Whether they’re a trainer, manager, teacher, or student, pretty much everyone spends a good amount of time consuming content on the internet. Researching the latest innovations in LMS may not always be at the the top of their lists, but they’re eyes are open.
They won’t stay open for long if your content is bland and irrelevant, though. So, what makes content engaging? Is it a snappy title, or a cleverly placed metaphor? In reality, producing content that is as much fun as it is useful takes some serious planning.
Don’t worry, we’ve got your back. Here are the fundamentals of the best content marketing strategy.
Check them out!
Zero in and Stay Laser-Focused
There’s no shortage of variation when it comes to LMS users. There are doctors, lawyers, architects, and even barbers. Considering how different each of these industries are, we can assume that a one-size-fits-all LMS wouldn’t leave everyone a happy customer (we definitely don’t want our barbers to be upset).
Just like how your technology caters to a specific niche, you want to make sure that your content does the same. This is when the information gained from your Buyer Personas will make all the difference. When you know what a particular buyer is looking for and why, your content will register loud and clear on their radar. Anything less than hyper-relevant solutions will get lost in the shuffle.
Emphasize Solutions over Products
You know how innovative and powerful your LMS is, so naturally, you’re going to want to plug it…hard. It’s great that you’re passionate about your technology, but it’s important to channel that enthusiasm towards solving customer issues. Trust us, they’ll love you for it.
Retaining talented employees and boosting productivity are major concerns for just about any business. You know that learning management systems have the ability to improve employee performance and cut training costs. However, for some prospects, a LMS will be the furthest thing from their mind. To reel them in, offer some blog articles or eBooks on strategies that they can start using to alleviate their pain…today!
Eventually, they’ll come to see that an E-learning strategy is the way to go, and guess whose LMS will be their first choice?
Keep Being a Helpful Resource
The battle isn’t over once you’ve converted a qualified lead to a customer. In order to keep your consumers happy, you have to provide them with continued support. Yes, readily available technical support is important, but IT professionals don’t always speak the same language as teachers and employees. Relatable content is what initially brought in some of your leads. Use it to continue to educate customers who are in need of some extra assistance.
Even the seasoned pros could use some helpful updates here and there. Not only does technology change in the blink of an eye, but compliance requirements for educational institutions are also in a state of flux. When you take into account that standards can vary from district to district, it’s no wonder why even the most skilled CIOs can slip up from time to time.
If only they had a timely article or two to give them a heads-up. See what we mean?
The Bottom Line
A hyper-targeted Content Strategy can draw educators and trainers to your LMS brand in droves. After all, it provides a personalized message that offers a specific solution to their specific questions. Overly generalized, off-target material just doesn’t have the same effect.
Formulating the best content marketing strategy can be tough if you’re newly acquainted with Inbound Marketing. Partnering with a content provider could be an effective alternative.
Have questions? We’d be happy to discuss how inbound could help your LMS company. You can schedule a time to speak with us here!