HubSpot has a proud reputation as the go-to platform for everything Inbound. From innovative applications to thought-provoking content, users are empowered to transform their marketing campaigns into lead generating powerhouses.
The EdTech marketing of your business can be one of those powerhouses. If you have concerns about the affordability of this service, you’ll be relieved to know that you can learn a great deal for FREE!
Here’s how HubSpot can help:
Loads of Free Content
With a wide variety of blog posts, eBooks, and other material, there’s no facet of Inbound Marketing that goes untouched. The intricacies of SEO and email automation are a given, but there are plenty of other important elements that deserve your attention.
For instance, call-to-actions don’t have to be overly elaborate, but there is an art to crafting an effective one. In essence, they have the power to make or break a campaign. If you need some ideas, take a look at the examples in this article.
Call-to-actions and SEO won’t work if your content doesn’t deliver. Make sure that your content is up to par and that you have plenty of variety. Producing materials like eBooks may not be as complicated as you think. Check this out!
Analytics Made Easy
In order to continually attract leads, you have to know which methods are working, and which ones need to be reexamined. Keeping track of a prospect’s journey is a synch with HubSpot’s lead management software.
But remember, before we can get to lead management, we have to monitor how and if we’re attracting leads in the first place.
From the user-friendly control panel, you can observe current analytics like daily traffic, page rankings, and keywords. Not only that, but all of this information can be condensed into a single report. In a glance, you can share game-changing findings with the other members of your team.
Afraid that HubSpot’s platform might be too generic and cookie-cutter? We can assure you that it can be personalized and tailored to fit practically any kind of business (that includes your EdTech!). Technology is always evolving, so it’s good to have a platform that can smoothly adapt to the changing climate.
It’s an All-in-one Platform
You don’t have time to waste. Honestly, every minute wasted is a lead that slips through the cracks.
HubSpot spares you the trouble of having to log into your website and social media accounts separately. This means that you can edit blog posts, alter your website, and publish social media content from the same dashboard. Having saved some time, you can point more of your efforts to nurturing the leads brought in by the content.
It never hurts to save a bit of money either. Editing your site and social media accounts in one swoop cuts down on the labor costs attached to a web developer. Additionally, you’ll gain some insight into the mind of a developer. If you know their language, they’re will be fewer misunderstandings, and fewer costly revisions.
Hubspot is the Base, But Strategy is the Heart
HubSpot offers a customizable platform that equips your Ed Tech with the tools to improve lead generation. Some of their more comprehensive services may not fit your budget, but there’s always room for free and useful content. Having the right information is the first step in revamping your online marketing campaign.
Even with a powerful platform, no one can execute an entire Inbound strategy by themselves; you’ll need a team.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your Education Technology company, don’t be shy, reserve a time to speak with us here. We’re happy to help!