Education technology as an industry is growing exponentially, valued at almost 123.4B in 2022 and rising at a projected rate of 13% year over year through 2030. EdTech enables teachers to stay organized, students to work more effectively, and districts to stay technically savvy for better outcomes. An EdTech marketing agency will help bridge the gap from the challenges your target audience faces to the solutions your technology solves.
In today’s highly competitive Edtech industry, marketing is vital to your business success. From first-hand experience, we can tell you that ‘Inbound Marketing’ is helping education technology companies break through the competitive landscape and grow their business. If we gained one thing from the COVID-19 pandemic, it demonstrated why online education and technology should be an essential part of teaching and learning.
Inbound agencies familiar with the nuances of education technology are far more prepared to help ease the transition to online with creative educational content that drives customers to your website.
Every agency can come with its fair share of advantages and disadvantages. An agency that speaks your language minimizes any risk of miscommunication. Your target market isn’t entirely composed of EdTech professionals. In some situations, your primary targets will be administrators and parents. But that type of discovery is done through building out your buyer personas.
Understanding that each agency offers different skill sets and experience, we gathered 3 top EdTech Marketing Agencies steeped in Education Technology.
|Not every agency can claim to be a thought-leader, but Converge has no trouble in that department. After all, they were one of the first to spread the word about Inbound in higher education. Converge offers a full-range of services that include SEO, website design, and content creation. The majority of their clientele are colleges and universities. So, if your EdTech is tied to a particular school, you may have to look no further. But if you’re looking to market technology solutions on their own, Converge Consulting may not be the best fit.|
|Sometimes the name says it all. 98toGo sees that only 2% of web traffic gets converted to paying customers, and is on a mission to engage the 98% that have slipped through the cracks. About 60% of 98toGo’s clients are B2C, while the remaining 40% are B2B. Their versatility is also reflected in the number of industries that they are able to handle. EdTech is one, but so are Insurance, and Hospitality and Tourism.
An agency that is able to work with a wide range of clients is often a larger organization. This means that their services could carry a higher price tag than other agencies. Additionally, EdTech is a broad term, so it could be hard to gauge how specialized 98toGo is in your niche.
|Unlike the previous two examples, BarklyeREI doesn’t brand itself as an Inbound agency. But judging from how they use strategy, interactive design, and social media, it’s safe to say that they know the neighborhood. At 30 employees, they are neither too big, nor too small. Your EdTech wouldn’t be treated like just another number, and it’s likely that they’d be able to work within your budget. Having said that, as far as the world of EdTech goes, their forte is higher education. If you’re aiming to market a solution outside of this category, there might be some misalignment.|
|At Responsify, we pride ourselves on being a boutique Inbound Marketing agency that puts customers at the center of everything to achieve the best results. With a team of creative strategists, writers, designers, developers, and SEO experts, we provide a full-range of services to leverage the Inbound Marketing Methodology (attract, convert, close, delight). Responsify’s services are competitively priced and have the flexibility to adapt to your marketing needs. As a purpose-driven company, we focus on accelerating the growth of EdTech organizations. This allows us to be selective with who we partner with, so we have the time to give your company the dedication that it deserves.
If quality, creativity, agility, and results are what your company is looking for to succeed with Content and Inbound Marketing, we may be the best choice for you.
When considering the right EdTech marketing agency, evaluate their experience and expertise, understand their services, match your budget to their pricing, and ensure they have industry knowledge. An agency that understands the industry will create better marketing strategies.
Inbound Marketing is constantly evolving. Top questions to ask when choosing your EdTech marketing agency:
Inbound marketing is the way to cater to your consumers. It is deeply rooted in understanding your customers on a profound level. When searching for a partner to help with Inbound, they should display confidence in targeting your ideal customers and creating buyer personas.
If you represent an Education Technology company and want to get the most out of Inbound Marketing, please get in touch with us. We’re happy to discuss if we’d be a good fit for you.
If you decide that Responsify is best for you, get a fresh perspective on your marketing with a free assessment. Click here to book your content strategy session now!