According to Forbes magazine, “despite global challenges and escalating consolidation, the medical device, and technology market will eclipse $500 billion in sales by 2021.”
While that’s fantastic information, it also suggests that more competition is coming for Telemedicine firms.
Consequently, firms are required to be exceptionally cunning to stay afloat. In this kind of landscape, you cannot get by using contemporary strategies such as trade conventions, workshops, print advertisements, outbound telemarketing, signboards, and press releases. Such approaches are interruptive and waste resources.
A study by Roper Public Affairs revealed that 80% of business decision-makers stated they prefer to get their information through a collection of short articles, not advertisements. 70% claimed content that this kind of content makes them feel closer to a firm, and 60% stated content provided by businesses helps them make smarter purchasing choices.
An alternative technique has emerged recently, known as the ‘Inbound Methodology.’ This brand-new cutting-edge technique entails drawing in brand-new potential customers through the use of appropriate and academic content. The Earnest Agency reports that 81% of clients begin the purchasing process by researching online.
Customers are harassed every day with loads of articles on practically every subject imaginable. To attract attention in this competition, you have to develop long-form content that will capture the interest of both your target market and search engines. Routinely publishing content like lengthy blog posts will help place you as an authority in your particular niche, drive even more traffic to your site, and improve the search engine position of your site. You could also repurpose long-form content into email e-newsletters or premium content like eBooks.
Fact: A research study by Odork disclosed that long-form content does much better with audiences than short-form content does.
Using the right keyword phrases will undoubtedly improve your search engine position and generate even more web traffic to your site. However, be wary of the brief, common search phrases that your competition are already fighting for and could also already “own.” Instead, choose long-tail keyword phrases that have much fewer competitors. For instance, if you are marketing medical scanning tools in Portland, you might want to make use of the long-tail keyword ‘affordable medical scanning tools in Portland.’ This long-tail keyword will bring in a much more targeted market than the keyword phrase ‘clinical scanning devices,’ will.
Composing content for other websites will undoubtedly place you as an authority in the Telemedecine market, drive traffic to your site, and generate backlinks to your site. Research to discover reliable Telemedicine websites that approve of guest posts. Look especially for websites that have a competent domain name authority (DA) and a substantial degree of engagement. Generate engaging posts that attend to topics presently trending in your sector. Remember include a link to your firm’s site in the writer biography and be receptive to comments that could be left on your posts.
Email is one of the most efficient devices for nurturing your leads and transforming them into buyers. According to a recent State of Marketing record by Salesforce, 80% of services state that e-mails add substantially to their overall profits. You can ask your website site visitors to send their email addresses in exchange for an eBook or study. When you have a list of contact info, send out regular emails that contain instructional content that you think your leads will find interesting. Make sure that your e-mails are optimized for as many devices as possible. Create engaging headings to entice your leads to open your e-mails. A competent email campaign will help you increase your follower base and will give you a competitive edge.
When it comes to selling, social proof is crucial, particularly for potential customers that do not know about your brand. One of the best ways to create social proof is by leveraging user-generated content (UGC). According to a study conducted by Bazaar Voice, 84% of customers say that UGC affects their purchasing choices. UGC transforms your consumers into supporters that can attest to your services and products. For example, you may want to collect video evaluations from your satisfied clients and upload them onto your product web pages. Conversely, you can run a photo contest where customers are asked to publish a picture of themselves using one of your solutions. Such UGC will develop enhanced brand name recognition and will draw in even more website traffic to your site.
According to Tomoson, 51% of online marketers claim that influencer marketing allows them to draw in far better consumers. Before connecting with influencers, you have to develop the objectives that you hope to achieve with influencer marketing. This can be increasing your social media presence, reaching brand-new markets and raising brand name recognition. The next step is to try to find influencers that can help you complete your objectives. Search for people that are popular in the Telemedicine market and have a large following. They must also be individuals with excellent credibility. Make sure to continuously gauge, evaluate, and track your influencer campaign to see if your strategy is working as intended.
A call-to-action (CTA) is a switch or message that entices website site visitors to take a desired action. When somebody clicks the CTA, they are taken to a landing page or a product page. Make sure your CTA is succinct and lays out exactly what your visitors will receive. ‘Start a free trial,’ ‘Get our free eBook,’ and ‘Join our email list,’ are excellent examples of CTAs. Keep in mind to include relevant CTAs at the end of every blog post or email.
Standing out in a saturated Telemedecine market can seem hopeless, but with a competent strategy, you can ensure that you maintain a competitive edge. Inbound Marketing and Sales will not only help you to stand out in the Telemedicine business, but it will also help establish you as a leader in the Telemedicine landscape.
We’ve collaborated with plenty of CEOs and Directors to integrate the Inbound methodology into their marketing and sales strategies. Don’t hesitate to schedule a free strategy session now to get assistance reviewing your possessions and gain complimentary understandings and also tips on how you can get a competitive edge in the Telemedicine market!