If you’ve been on the prowl to learn more about digital marketing statistics 2022, you’ve come to the right place.
Since digital marketing is constantly evolving, so should our knowledge as marketers. No matter your marketing goals, gaining insight to support your cause is a necessity. 2022 looks to be the year of content-based marketing for businesses of all sizes.
Digital marketing will be a key component to your overall marketing strategy in 2022. When used effectively, it’s a great tool to help you identify, grow, and discern your audience. That audience will then become your customers!
Here are the digital marketing statistics 2022 you don’t want to miss!
Content Marketing Stats 2022
As of July 2018, 52.95% of people use Mobile compared to 43.11% on desktop worldwide.
Mobile users are still on the rise! Whether a digital surfer or consumer, your mobile phone follows you wherever you go, so it makes sense that more and more people prefer mobile over a desktop website when it comes to content.
When it comes to content marketing, blogging still is still one of the strongest forms. There has been a number of blogs emerging within the past year and seems to still be on the rise.
You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!).
So, tell me. What are you waiting for?
70% of marketers lack a consistent or integrated content strategy
Before you can put all the moving pieces together, you need a strategy in place. This is alarming, due to the fact that marketers are going in blindly (so to speak), when it comes to creating quality content.
The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%.
We all know how important budgeting is to our business so take note of this stat. What we don’t know is how important budgeting for content marketing can be to our business.
Receiving analytics is not all complicated. Registering the impact from your analytics and being able to set forth and become proactive in capitalizing on those insights is an important factor that is generally looked over.
Content marketing revenue will soon exceed $300 billion.
This is huge! Literally! The number has been on the rise for a good amount of time now and does not seem to slow down.
70% of internet users want to learn about products through content versus traditional advertisements.
There is a lot of static in today’s marketplace when it comes to marketing consumer products. As a consumer, education through quality information is still king.
Only 58% of marketers say they are often successful in achieving their marketing goals.
This number will always differ depending on the year and market type, but have no fear! Marketers will always strive to achieve their marketing goals. Right marketers? Jab* Jab*
59% of consumers cited at least one or more channels as a source of initial awareness.
The awareness stage is a very crucial part to your content marketing strategy. It can lead your audience into the direction, so that they may come one step closer to the consideration stage, or it can deter your audience.
Top five B2B content marketing tactics: Social media content 92%; eNewsletters 83%; articles on your website 81%; blogs 80%; in-person events 77%.
Now here are a few statistics to consider biting your teeth into. Here are the different forms of digital marketing that marketers utilize when it comes to B2B. Social is still top dog in comparison to other forms, followed by email and web page. This number will continue to grow.
In 2022, 86% of small businesses say that their marketing strategy will employ visuals.
With such a saturated market, these visuals need to be engaging. They offer another way to “say” what you want to say. And, they’re more likely to get people to “hear” you.
This stat makes perfect sense since quality content is what your targeted audience wants and needs. So give them what they want!
60% of marketers create at least one piece of content each day.
That is a lot of content being pumped out into the world. Whatever the content might be, it’s still content, and content is one of the strongest forms to resonate with your audience.
Consumers see 5,000 ads every single day.
If only these were all your ads. But they’re not. This makes effective digital marketing even more critical. A solid digital marketing strategy can help your brand break out from all the noise.
Long-form content will get 77% more backlinks and triple the traffic, compared to shorter posts.
Be sure to make this content engaging and valuable for your audience. Use it to provide answers to the questions they’ve been asking.
Here are some of the biggest challenges when it comes to content and email marketing. Limited internal resources 28%, lack of strategy 28% and lack of content 23%.
Let’s face it, it’s hard to find that balance in creating quality content for your website and other channels, let alone executing that content correctly with a strategy. Here is an example of some of the struggles marketers run into when it comes to email marketing and content.
Open rates are 14.31% higher in segmented campaigns than in non-segmented campaigns.
