Attracting visitors to your clinical administration and backend software business website is the very first step in turning them into customers. But, with all of the competing websites out there, getting lots of people to your site isn’t always easy. Keeping your site visible and engaging takes time, effort, and constant upkeep.
Although it can be time-consuming, content development is one of the most efficient ways to bring in web traffic to your clinical administration and backend software website. A Content Marketing Institute study revealed that 80% of buyers like to get their information through instructional and informational content over ads. Make sure to add new content to your site on a consistent basis, which will help increase your web presence and make it easier for private practices, clinics, and hospitals to find you. If the content is relevant and of high-quality, you’ll position yourself as an authority on the topic. This will also help build trust among your leads. Content can take many different forms, like blogs, infographics, videos, case studies, and reports.
To optimize your content’s performance, you need to include popular keywords that your target market is searching for online. By optimizing your content with relevant phrases, you’ll make it easier for people to find your site. SEMrush, SERPS, Moz, and Google Keyword Planner are great tools to help you do keyword research before you create your content. Use long-tail phrases and keywords that don’t have a lot of competition. For example, “patient engagement” is a pretty common phrase, and pricey ($16.34 for each click on Google Ads when we wrote this). More specific phrases, on the other hand, like “how to engage clients” are cheaper ($0 for each click on Google Ads when this was written).
If you want to engage potential customers, you need to do more than just send out email blasts about how great your company is and all that you offer. Instead, strategically send content that helps customers solve their problems, reach their goals, and pertains to their job in relation to your products or services. Put a signup form on your site, blog, and social accounts to collect email addresses. Be sure to include a privacy guarantee disclaimer. Once you build your list, send out frequent enewsletters to fill in your clients on the most up-to-date information and developments in the industry. Make sure to include a clear call to action in your emails to prompt people to go to your site. There are a lot of tools out there to help you do this, including AWeber, MailChimp, GetResponse, and MailJet. Look for a system that lets you incorporate a good CRM, like HubSpot, to keep all your contact information and set up triggering actions to give your customers the best content.
A new study found that 52% of smartphone owners get their health-related information directly from their phones. Because of this, it’s imperative that your website is optimized for mobile use, no matter what device is being used. A responsive site will help you bring in more visitors, and will up your search engine rankings, keeping Google happy and sending more people to your site.
No matter what type of audience you have, including private practices, clinic, and hospitals, social media is an effective way to engage potential clients and bring in new traffic to your site.
On the B2C side of clinical administration and backend software, according to a study from the Spark Report, 41% of individuals stated that social media affects their opinion of the clinical center, healthcare facility, or medical professional. On the B2B side of clinical administration and backend software, a Roper Public Affairs study found that “80% of B2B decision-makers prefer to get info from a series of articles than ads,” and that social media is a great place to share initial content with them.
To make this work for you, make sure you have a business account on all the big networks, like Facebook, Twitter, Google+, and LinkedIn. Once you build your following, spend time regularly engaging them. Encourage them to visit your site by posting images, videos, and blogs. Be sure to comment, share, and like your follower’s posts. Answer questions and engage quickly to help customers in their research and buying process.
If you have quality sites linking back and connecting to your site, it will positively impact your ranking on Google. The more backlinks you have from reliable sites, the better chance you have of being at the top of the search. A great way to get backlinks is to guest post on other sites in your market. You could also ask others to mention you in their posts and link to your site. Regional online magazines and news publications can also be a good source for backlinks.
Before picking a clinical administration and backend software service, a lot of B2B buyers first examine online testimonials. If there are no evaluations of your company anywhere, potential customers are more likely to choose another service provider. For that reason, getting positive reviews on reliable sites like Google+, Yelp, YellowBot, and ezloval is one of the best ways to bring in more traffic to your site. Be sure to include links to your site that potential customers can click to see your reviews. Another option is to ask clients via email to leave a review. Make sure this process is as easy as possible.
Getting new web traffic to your clinical administration and backend software website is a process, to be sure. The steps above are part of a bigger method called Inbound Marketing. Inbound Marketing emphasizes the significance of having beneficial content for your website visitors. This approach could be included along with your various other marketing plans as a component of your “marketing mix.” Content could also be used to keep engaged with those who have already become qualified leads.
Doing all of these steps along could be difficult. We at Responsify work with clinical administration and backend software marketing experts to offer strategy, support, and help to carry out these tasks, so they could strategically and consistently draw in new site visitors, and convert them to leads and happy customers.
We’ve helped numerous marketing pros take their plans to the next level with Inbound Marketing Strategies. Don’t hesitate to ask for a free strategy session to get help in reviewing your strategies and gain new understandings and tips to succeed.