Established Leaders

Top EdTech Customer Growth Strategies to Acquire New Customers

In a quick-paced Education Technology (EdTech) market, constant customer acquisition is essential to survival. One of the most influential and cost-efficient methods of obtaining clients is through a technique called ‘Inbound’ marketing and sales.

This entails developing and leveraging functional and targeted content to draw prospects to your website, nurturing them into qualified leads, and closing them as clients. Inbound marketing and sales have been verified to generate far better outcomes when compared to traditional techniques such as print marketing, television and radio advertisements, digital advertisements, email blasts, cold calling, trade conventions and seminars, and buying lists.

92% of B2B firms claimed that they obtained even more website web traffic and leads by making use of Inbound strategies! (HubSpot)Getting new Edtech leads and accounts takes effort and dedication, and the Inbound Methodology can help you to engage your ideal buyers, decision-makers, and influencers to quicken the process.

Below are some leading Education Technology (EdTech) customer acquisition strategies making use of the Inbound approach:

Specify Your Target Market and Strategy

The initial step toward customer acquisition is specifying who your potential customer is. Take time to develop Buyer personas (imaginary depictions of your perfect customer) such as ‘Superintendent Sonya’ or ‘Chief Technology Officer Charlie’. Do some research study to discover even more about them.

  • What is their role in the company?
  • What are their goals?
  • What difficulties or challenges do they encounter at work?
  • How do they make decisions?
  • Where do they get information?

Having this information regarding your ideal customer will make it much easier to target them with your content. Then either establish your personal considerable Inbound strategy, or look for assistance from professionals.

An effective strategy consists of clear Buyer Persona accounts, a map of their Buyer’s Journey, substantial SEO keyword research, content project outlining, content detailing, and sharing on social media and email lead nurturing.

Generate High-quality Content Consistently

Developing top-quality content will certainly keep your target market involved and establish you as a specialist in the market. Maximizing your content and making use of key phrases will enhance your search engine positions and make it much easier for consumers to discover you online. Various types of content  could be helpful for customer purchase:

Blog Post

Companies that released more than 16 articles every month had nearly 3.5 times more website traffic compared to businesses that released 4 or less articles monthly. (HubSpot)Your blog should cover subjects that would be practical to your target market. Develop a blogging timeline and stick with it. If you do not have the time to write, you can employ a freelance author or partner with an agency that focuses on content production.

Webinars – A webinar offers you the chance to share your expertise with potential customers in an interactive online forum. You can address concerns or questions in real time at the end of the webinar. To get even more mileage, you might consider welcoming an industry influencer as a guest speaker

eBook – Long-form content such as ebooks are excellent for covering topics stated in your once a week article much more extensive. This will position you as a specialist and win the trust of your target market. You can build a landing page where your website visitors can give their contact information and get your eBook for free. You could then use the emails gathered to nurture your brand-new leads until they convert to buyers

Case studies – Most individuals look for evidence of your services or product’s advantages prior to buying. They want to ensure that what they are purchasing satisfies their needs. You could therefore build case studies showcasing a few of your previous clients’ experiences. Carefully explain how your service or product helped resolve the customer’s problems and show what outcomes were accomplished. For example, you might state that the customer’s sales increased by 70% in six months. Here’s one of our case studies on how we helped an established B2B company scale with strategic content.

Layout Reliable Call-to-actions

A call-to-action (CTA) refers to texts or graphics that inform site visitors what they should do next. Site visitors must understand what they will get when they click on the CTA containing a link to one your landing pages. ‘Request a Demo’ and ‘Improve my Professional Learning’ are examples of detailed CTAs that create a sense of urgency and give your site visitors the impression that they need to take an action quickly.

Ask your website design team to place your CTA ‘above the fold’ to allow your site visitors to see it without needing to scroll. Ask them to make sure all buttons are big enough to draw visitors’ attention as well as allow them to click your CTAs on smartphones or smart devices. If your landing page is long, you can have a second call-to-action in the center, and a third one near the bottom of the page.

Develop Landing Pages to Convert

The landing page is one of the most ignored components in the customer acquisition process. This is the page where your website visitors land after clicking your call-to-action. It could be a Contact Us page, signup page, or product page.

Ensure your landing page has an engaging headline, a solid value proposition, and some social proof. It should also have an exciting image and an effective call-to-action for more informastion from your Education Technology (EdTech) website.

Having a demo video on your landing page can increase your conversions by 10-20%. (Switch Video)Additionally, you can make use of screenshots of your content. Remember to include key phrases that will help you draw in organic web traffic and leave out navigation links that could cause the visitor to leave the page before taking the preferred action.

Color psychology strategies can be reliable in engaging site visitors to act.

EdTech Customer Growth Closing Thoughts

Getting new customers can be difficult when your resources are limited, and the traditional outbound marketing and sales methods continue to fail you. With Inbound marketing and sales, you can establish strategies and build a long-lasting process to obtain new site visitors, increase leads, and turn your prospects into consumers.

We’ve worked with many CEOs and managing directors to integrate inbound methodology into their marketing and sales team’s procedures.

Do not hesitate to book your free strategy session now to see how a digital marketing agency for education can help grow your business. We can help you evaluate your assets and acquire beneficial understandings and strategies to get brand-new Education Technology (EdTech) clients before your competitors!

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