Getting new customers for your Health Insurance and Payment company can be expensive and time-consuming. This is especially true if you are using traditional marketing and sales strategies where you are trying to get lots of people even if they aren’t part of your target market. Luckily, there is an easier and cheaper way to bring in new clients: the Inbound Methodology. Instead of the traditional methods of bringing in arbitrary people that may or may not have an interest in what you are offering, Inbound helps you draw in the best people using helpful content. According to research by Hubspot, 83.9% of companies raised their leads within seven months of using Inbound strategies.
Here are some great ways to get new clients and advertise your Health Insurance and Payment firm using Inbound.
Produce regular high quality content
One of the best ways to drive more traffic to your site is by offering useful and interesting content. If leads find the content helpful, they will return for more. On top of that, they are more likely to share your content with others, drawing in even more traffic to your site. Here are some suggestions that you can try:
- Host a Google+ Hangout discussing industry advancements
- Write a post about the typical problems facing your ideal buyers
- Release an ebook covering topics in the Health Insurance and Payment market
- Produce a demo video showcasing the highlights of your services or product
- Share video reviews from existing consumers
- Develop a FAQ area on your site dealing with issues your leads come across
- Release a whitepaper on the state of the Health Insurance and Payment sector
- Release conversations via slideshare
- Create an infographic highlighting the Health Insurance and Payment remedies your service or product give
To boost your presence online, make sure your content is maximized with keyword phrases. Always remember to advertise your content through social media and email. You can also partner with an influencer to make sure that your content gets to those that have an interest in what you are offering.
Sign up with professional networks
Signing up with professional networks gives you the chance to get qualified leads and make useful connections. LinkedIn is one of the best venues to get to experts in the Health Insurance and Payment market. There are countless LinkedIn groups for healthcare specialists that you can sign up with to share your incredible content from your site and show your expertise. Share helpful and relevant blog posts and downloads on a regular basis with other group members and join in conversations. This will help position you as an authority in the Health Insurance and Payment industry and bring in new customers.
Create guest blogs
Adding guest posts to other blog sites in your market is an effective way to drive more traffic to your site and produce leads. Guest blogging also enables you to show your experience and win the trust of new leads. When looking for sites to guest on, concentrate on those that have excellent domain authority (DA) and that have a good track record. These sites should be ones that produce a high rate of engagement with their visitors. There are many healthcare technology sites available that you could use to spread your information and bring in qualified leads.
Many people like to check out online reviews on company sites before they make a buying decision. Reviews by reputable health centers or health insurance and payment firms can be particularly helpful for new customers. When clients say they liked your service or product on Twitter or Facebook, you can include these posts on your website. You could also ask customers to leave comments on your LinkedIn account. If your firm has been recognized on news outlets, use a portion of the write-up and link back to the initial message. The best part about using these types of recommendations is that they can be validated by clicking back to the original source. Allowing your existing clients to be your marketer is a great way to bring in new customers.
Give answers to common questions
Your leads are constantly asking questions on various online groups, networks, and forums. This includes Google+ communities, LinkedIn groups, Facebook groups, and more. Sign up for a number of Health Insurance and Payment groups and take a few minutes each day to give the best answer to the questions being asked. If people find value in your responses, they might have more interest in your company. This will help drive traffic to your site and produce more leads.
It’s critical that you engage with your excellent buyers through various online discussions forums to get new leads. Another step in drawing in more people to your business is helping those that develop your site’s content– your marketing and sales teams– to make sure they are always on the same page. This concept of aligning your marketing and sales groups is called “smarketing.” Hold regular meetings for your two groups and participate occasionally. Likewise, make sure that both groups keep each other up to date so that the sales funnel flows effectively.
Measure your work
As much as possible, take some time to gauge the effectiveness of your Inbound strategies. You could evaluate webinar participation, blog performance, social media engagement, internet analytics, and revenue. The best way to track your work is by using a marketing automation software program that allows you to do it all in one system. You will then have the ability to keep an eye on potential customers from the moment they make their first contact to their conversion.
The final word
Drawing in brand-new consumers to your Health Insurance and Payment firm can be a difficult job. Integrating Inbound takes a great deal of time since you need to plan, outline a clear-cut process, and produce replicable content. Nevertheless, when you have it all done, we ensure that you will find the time valuable and will see the benefits of your efforts in the form of new leads and sales.
We’ve worked with many CEOs and founders to help them and their team start using Inbound Marketing and Sales. Don’t hesitate to book your free strategy session to help you examine your methods and find new ways to bring in more clients.