The Healthcare Robotics market is being swamped by brand-new competitors offering similar products and services. In 2015, the Global Digital Health Market size was USD 51.3 billion, and has a 25.9% compound annual growth rate estimated from 2016 to 2024, according to Global Market Insights.
With thousands of Healthcare Robotics business out there, the marketplace has become overly saturated and very competitive. This is a problem for marketers in the industry. But, it’s not as bad as it seems. When the market is competitive, it means that there is a lot of need for your products or services. And, being in a market with lots of competition leads to innovation in order to stay ahead of the pack.
1. Create valuable and useful content
Giving informational content is one of the best ways to drive traffic to your site. Create a minimum of two posts a week on topics that are helpful to your potential customers to create more engagement and stay at the top of their minds. Don’t forget to research and use long-tail keywords in your headlines and all your content, like whitepapers and ebooks. If you want to give them a chance at a Q&A, offer a webinar.
2. Incorporate influencers into your content
Decision makers often want the opinion of other market professionals when they are deciding
on what products or services to buy. A current Tomoson study found that influencer marketing is the fastest growing online customer acquisition technique. Many companies are currently partnering with influencers to enhance their brand. The first step in content marketing is to recognize your target audience. Find out what their difficulties are, where they engage online, and who they follow. Then, contact influencers and ask them to share your content with their fans on their social networks. There are many sites to find influencers, including FollowerWonk, BuzzStream, GroupHigh, and MuckRack. This could be a part of your Content and Inbound Strategy.
3. Develop how-to blogs and videos
People are seeking solutions that are straightforward and easy to use. Consider making how-to posts, videos, or computer animations that show the all relevant information of your product. When developing these posts, make sure they are at least 600 words long and are optimized for online search. When making videos, keep them brief and enjoyable to keep the viewer’s interest. Show that your Healthcare Robotics remedy is favorable to others and prospective customers will consider your product. For example, Medical Realities, a business focusing on the production of online surgical treatment training strategies for clinical trainees, has developed a 360-degree video on YouTube video demonstrating how their technology functions.
4. Get placement in health-related directory sites
There many directory sites around that list a variety of Healthcare Robotics firms that offer a large range of services and products. For example, the Global Health Insider is a directory site that lists Healthcare Robotics companies that develop remedies such as laboratory technology, immunology, and rehab technology. Businesses are allowed to give their phone numbers, emails, and website. Getting listed in these directories will improve your site’s search engine position and will increase your visibility online, so you can remain competitive.
5. Take part in online forums and blogs
There are many industry-specific discussion forums online. A quick Google search will give you a good list of discussion forums connected to Healthcare Robotics. Pay special attention to online forums that have a big following and engagement. People are more likely to use these forums when trying to find solutions and making a buying decision. Find those that are asking questions and offer resolutions. Remember to leave your contact information. Once individuals think of you as an authority, they are more likely to see your site and think of you when the moment to buy comes.
6. Create for clinical journals
A study by the Content Marketing Institute revealed that 80% of business decision makers want to get their information from content rather than ads. Healthcare Robotics execs review clinical journals to get notified on current events in the industry. A few of the most preferred journals in Healthcare Robotics are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings, and The Lancet. Getting your firm’s decision makers to create guest blog posts will help develop your firm as an authority in the Healthcare Robotics sector and produce useful backlinks to your website.
7. Develop social media groups
Social media provides Healthcare Robotics businesses a chance to produce brand name understanding and also engage with their clients. One of the best ways to engage with your target market is with industry-specific social media groups. You can sign-up with existing groups or create one of your own. Philips Healthcare, a business whose objective is to connect information, technology, and people, has a LinkedIn group called Innovations in Health. In this team, Healthcare Robotics experts talk about the developments and difficulties of the market. It has nearly 150,000 participants that include managers, administration, execs, medical professionals, and experts.
The Final Word
The key to standing out in a saturated Healthcare Robotics market is energetic development of beneficial content and participation various Healthcare Robotics communities online. You and your business’s Healthcare Robotics professionals could work together on producing and sending instructional content that would attract your prospective buyers and make your business a leader in the sector.
This can be difficult to do alone. We at Responsify work with Healthcare Robotics marketing professionals to offer strategy, support, and help applying these tasks, so they could tactically contend in a saturated market, draw in brand-new website visitors, and convert them to qualified leads and delighted consumers.
If you want to discuss methods to assist your Healthcare Robotics firm get ahead, do not hesitate to ask for a cost-free strategy session. We’re happy to help you review your current strategies and give you free advice on how to take them to the next level.