You want to create awesome b2b marketing content that attracts visitors and converts them to qualified leads. We’re happy to see that you recognize the value of content, but we have one question: Who’s going to write your content?
While you may have a love of words, as a busy marketer, we’re guessing that you don’t want to spend all your time writing blog posts. So, it’s safe to assume that you’re considering hiring a content writer.
Much like the latest version of a computer program, b2b marketing content writing has an ever changing FAQ section: How much does it cost? What type of writer do I need? These are questions that can keep you up at night. We believe in getting a full night of sleep, so we won’t let that happen to you.
Without further ado, here’s what you need to know to hire the best writers for B2B content marketing.
Got get ‘em!
No sense in saving this bit for the end. Expenses are usually the first thing on everyone’s mind, so let’s get right to the dollars and cents.
It’s important to note that content writing doesn’t have a unified price structure. What one writer will charge will differ from another, but here is what you can generally expect:
You never know until…you really know. Writing samples aren’t a bad place to start your evaluation, but they can be deceiving. It’s similar to how a trailer is sometimes better than the movie that it advertises.
Follow these tips to help you determine if a writer is the best fit for you:
Who doesn’t like to hear they’re doing a good job? Assuming that someone isn’t being sarcastic, that is.
Content writers need to feel appreciated, but it works better when you show it instead of say it:
See, finding the best writers for B2B marketing isn’t so bad. It will take some patience, but you’ll snag your match. Even if you stumble a bit, know that everyone goes through the same process. Building a partnership is never easy.
Neither is attracting visitors and converting them to qualified leads. Thoughtful wordplay is a big part of the equation, but the makings of great content also include design, search engine awareness, technical savvy, and strategy.