Over the last few years, the Telecare market has continued to increase tremendously and competition continues to grow annually. A report by EvaluateMedTech reveals the health and medical technology market is projected to reach $522 billion by 2022. So how do Telecare firms compete to stay relevant in prospective customers’ minds? The answer is obvious – by boosting their brand name recognition using telecare marketing.
As most people know, brand name recognition among your target market is crucial to compete effectively. When done right, brand awareness enhances the credibility of your business, makes prospects more likely to trust you, and helps develop a loyal following. This is crucial to getting a one-up in a highly competitive market.
Here are some top tips to incorporate into your Inbound Marketing Strategy that you can use to increase brand awareness for your telecare marketing:
1. Create content that positions you as a leader in your field
Research by Demand Gen Report shows that 51% of B2B buyers seek out educational content prior to purchasing a product or service. Not only are educational posts on your own blog effective, it’d be a good idea to guest post on other websites in your industry. Doing so allows you to increase awareness for your brand and advertise at little out-of-pocket cost. The majority of websites that approve guest posts will allow you to include a short bio where you can mention your services, link to your own page, or invite users to connect to your social media accounts. Not only are you offering valuable information and becoming more of an authority in your field, you can expand your brand’s influence too. Try ending your posts with an open-ended question so readers are more likely to engage with your content.
2. Offer regular webinars
Hosting a helpful webinar is an extremely effective strategy for interacting with leads and sharing more about your brand. A survey of marketing experts revealed that a minimum 20% of webinar guests lead to qualified prospects. Use webinars to talk about important topics your prospects already want to learn more about. Afterward, offer a Q&A session to answer questions and offer even more value for your guests. Engaging with your target market this way establishes you as an expert, making it more likely they’ll remember your brand.
3. Use social media to share strategic content
Kissmetrics discovered brand names that are more involved on social media have a greater possibility of finding new leads. Leveraging social media will not only increase your brand recognition, but enhance your reputation with existing clients and prospects. Make time to share relevant content, create your own content, and respond to comments to engage regularly. You can also comment on other people’s posts or accounts. Consider running a free give away campaign to boost even more interaction with prospects.
4. Get positive reviews from your customers
Research by BrightLocal revealed 88% of consumers trust online reviews just as much as personal recommendations from friends or family. Ask a few of your most satisfied clients to share their experience with your company on social media or a review site. Favorable reviews will get your business noticed and boost your credibility. Occasionally, you’ll likely have unhappy customers how leave bad reviews that can negatively impact your company. Do a quick search on Google to find them and make sure to do some damage control. After all, your brand’s reputation is at stake.
5. Get listed in your local neighborhood
Getting your business listed in local directories will considerably boost your brand’s presence in your community. It also helps you rank better in search engine results. Make sure to get listed in Google My Business. It doesn’t cost a thing and you can share information like business hours, payment forms accepted, and contact details. It’s a great place to share your logo and give more information about the products and services you offer. Google My Business is compatible with Google Maps too, which helps prospects find you quickly. Sign up with other online directories like Merchant Circle, Yelp, and Citysearch. Also check in with local news sites and magazines to get more exposure.
6. Use video content
HubSpot found that 93% of all communication is made up of visual content. This indicates people are more likely to interact with your brand if they see a video about it instead of just reading text. You might consider creating an About Us video to tell people what you and your company are all about. Put the video up on your website and don’t forget to post it across your social media accounts. How-to videos are another great way to share your products or services.
7. Utilize branded keywords in your content
Among the very best methods of getting brand recognition is always including the brand in your content. This includes blog posts, videos, infographics, e-newsletters, hashtags, and even captions in your photos. Using branded keywords helps you rank better in search engine results and increases visibility on social media.
Here’s the bottom line
Boosting brand recognition is essential to keeping a competitive edge and helps your business grow. You want prospective customers to know what separates you from the competition and why they should trust you as an authority. That’s why it’s imperative to tailor your marketing strategy, tools, and resources toward better brand recognition for your Telecare firm.
Of course, doing this on your own can seem like an insurmountable task. At Responsify we work together with telecare marketing professionals to offer strategy consultation, support, and help carrying out these tasks to increase your brand recognition.
Request a free strategy session today and we’ll help you evaluate your company’s brand recognition. After we go over your assets, we’ll share free insights and suggestions to get you started in the right direction.