Attracting visitors to your Patient Engagement and Education business website is the first step to turning prospects into clients. But, with so much competition, getting enough traffic isn’t always easy. Website visibility and engagement is key, and takes a lot of work and upkeep.
Here are some great ways to help you draw in new site visitors and boost your web traffic.
It can take some time, but content production is one of the best ways to get web traffic to your Patient Engagement and Education site. Research by the Content Marketing Institute revealed that 80% of buyers choose to get their information from instructional content instead of ads. By amping up your site with consistent new content, you will increase your online presence, making it easier for new healthcare providers to discover you. If the content is important and high-quality, visitors will think of you as a reliable resource. Create various types of content, like blogs, infographics, videos, case studies, and reports.
Optimize your content by including popular keywords and phrases that your target market uses when searching online. Using these keywords and phrases will make it easier to find your content. SEMrush, SERPS, Moz, and Google Keyword Planner are great tools to help with keyword research before you write your content. Use long-tail phrases and shorter keywords that don’t have much competition. For instance, “individual engagement” is probably very competitive (and expensive at $16.34 each click). Instead, go with something like “ways to engage people” (which was $0 each click at the time of this posting).
To engage individuals, you need to do more than just send out email blasts about your business and its benefits. Instead, focus on purposeful and relevant content that helps readers with their troubles, goals, and responsibilities that connects to your product or service. To build your email list, create a signup form on your website, blog, or social media accounts. Include a personal privacy guarantee. Once you develop your list, send regular e-newsletters to update your customers on new developments in your industry. Be sure to include clear calls-to-action in your emails to get the reader to take action. There are lots of email marketing tools, like AWeber, MailChimp, GetResponse, and MailJet. It’s best to use a system that includes an effective CRM, like Hubspot, to collect contact information and build automated triggering events to give users even more appropriate and timely content.
New research shows that 52% of mobile phone users get their health-related information by using their smartphones. Because of this, it is critical that your site be optimized for mobile, and appropriate for all devices. A responsive website will help you bring in more visitors and will also help your search engine positioning. Google will take notice and even more people will be driven to your site.
Social media is a powerful tool to engage prospective customers, including healthcare providers, and getting more people to your site. According to the Spark Report, on the B2C side of Patient Engagement and Education, 41% of individuals state that social media affects their choice of a clinical center, health center, or medical professional. On the B2B side of Patient Engagement and Education, Roper Public Affairs discovered that 80% of B2B decision-makers choose to get information from a collection of posts over advertisements. Social media is also a great way to share initial content with users.
Be sure to create a business account on all important networks, like Facebook, Twitter, Google+, and LinkedIn. Add and follow new leads, and then take some time to engage with them. You can ask them to look at your website by sharing links to photos, videos, and blogs. Comment and share your follower’s posts. Be sure to be quick to respond to their posts and tweets and offer valuable information that is helpful in the research and buying process.
A big way to determine your position on Google is looking at the variety of sites linking back to your site. The more backlinks you have from reliable websites, the better your site will be rated. A great way to get backlinks is by guest posting on other blogs in your market. You could also ask other authors to mention you in short articles and link to your site. Regional online publications and papers are other great resources for backlinks.
Before selecting a Patient Engagement and Education option, many B2B buyers look at internet reviews. If there aren’t any testimonials for your company, leads are more likely to select another service or business. One of the best ways to boost your web traffic is to get good reviews on reliable sites like Google+, Yelp, YellowBot, and ezlobal. Include links to your site that leads can just click and get to your testimonial page. You can also ask your email list to click a link and leave a review. Make sure the review process is as quick and simple as possible.
Getting new site visitors to your Patient Engagement and Education website is definitely easier said than done. The steps outlined above are part of a bigger plan called Inbound Marketing. Inbound Marketing places importance on having quality content for your site visitors. This technique could be integrated along with your various other marketing approaches as a component of your “marketing mix.” Content could also be used to keep in contact with those who have become qualified leads.
But it can be difficult to do all of this alone. Responsify works with Patient Engagement and Education marketing experts to offer strategy, support, as well help applying these tasks, so they can purposefully and regularly bring in brand-new website visitors, convert them to qualified leads, and then turn them into pleased clients.
We’ve helped numerous marketing pros take their initiatives to the next level with Inbound Marketing Strategies. Don’t hesitate to ask for a totally free strategy session to obtain asses your current situation and find brand-new ways and ideas aid assessing your possessions as well as find out brand-new understandings and new ways to put you on the right path.