This just goes to show that segmenting your campaigns is important when it comes to open rates and getting in front of your audience effectively with relevant content.
4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t.
Videos have been engaging and very relevant when it comes to your audience deciding whether to purchase or sit back. As a marketer, create a few videos for your website or content and see what happens!
Nearly 90% of video marketers call video a good return on investment.
Check out the video below for some tips on how to make a quality digital marketing video.
This is a very strong digital marketing statistic. Relevant content leads to quality content that is generally applicable and increases your value as a business and will rank higher in search.
Marketers who use automation tools say time is the while those who don’t automate say that budget is their biggest barrier.
Time is money. When you are able to automate your workflow through dedicated tools, you are able to save time and pursue your next marketing task. When a marketer is not able to automate his work, more time and money is spent on getting those tasks down.
Social Media Statistics 2022
80% of marketing professionals and business owners incorporate clickable social icons into their email signature
Businesses continue merging social media with email, as this stat confirms. When it comes to email signature marketing, the majority of professionals consider links to social profiles more important than their physical address, CTA buttons, legal requirements, and even logo.
71% of luxury brands measure influencer success through web traffic.
The digital marketplace is a vast playground where luxury brands thrive. It only makes sense that Influencers and brands work together through digital marketing efforts.
48% of marketers planned to increase their influencer marketing budgets in the years to come.
With Influencer marketing on the rise, many marketers are capitalizing on the expanding opportunity influencers have with your desired audiences.
Influencer marketing will be integrated into all marketing activities for the majority of marketers.
Influencer marketing has been on the rise lately with social media, especially in the eye of the youth. It might be something to consider when dealing with brand marketing.
71% of consumers who have had a good social media service experience with a brand is likely to recommend it to others.
This is becoming more and more relevant when dealing with customers and the experience they have when dealing with a business digitally. Word of mouth is still the strongest form of trust and way to market smart.
Across the globe, 52.2% of online traffic is done via mobile. In the United States, it’s 57%.
Customers are looking at your content from their smartphone. Make sure your webpages are optimized for mobile
30% of millennials engage with a brand on social at least once a month.
Since millennials are on social media a good majority of their day, it only makes sense that they are engaging with at least one brand a month. This number will increase as companies are becoming more aware of the benefits social media has to offer with digital marketing.
This number needs to change and is super relevant for 2022, and the coming years. A lot of businesses think they don’t need to interact with their social audience, but in reality, it will only benefit the relationship between one another.
Out of all the marketing statistics out there, this statistic should be shown to skeptics on utilizing social media. Both actions are beneficial to any business with the increasing competition in today’s marketing world.
A whopping 93% of brands claim to have gotten a new customer from a video posted on one of their social media channels.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers. 4 million of those businesses pay for social media advertising on Facebook.
This number is huge! Small businesses need to utilize free, or low-cost services in order to grow. With social media being incorporated by businesses more and more, it only makes sense that small businesses are capitalizing on the benefits social platforms have to offer.
Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site.
This number may tetter, here and there, but Facebook has been one of the most popular social platform for quite some time now. Other social platforms may not be adopted as much.
Video will make up 80% of consumer online traffic by 2020.
Facebook has already taken the lead in utilizing videos on their platform. With video traffic constantly in the public eye, there seems to be no hint of it slowing down anytime soon. Let’s face it, videos are engaging!
In fact, videos have a 6.15% engagement rate, compared to regular posts, which receive about 1.3%.
Video is undeniably the most engaging form of content on Facebook. What does that mean for you? If you want to attract (and keep!) and audience, use video!
Facebook ranked second in a December 2017 survey of senior ad buyers in the US as the platform to drive the most ROI. Google Search was named No. 1.
Aside from Google always being the top dog, Facebook has grown dramatically in their ad options. ROI is one of the most important concerns for business leaders across any industry and Facebook hasn’t been slowing down. Out of all the digital marketing statistics out there, a smart marketer will keep an eye on this one.
