Established Leaders

EdTech Lead Generation: Increase Website Visitors with Inbound Methods

One significant objective of an Education Technology (EdTech) Online marketer is to increase website traffic to their firm’s website so they could generate even more qualified leads. Apart from pricey internet ad campaigns, bringing site visitors to a website cannot happen instantly. Using website Inbound EdTech lead generation techniques that are reliable will be the most effective.


Here are several Inbound EdTech lead generation strategies that you can use to bring in even more site visitors to your Education Technology (EdTech) firm’s site:


1. Blog Consistently

Different people have different problems, but everyone wants to find the solution to their problem. You could figure out precisely what your idea buyers are looking for by browsing on social media and visiting the appropriate discussion forums. When you’ve gathered this info, you could then compose articles that offer solutions related to what you have found. Remember to utilize keyword phrases that your suitable clients are most likely to make use of when browsing online. Publishing exciting and keyword-optimized content routinely will help you to organically bring in visitors to your Education Technology (EdTech) business’s website. In addition, you will establish yourself as an authority in your niche which will increase your brand recognition.

Along with composing articles, you might want to consider produce long form content that offer useful understandings, like How-to Guides, eBooks, white papers, and much more. An excellent example is the definitive guides by the B2B business, Marketo.

2. Use Long-Tail Keywords

Avoid using common keywords because they are overused and very competitive for you to rank for. To improve your search engine position as much as possible, it is recommended that you choose long-tail keyword phrases. As an example, as opposed to utilizing the analytical expression’ Education Technology (EdTech) system,’ you might have something much more targeted like ‘how you can engage clients.’ The latter phrase is more likely to drive more natural web traffic to your site.

3. Get Featured on Review Websites

A Bazaarvoice study revealed that more than 70% of consumers look to online reviews when trying to find a product and services. Getting positive reviews on reputable review websites can be a productive way to get even more site visitors to your site. Such reviews are invaluable for targeting individuals that are in the ‘decision’ phase of the buyer’s trip. They are currently contrasting various suppliers to discover which service or product would fit their needs the best. To find review sites that are relevant to your particular niche, you can do a Google search for ‘leading Education Technology (EdTech) firms.’ While some are cost-free, others will require that you pay for them before being showcased. Including your website on popular review sites will increase your search engine position and will give your website much more visibility.


4. Get Published in Online Directories

Getting your website included on online directory sites is an excellent way of driving website traffic to your site. Nevertheless, this does mean you should try to appear in every single Education Technology (EdTech) directory site available. Try to find the ones that pertain to your market and have excellent domain name authority. As an example, if you’re situated in Illinois, you might do a Google search for’ Education Technology (EdTech) business in Illinois.’ The directory sites that turn up at the top of the results list are the ones that are going to be the most popular. Getting your website noted on these popular listing sites will be a wonderful source of backlinks and will be another source of traffic to your site.

5. Compose Guest Blog Posts

A HubSpot record discloses that 47% of customers checked out numerous pieces of content before making a purchasing decision. Find credible sites in your sector that approve of guest blog posts and write a blog post for them. Pick a one-of-a-kind subject that you know your target market will find intriguing. Make sure to adhere to the visitor blog writing standards to improve the chances of your article being published. Bear in mind to leave a link to your site in the writer bio. Such backlinks will increase your search engine position and will draw in even more traffic to your site. You might also want to consider linking to influencers in your blog content. Those influencers may notice your content and share links with their followers because they were mentioned in the content.


6. Comment on Blog Posts

Take some time to check out content on other individuals’ Education Technology (EdTech) blog sites and leave a comment whenever you can. Keep all of your comments positive; you don’t want to seem like a complainer or critic! Ensure your feedback is much more academic compared to having an advertising tone. Commenting on multiple blog posts means even more backlinks to your site, and consequently, even more visitors.

7. Obtain Involved in Industry Forums

Every sector has online internet discussion forums where people can talk about relevant subjects. Joining such discussion forums is a strategic means of obtaining even more site visitors to your site. Nonetheless, concentrate on online forums that are incredibly energetic. It would be meaningless to sign up with an online forum that hasn’t had any activity in two months. When signing up with an online forum, make sure to use your brand name. This will certainly boost brand name recognition as you engage with others. When taking part in such online forums, do not just offer guidance and nothing else. Share real life examples and link to resources that the other participants would undoubtedly find valuable. This will increase your reliability and will allow you to draw in even more website traffic to your site.

8. Take advantage of Infographics

A study by Social Media Examiner has revealed that 37% of marketing professionals consider visuals to be one of the most efficient kinds of content. Keep in mind that people have relatively short attention spans. It is, as a result, easier to engage your target market with an infographic as opposed a long-form report. Infographics are particularly reliable when helping individuals to understand complicated information. Besides your website, you can release your infographics on websites such as Pinterest. Linking the infographic to your website will undoubtedly help you to bring in even more site visitors.

9. Get published on LinkedIn

LinkedIn is one of the most reliable social media networks for B2B marketing. You could send lengthy industry-specific content to LinkedIn Pulse. Publishing content on this system will help you to build integrity with your target market and drive website traffic. You can share the content on various other social media systems.

10. Repurpose Webinars

According to Contently, 60% of online marketers repurpose (reuse) their content as much as five times in various kinds. As an example, you could repurpose webinars right a collection of new blog posts or e-newsletters to draw in traffic. Instead of breaking up the webinar into pieces, you could repurpose the entire webinar into a premium ebook for your visitors to download. You could also take interesting quotes from your webinar and use them as social media posts.


The Final Word

Producing compelling content and reaching the ideal target market are major elements of the Inbound Marketing Methodology. Ultimately, the visitors that come to your site will turn into qualified leads, and hopefully, end up as customers.

It could be tough to do all of these tasks alone. We here at Responsify partner with Education Technology (EdTech) online marketers to offer strategy, support, and assistance. By teaming up, we help marketing experts tactically bring in new site visitors, convert them into qualified leads, and eventually, satisfied clients.

We’ve helped countless marketing pros detail and implement Inbound Marketing Methodology to enhance the amount of website visitors they get. Do not hesitate to request a free strategy session to help you examine your assets and break out insights and understandings on how you can further increase your website traffic!

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