Do you really need to have a blog? Yes!
Blogging brings in more traffic, which produces more leads, and that makes you and everyone at your company happy. Having said that, there are a few conditions that you have to be aware of. If your blog is difficult to locate and doesn’t actively engage your readers, all the web traffic in the world won’t translate to much success.
Don’t worry, we won’t let that happen to you. Take the pointers below and you’ll have a blog that is ready for anything.
Users can’t consume your content if they’re unable to spot your blog. If they do find it, you don’t want them to feel as though they’ve gone to a completely different site either.
Recognize your blog’s value and put it on equal footing with the rest of your website. Make it visible, easy to use, and aesthetically cohesive with the other pages.
If you’re able to maintain your blog on the same domain as the main site, even better. When all of the inbound links are directed to the same domain, your site’s overall SEO rank gets a boost.
The most important attribute of a blog is its usefulness. A blog that is helpful offers relevant original content as well as links to other reputable sources. Trust us, your users and the search engines will appreciate it.
Links are often placed at the end of an article, but they can also be inserted into the body of a post. Hyperlinking a word or a phrase gives visitors easy access to additional information. It also cuts down on the need for lengthy explanations that can eat up much of your word count.
SEO isn’t what it used to be: literally. It changes everyday, but fortunately, there are a number of applications that can help you get a hold of some juicy keywords. Here are a few suggestions from Hubspot.
Once you’ve completed your research, it’s time to take those keywords and develop a strategy. There’s no shortage of intense competition for the top keywords, but if you use your creativity, you’ll find that you can pack quite a punch by utilizing long-tail keyword phrases.
Present your visitors with a clear-cut opportunity to learn more about your medical technology. Subtlety isn’t a bad thing, but too much of it can leave people directionless.
Push a laser-focused call-to-action that is closely connected to similar posts and offers. The content of these materials will be dependent on the specific buyer persona that you’re targeting. If you’d like some assistance with outlining buyer personas, we have a worksheet that will get you started on the right foot.
In regards to the actual placement, the leaderboard at the top of the page isn’t your only option. Sidebars and the bottom of articles can be equally impactful. In some cases, it might even be worth it to include your call-to-action in the text of the posts
With these pointers at your disposal, you have the tools to launch a content strategy that will attract more leads. Blog Content marketing is also a great way to take leads and convert them to customers.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your company, don’t be shy, reserve a time to speak with us here. We’re happy to help!