The average number of daily active users for March 2018 was 1.45 billion, which is a 13% increase since the year before.
As more and more people enter this world, more and more will hop on social media. Facebook is one of the most widely used social platforms for any age. This number will continue to grow throughout the years, so marketers should definitely utilize Facebook for their digital marketing efforts.
94% of marketers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook for marketing.
If you are a smart marketer, you’ll understand the importance of Facebook advertising for your business. Although there are many businesses advertising on Facebook, this should not deter you. This just supports the cause to further focus on targeted audiences. Consider utilizing Facebook and Instagram advertising on your next social marketing efforts.
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.
There is a “trust” factor when it comes to Instagram and the users behind the app. High-quality imagery attracts consumers naturally, and since Instagram mainly focuses on high-quality imagery and video, consumers are more engaged, leading toward that click on the follow button.
Aside from high-quality imagery being promoted on social media, video has been on the rise and is not regressing. Let’s face it, videos are engaging!
Instagram is used by 38% of women in the U.S. and 26% of men.
Here’s a little, fun fact for you. The force is strong with Instagram and the products advertised on the platform.
The number of Influencer marketing posts on Instagram doubled to over 1.5 million in 2017 and continues to grow.
The rise in digital Influencers has been increasing a large amount by the year. People generally trust an Influencers opinion before a brand. With all the digital marketing statistics 2020 to come, Influencer marketing for Instagram will be increasing dramatically.
Once Instagram made the option to turn your profile into a business profile, many businesses have been taking advantage of the new feature. Since, 15 million in July, the number has increased by 10 million and is estimated to increase even more in the coming years.
Like we’ve said earlier, many businesses have been utilizing Instagram and understand that relative, quality content is what your audience wants.
Although the statistic could change rapidly, this presents marketers with a little insight on the wallet of their targeted audience. Helping better understand your audience to provide the best service you can.
Instagram ads grew by 28% in the second half of 2017. There were 134,000 Instagram ads in July 2017, but ultimately hit 171,000 Instagram ads in December.
Although this statistic was in 2017, this is very relevant in today’s Instagram world. Instagram ads have been evolving and so has our audience. The number of ads businesses are pumping out on Instagram has been on the rise and shows no signs of slowing down.
Instagram users are on the app about 30 minutes a day.
This number continues to rise every year, and at a higher rate than Facebook.
LinkedIn posts with images receive 200% more engagement than text-only posts.
High-quality imagery is engaging, period. Even when posting a quote from someone famous for example, typically has an image behind it.
28% of global marketers said LinkedIn was an effective platform for video marketing in December 2017. YouTube was the highest at nearly 79%.
Aside from YouTube being the video all-stars, LinkedIn videos have been on the rise since Facebook and other social platforms have been incorporating video optimization. Videos are wonderful for creating traffic.
There are more than 450 million LinkedIn user accounts.
That’s a hefty amount of business-oriented personas. This number has continued to grow throughout the years and will continue to do so in the coming years.
4% B2B organizations rely on LinkedIn for content marketing and distribution.
LinkedIn’s audience base is very “driven” in their career goals. It only makes sense that LinkedIn’s strong point is dealing with B2B organizations and like-minded personas, then mix that with content marketing and you have something really nice going on for your company.
LinkedIn’s largest age group is 25- to 29-year-olds. The next-most-popular age group is 30- to 49-year-olds. able
This is an interesting piece of information to have as a marketer. You are able to see that although the largest LinkedIn based users are between ages 25-29, the most popular are from ages 30-49. This leads to the speculation that although the largest amount of users are younger, they might not take LinkedIn as serious as the older generation.
There is a total of 1.3 billion Twitter accounts, but 336 million are active.
Twitter is all about getting your voice heard as a user. With this many active accounts, digital marketing efforts on Twitter should be geared toward interactions and hearing your audience, aside from providing relevant content.
Twitter’s mobile ad revenue has be on the rise from 2015 till now.
