Getting website visitors to your B2B software website is the first step toward turning them into customers. But, with all the competing websites out there, bringing in the ideal web traffic isn’t easy. Getting your site noticed and well-designed takes preparation, effort, and maintenance.
Here are some ways to bring in new site visitors to your site to boost traffic:
It can be time-consuming, but content production is one of the most effective ways to bring in traffic to your B2B software site. Research by the Content Marketing Institute found that 80% of buyers prefer to get information through informative content rather than ads. Updating your site with new content will boost your presence online, making it easier for new clinics, hospitals, and health systems to find you. If the content is relevant and of high-quality, people will identify your site as a reliable resource for information. Building this type of trust will help you bring in more customers. You can create all sorts of content, like blogs, infographics, videos, case studies, and reports.
To make your content more effective, include relevant keywords and phrases that your target market uses when searching online. Optimizing your content with these keywords and phrases will make it easier for people to find your site. SEMrush, SERPS, Moz, and Google Keyword Planner are a few tools you could use to do keyword research before creating your content. It’s a good idea to use longtail phrases and phrases that don’t have a lot of competition. For example, “patient engagement” is a very competitive keyword, and expensive ($16.34 per click on Google Ads at the time this blog was created). Instead, opt for more targeted keywords and phrases like “ways to engage individuals ($0 per click at the time this blog was created).
Engaging individuals takes more than just sending out email blasts about your company and the advantages of your product. Instead, you should strategically share content with them with topics that relate to their difficulties, objectives, and obligations, as they pertain to your product. To collect email addresses, create a signup form on your site, blog, and social media accounts. It’s useful to include a privacy guarantee in these forms. Once you develop your email list, send regular e-newsletters updating your clients on the current topics in your sector. Include clear calls-to-action in your emails to keep site visitors coming back for more. There are lots of email marketing tools out there, including AWeber, MailChimp, GetResponse, and MailJet. It’s a good idea to find a system that incorporates an effective CRM (like Hubspot) to manage your contact information and offer sophisticated triggering options to send out the most appropriate content.
Research found that 52% of smartphone customers get their health-related information using their phones. It is therefore essential that your site is mobile-friendly, no matter what device is being used. A responsive site will not only bring in more visitors, but will also increase your search engine ranking, making Google happy and driving even more traffic to your site.
Whether those in your target market come from clinics, hospitals, or health systems, social media is an effective method for engaging potential customers and bringing more traffic to your site. On the B2C side of B2B Technology, according to The Spark Report, 41% of individuals claim that social media impacts their choice of clinic, health center, or physicians. On the B2B side of B2B Technology, Roper Public Affairs found that 80% of B2B decision-makers like to get their information from a collection of short posts rather than ads, and social media is a great place to share your initial content.
Make sure you create a business profile on all significant channels like Facebook, Twitter, Google+, and LinkedIn. After connecting with prospects, take time to engage with them on a regular basis. You can entice people to come to your website by sharing links to photos, videos, and blogs. Comment, retweet, and favorite your followers’ posts. Quickly reply to their comments and be helpful in answering their questions.
A big way to increase your site’s position on Google is the number of websites linking back to and connecting to your site. The more backlinks you have from reliable sites, the higher ranking you will get. One of the best ways to build backlinks is by guest posting on other sites in your sector. You could also ask other authors to mention you in their posts and link to your site. Local magazines and online newspapers are a good source for backlinks.
Before choosing a B2B Technology service, a lot of B2B customers look at online testimonials. If there are no reviews of your company, potential customers are more likely to choose another company. One of the best ways to bring in more web traffic is by getting favorable evaluations on reliable sites like Google+, Yelp, YellowBot, and ezlocal. Include buttons to your site that leads can click and be taken to review pages. You can also ask your email list to click a link to leave a review. Make sure the testimonial process is as quick and easy as possible.
Effectively bringing in new site visitors to your B2B software website is easier said than done. The actions outlined above belong to a bigger technique called Inbound Marketing. Inbound Marketing emphasizes the importance of having high-quality content for your site visitors. This approach can be integrated into your “marketing mix.” Content can then be used to stay connected with those who have turned into qualified leads.
It can be hard to do all of this alone. We at Responsify work with B2B Technology marketing pros to offer strategy, support, and help in executing these tasks, so they can tactically and consistently bring in new site visitors, turn them into qualified leads, and then satisfied customers.
We’ve helped many marketing professionals take their processes to the next level using Inbound Marketing Strategies. Don’t hesitate to schedule a free strategy session to get help in evaluating your work and finding new ways to get more site visitors and leads.