guide you down the path to success.