Mobile is where Twitter thrives. It only makes sense that their revenue is taken mostly from their mobile ads. This shows that if you decide to advertise on Twitter, make sure you cater toward mobile-optimized content.
If you want Twitter users to latch on to your brand, be transparent and inclusive.
Research shows that consumers prefer it when brands keep up with the times, show cultural awareness, and are open about what they stand for.
81% of millennials view their Twitter account on a daily basis.
This is a great piece of information when targeting digital marketing efforts toward millennials. The youth enjoy having their voice heard, and Twitter is one of the most engaging social platforms for that purpose.
B2B tweets perform 16% better during business hours while B2C tweets perform 17% better during the weekends.
Most businesses and employees do not operate or even have someone to operate their social platforms when businesses hours end.
SEO Statistics 2022
Nothing much changed here, folks. Google has and still will be on top when it comes to being your dedicated search engine. The numbers have been consistent for quite some time now.
Online activity begins with a search engine 93% of the time.
If it all starts with a search, then you know how important good SEO is. A high search engine ranking means your site will get noticed before your completion.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
SEO is a form of getting in front of the right audience through their own curiosity, opposed to outbound leads, which generally, the audience is not always looking for what you offer.
This number has been moving up in the google latter and seem to still head in the same direction! Why not add more security to your search?
Media and publishing have the highest average Moz domain authority of 86.
Media and publishing companies, a majority of the time have highly engaging & quality content to share with audience members, creating a rise in their domain authority in comparison to other websites, naturally.
254/500 Small-medium businesses only have a basic understanding of SEO.
That’s not a bad number, but it’s not the best either. The fact that only a small percent over 50 of small businesses have a surface level understanding of SEO shows that there is a ton of opportunity still out there when it comes to SEO and your business.
In 2017, 48% of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic.
One’s on-page SEO is always underrated and should always be considered a great tactic, it surely doesn’t harm the business. Ss more marketers become aware year-by-year, so does the benefits from on-page SEO.
As of April 2017, the global marketing share percentage, in terms of the use of Search Engines heavily favors Google, with over 77%.
This number may change here and there, but Google has constantly been on top when it comes to favored search engines. You’ve probably tried it already by finding this article.
The average word length of content that ranks on the first page of Google results is 1,890 words.
This is an awesome statistic to have in your back pocket when it comes to creating content articles. Google has a specific way of ranking your article, so better make sure it’s up-to-date!
Organic search visits fall 3% as growth weakens across devices.
As technology evolves, so does the internet and the amount of people, and(or) businesses on it. This begins to saturate the online marketplace, making it harder for your page to be seen organically as the years go by. Get ready to less and less organic search visits to your business.
The average number of organic results on Google searches has dropped from 10 to 8.5.
Organic search has been on a slow decline as businesses hop on the digital bandwagon. SEO is more relevant today than ever. If you’ve been looking at past digital marketing statistics, then you’re well aware that this number will continue to decline throughout the next few years to come.
18% of local searches done on mobile devices lead to a sale within a day.
Although this number may change over the years, that is still a large number of consumers converting through mobile. That number is seeming to rise within the following years as our pocket technology evolves. Convenience and timing are important to the type of consumers that purchase the-day-of, through their mobile device.
Wrap on Digital Marketing Statistics 2022
Digital marketing has evolved throughout the years, and will only continue to come up with innovative ways to connect with audiences. As a marketer, it’s your duty to capitalize on the marketplace and have a keen understanding of who your audience is and what they want. In doing this, you can better position yourself as the business they need or the service they want.
The stats above can help provide critical knowledge and insight into how best to accomplish this connection to your audience. They are a good jumping-off point to a better understanding of how to build a strong digital marketing strategy. From there, it’s your job to take the numbers and turn them into an actionable plan.
Now that you have a little more information at your disposal and know what to look for in the coming years, it’s time to get out there and make a difference!