Two heads working in harmony are better than one, but two clashing heads won’t have the same effect.
A Content Marketing Agency isn’t an asset if they don’t understand your EdTech and its customers. Cracking this egg takes cooperation, patience, and a sincere love of finding solutions.
A one-and-done hired gun just doesn’t pack that extra punch. You’ll need a devoted collaborator who sees your business as a partner.
Selecting an Ed Tech Inbound Marketing Agency isn’t always straightforward, but there are some tell-tale signs. Keep an eye out.
If you want to know if an agency has a strong command of Content Marketing, start by looking at their website.
If you find yourself answering “no” to these questions, then it’s in your best interest to look at another option. It’s doubtful that an agency will be able to flip the switch for your brand if they haven’t done it for themselves.
None of us can get anything done without it. Of course, we’re talking about the big “T”: time! You could be head-over-heels with a particular agency, but if they can’t fit you into their schedule, it’ll be a no-go.
Your Content/Inbound partner has to be able to meet these baseline requirements:
We know that ton of web traffic and qualified leads are markers of success. Knowing how to get there, and if you’re on the right track is a bit more complicated.
How are metrics gathered? How do they show us if a strategy is effective or ineffective? An agency can’t identify what success means for your business if they don’t have a grasp of this.
A milestone that signals an upward trend for one company, might mean failure for another. Don’t accept a generalized promise of “success”.
Dollar signs attached to big (positive) numbers put a smile on everyone’s face. But it never feels good when we’re treated like an opportunity to make a quick buck.
It’s important to gauge whether an agency sees your relationship as a partnership or as a monetary exchange.
Closely observe their motivation for working with you:
If everything checks out, you may have found the other half to your Content Marketing duo.
It’s okay to be picky when choosing a Content Marketing agency for your EdTech company. In the end, you’re not purchasing a service; you’re building a partnership.
Trust doesn’t appear out of nowhere, but a good agency will happily take the time to get to know you.