When advertising medical devices, a critical goal of a Marketing professional is to increase the site traffic of their business’s website so they can generate qualified leads. However, other than a pricey online marketing campaign, bringing site visitors to a website does not happen right away. It takes a great deal of effort, such as using web traffic generation approaches that are proven to be most efficient.
Below are some of the Inbound Marketing Strategies that you can utilize in bringing in even more site visitors when advertising medical devices:
1. Blog Consistently
Various individuals have various difficulties, and these individuals are always looking for solutions. You could discover just what your prospects need by searching on social media and checking out the appropriate online forums. When you’ve gathered these details, you could write blog posts that propose solutions. Remember to include keywords that your ideal consumers are most likely to make use of when looking online. Uploading insightful and keyword-optimized content routinely will help to naturally draw in even more site visitors when advertising medical devices. Doing this will develop you as an authority in the market, boosting your brand name recognition.
Along with blog posts, you can create long-form content that offers valuable insights, like How-to Guides, eBooks, white papers, and a lot more. A good example is the definitive guides by the B2B business Marketo.
2. Use Long-Tail Keywords
Stay clear of typical keyword phrases given that they are probably excessively used and thus very competitive. To improve your search engine position, it’s a good idea to opt for long-tail key phrases. As an example, rather than utilizing the key phrase ‘medical device platform’, you might have something a lot more targeted like ‘the best ways to engage patients’. The latter is more likely to drive organic traffic to your site.
3. Get Featured on Review Websites
A Bazaarvoice study revealed that more than 70% of clients check out online evaluations when trying to find a service or product. Therefore, getting published on testimonial sites could be a great way to drive website traffic. Such messages are particularly helpful for targeting individuals that are at the ‘decision’ phase of the buyer’s journey. They are currently comparing various suppliers to figure out which services or product would fit them the best. To find review sites that relate to your specific niche, you can do a Google search for ‘leading medical device companies.’ While some are complimentary, others will need you to pay before being included. Including your website on such websites will certainly enhance your search engine position and make it much easier for leads to discover you online.
4. Get Published in Online Directories
Getting your website published in an online directory site is another means by which to draw in website traffic to your site. Nonetheless, this does not mean that you ought to try to get yourself on every medical device directory site possible. Try to find the ones that pertain to your market and have excellent domain name authority. For instance, if you’re in Illinois, you can do a Google search for ‘medical device firms in Illinois.’ The directory sites that turn up at the top of the results are the most likely to be seen. Getting your website noted in these directory sites will undoubtedly create backlinks to your site and will help leads discover you much more quickly.
5. Write Guest Blog Posts
A HubSpot study showed that 47% of customers checked out numerous pieces of content before their purchasing choice. Find reliable sites in your sector that allow guest blog posts and submit a post. Select a unique subject that your target market would certainly find fascinating. Make sure to adhere to the guest blog writing rules to improve the chances of you writing another guest post. Make sure to leave a link to your site in the writer biography. Such backlinks will improve your search engine position and bring in even more web traffic to your site. You can also think about linking to influencers in your blog content. They may then take notice and share your content with their followers.
6. Talk About Blog Posts
Take the time to look at other’s medical device blog sites and leave a comment whenever you can. Make all your remarks positive; people don’t like complainers or critics. Make sure your comment is much more instructional rather than one meant for marketing. Commenting on various post can generate even more backlinks to your site, and subsequently more site visitors.
7. Get Involved in Industry Forums
Every market has an internet discussion forum where individuals can talk about relevant subjects. Joining such discussion forums is a fantastic method of getting even more site visitors to your site. However, just concentrate on forums that are regularly active. It would be meaningless to sign up with a discussion forum that hasn’t been active for two months. When signing up with an online forum, make sure to utilize your brand name. As you engage with others, your brand name recognition will improve. When joining such online forums, do not just offer recommendations. Share real examples and link to resources that other readers may find helpful. This will increase your reliability and drive more traffic to your site.
8. Utilize Infographics
A research study by Social Media Examiner has revealed that 37% of marketing experts see visuals as the most effective mode of content. However, keep in mind that humans have a short attention span. Following this, try to engage your audience using an infographic as opposed to a 1000-word report. Infographics are reliable when it comes to helping individuals understand complicated information in a short period. In addition to your website, you may also want to publish infographics on websites such as Pinterest. Linking the infographic to your website will help bring in even more site visitors.
9. Get Published on LinkedIn
LinkedIn is one of the most effective social media platforms for B2B marketing. You can send long-form, industry-specific content to LinkedIn Pulse. Getting published on this service will help develop your business’s reputation with your target market and drive web traffic to your site. You could also share the content on other social media platforms.
10. Repurpose Webinars
According to Contently, 60% of online marketers repurpose (reuse) their content as much as five times in different forms. As an example, you could repurpose webinars into a collection of articles or e-newsletters to draw in even more traffic to your site. The whole webinar can also be transformed into an eBook. You could also take interesting quotes from your webinar as well as use them as social media blog posts.
The Final Word
Producing effective content and getting the appropriate target market are significant parts of Inbound Marketing. Eventually, the site visitors that come to your website can develop into your qualified leads and then into your clients.
It can be challenging to do all this alone. We here at Responsify companion with medical device marketing experts to offer strategy, support, assistance in executing these tasks. By teaming up, we help online marketers draw in brand-new website visitors and convert them into qualified leads and satisfied clients.
We’ve aided many marketing pros outline and apply Inbound Marketing Methodology to increase their site visitors volume. Do not hesitate to request your free strategy session now to help you examine your assets and get insights and ideas that will help lead you in the best direction.