You want your Edtechnology potential customers to purchase your service. Your solution is far better than your competition for many reasons. Am I right? So what is getting in the way of prospects seeing that, and becoming customers? Education. The more that your prospects recognize the value of your solution based content, the more invested they become. By offering instructional content, you can enhance their learning throughout the research process. Ultimately, this will allow you to close even more sales for your company. Leveraging practical and relevant content has many advantages. Here are a handful:
A pre-contact research study is an integral part of the sales process. Defining your Buyer Personas will allow you to personalize your content as necessary, improving the chances of eliciting a positive reaction. You could visit your leads’ LinkedIn profiles to get a good idea of exactly what their roles are in their respective companies. Their Facebook accounts can also disclose helpful info about their hobbies and pastimes. Through this kind of research, you could uncover that you have a common link that might work as a recommendation. It would also be a good idea to check out their business’s website to get some background info. Where are they located? How long have they been in business? What are their values? What are their long-lasting strategies? You could also look into their rivals’ sites to see what you can discover. Having all this info from the outset will undoubtedly make it easier for you to engage with prospects.
According to Curata, 15.74% of businesses agree that content marketing is an efficient method of generating more qualified leads. However, using content to attract an audience doesn’t need to be restricted to a marketing professional. There are several types of content that you could utilize to inform and nurture your potential customers. To do this effectively, you have to understand which forms of content should used for which phase of the buyer’s trip.
E-books are much less technological and focus more upon enlightening visitors concerning various subjects in your market. Offering such understandings will undoubtedly develop you as an authority in your market, which will, in turn, increase your firm’s reliability.
A research study by the Content Marketing Institute discloses that email is one of the most reliable content circulation networks. You could ask your potential customers to enroll in your newsletter in exchange for a free eBook or study. You could then segment your listing appropriately and send out relevant, valuable information on a weekly basis. Make sure to share content that doesn’t come off as entirely self-promotional. Nurturing your leads respectfully over time through personalized emails will undoubtedly increase the possibilities of transforming your leads into happy clients!
Using academic content to engage your leads and personalizing your approach to their problems is only part of a larger body of strategies within the Inbound Methodology. Your Edtechnology business could implement Inbound to reduce its sale cycles, close more sales, and reach a higher ROI.
It can be difficult to do all of this alone! We here at Responsify team up with Edtechnology businesses and their development professionals to offer strategy, support, and assistance in applying these strategies. By collaborating, we aid marketing and sales associates tactically bring in brand-new website site visitors and convert them to qualified leads and delighted clients.
We’ve helped many sales professionals to enlighten their potential customers with content and jumpstart their sales cycle. Do not hesitate to schedule a free strategy session now to help you examine your properties and break out insights to help you take your company in the right direction.