When we’re talking about boosting organic traffic, we don’t mean getting hippies to buy produce. We’re talking about getting complete strangers to discover your Telemedicine firm’s website on search engines without spending a dime on advertising across channels like Google or Facebook. That’s how cost-effective Inbound telemedicine marketing strategies are.
Sound too good to be true? Well, it’s not. It’s called Inbound Marketing.
According to Wikipedia, the stage of “Attract” in Inbound Marketing means:
Companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a proven strategy for enhancing natural web traffic to B2B company pages. The technique consists of developing strategic content, leveraging SEO, and using Social Media Promotion.
Potential customers all face different challenges and they’re always trying to find solutions online. You can figure out exactly what answers these prospects are looking for by visiting online forums or looking on social networks. As soon as you know this information, you can create blogs or short articles with the solutions they’re looking for. Don’t forget to research the keywords or keyword phrases your prospects may be using on search engines. Developing content that contains these keywords will help your site rank and drive organic traffic to your page. Creating relevant blog posts will also position you as an authority, enhancing your brand’s reputation.
Besides creating blog posts, consider creating buying guides on related topics. Here’s an example by the B2B company Marketo.
Once you’ve come up with valuable content that’s relevant to your target market, you need to make it easy for them to find it. When choosing keywords, try to avoid using typical phrases as they’re likely heavily used and highly competitive. To help boost your page’s rank, we suggest you use long tail keywords instead of short ones. For example, instead of choosing “healthcare system solution” try something more specific like, “how to reduce medical billing paperwork”. When you choose a more specific phrase, it likely has less competition and gives you more opportunity to drive organic traffic to your page.
Adding content to other credible health-related websites in your specific niche is a wonderful way of getting organic website traffic to your company page. A lot of these websites will allow you to include details about your page or link to your social media accounts in the biography section of the article. Contributing to other pages also gives you backlinks, which increases your search engine ranking and draws prospects in naturally. Be careful of contributing to websites with a poor reputation though, as it can adversely affect your goals.
A lot of people are hyper focused on getting as many backlinks as they can, but they forget about linking internally on their own website. Internal linking can be an extremely efficient strategy for boosting organic web traffic to your site. Whenever you create new content on your site, make sure to link it to other related posts. This will not only enhance your SEO, it will make it easier for readers to find relevant content on your page.
Jeff Bullas says that blog posts with pictures get as much as 94% more views than blogs without any. Optimizing your pictures can be an excellent boost for organic traffic. Begin by including keywords to all your photo captions, making sure words are separated by hyphens. The alt-text also needs keywords describing the picture. Doing both makes it easier for your leads to discover your content online.
Back links are an essential component in Search Engine Optimization and increase your rank, driving traffic to your page. But even so, not all links are useful for SEO. Getting backlinks from blacklisted websites could have a negative impact on your ranking. This is why it’s essential to carry out a routine audit of your back links. As we already said, a great backlink should come from a reputable site in your industry. It’s a plus if the site has good domain authority too. Last but not least, make sure the link is appropriate to the content where it shows up.
After checking out your backlinks, get rid of all the broken or bad links as soon as you can. Bad links can result in Google penalties and lower your rank. Contact webmasters to remove a bad link and keep following up until you get a response. If you don’t hear back, use the Google Disavow tool to submit a report.
Sharing content on social media is one of the very best methods of driving web traffic to your Telemedicine webpage. Make sure to turn on sharing links for your articles. If site visitors find the content valuable, they are most likely to share it with others. Also be sure to update your social media accounts on a regular basis with relevant content.
Getting organic traffic is an ongoing process. This is why you have to monitor it on a regular basis, either monthly or bi-monthly at the least. Learn exactly what works and what doesn’t. Carve out time to check all your backlinks. A few of the best tools to use for tracking SEO include HubSpot, SEMrush, Moz, ahrefs, and SERPs.
Getting organic traffic to your site is just one phase of the unique marketing technique called Inbound Marketing. The approach includes developing useful content for your website visitors and using this content to turn prospects into leads. Your Telemedicine business could use Inbound to draw in brand-new visitors to your page, convert them into leads, and nurture leads until they become happy clients.
Doing this alone can seem overwhelming. Luckily at Responsify, we collaborate with Telemedicine online marketers to offer strategy, support, and help executing these tasks.
We’ve worked with plenty of marketing professionals to carry out Inbound Marketing strategies for their business. Don’t hesitate to request your free strategy session to go over your assets and get new insight to get started in the right direction.