Established Leaders

How to Acquire New Customers for Your EdTech Business

Getting new clients for your Education Technology (EdTech) firm can be an extremely expensive and time-consuming job. This is especially the case if you use traditional marketing and sales methods, trying to get to as many clients as possible even if they aren’t a good fit for your business. Luckily, there is a much easier and less expensive method of getting new customers: Inbound Methodology. Rather than the conventional method of drawing in leads that may not have interest in what you have to offer, Inbound helps you bring in the right clients using instructive content. According to a study by Hubspot, 83.9% of businesses increase leads within 7 months after using Inbound strategies.

Below are some wonderful suggestions for getting new clients and growing your Education Technology (EdTech) business using Inbound:

Write content frequently

One of the most reliable methods of driving more traffic to your website is by offering educational and helpful content. If leads find your content beneficial, they will keep returning for more. They are also more likely to share your content with others, thus generating even more traffic to your site. Here are some content suggestions to consider:

  • Host a Google+ Hangout discussing new sector advancements
  • Write blogs resolving common issues and concerns raised by your ideal buyers
  • Release an eBook covering trends in the Education Technology (EdTech) market
  • Produce a demo video showcasing the highlights of your service or product
  • Share video reviews from your existing clients
  • Produce an FAQ area on your site answering typical questions your leads have
  • Release a white paper on the state of the Education Technology (EdTech) market
  • Release presentations on Slideshare
  • Create an infographic highlighting the Education Technology (EdTech) solutions your service or product offers

To boost your exposure online, ensure all of your content is optimized with key phrases. Do not forget to advertise your content on social media and in email. You could partner with an influencer to make sure that your content gets to all those that have an interest in the service you have to offer.

Join expert networks

Signing up with an expert network provides you the possibility to get to more qualified leads and make useful connections. LinkedIn has one of the most efficient opportunities for connecting with various other specialists in the Education Technology (EdTech) sector. There are countless LinkedIn groups for healthcare experts that you can sign up with to share the great content from your website and share your own experiences. Share helpful blog posts and downloadables with other group members and take part in ongoing conversations. This will help establish you as an authority in the Education Technology (EdTech) sector and draw in new customers.

Create guest posts

Adding guest posts to other authority sites in your market is an extremely effective strategy for driving more traffic to your site and producing leads. Guest posts also allow you to show your proficiency and win the trust of your leads. When searching for sites to write for, focus on those that have a great domain authority (DA) along with excellent credibility. These blog sites must be ones that produce a high engagement rate with their readers. There are lots of healthcare technology sites available that you can use to spread your expertise and draw in qualified leads.

Release testimonials

Lots of people find it easier to make a buying decision after checking out testimonials on business sites or review accounts. Testimonials by reputable health centers or Education Technology (EdTech) firms can work for bringing in brand-new leads. When customers praise your product and services on Twitter or Facebook, you can embed the post on your website. You can also ask consumers to leave reviews on your LinkedIn account. If your business has been mentioned by a respected media outlet, use a snippet of the post as a testimonial, connecting back to the initial article. The best part about these media recommendations is that they could be validated by clicking back to the initial resource. Enabling your existing customers to become your personal marketers is a great way to draw in brand-new clients.

Provide solutions to common questions

Your leads are constantly asking questions on various online groups, networks, and forums. This includes Google+ communities, LinkedIn groups, Facebook groups, and much more. Sign up with numerous Education Technology (EdTech) groups and take a couple of minutes every day to provide helpful responses to the questions being asked. If people find value in your answers, they might want to know more about you. This will certainly drive traffic to your site and generate more leads.

Make use of “smarketing”

It’s essential that you engage with your potential buyers through various online discussion forums to get new clients. Another great way to bring in leads to your firm is helping those that are in charge of creating your website’s content– your marketing and sales teams– to make sure that they are constantly on the same page. This alignment of your marketing and sales teams is called “smarketing“. Hold regular meetings for the two groups and participate with you can. Make sure that both groups keep each other up-to-date so the funnel and pipeline flow efficiently.

Measure your efforts

As often as possible, take time to evaluate the efficiency of your Inbound strategies. You could look at areas like webinar participation, blog activity, social media engagement, web analytics, and revenue made. The most convenient way to monitor your work is by marketing automation software that allows you to see all your projects with one system. You will have the ability to track your leads, from the moment they first make contact with your site to their conversion to a customer.

The bottom line

Drawing in brand-new leads to your Education Technology (EdTech) firm can be a difficult job. Integrating Inbound takes a great deal of time since you need to plan, outline a process, and develop replicable content. Nevertheless, as soon as you have everything outlined, we guarantee you that it will be worth the effort and you will get new leads in no time.

We’ve worked with many CEOs and Founders to help them and their team begin integrating Inbound Marketing and Sales. Don’t hesitate to schedule your free strategy session now to help you evaluate your assets and get free insights and suggestions to get new ideal leads!

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