According to Transparency Market Research, the digital health market worldwide is estimated to be $536.6 billion by the end of 2025, up from $196.3 billion in 2017. This article provides a proven telecare marketing strategy to help you increase market share.
With such a huge rate of growth, increasing market share in Telecare is an obstacle that many online marketers face. With so much competition, market shares are shrinking and profit margins are getting squeezed smaller and smaller.
Luckily, there are strategies that are effective when implemented well that can help you differentiate to private practices, hospitals, or health systems and protect your market share.
If you want to continue growing, you have to have a clear idea of who your target market is. One way to help visualize your target market is creating a Buyer Persona, a made up character that represents your target client. Base your Buyer Persona on real challenges your target market faces and incorporate details like their goals, objectives, obstacles, demographics, inspirations, and other behaviors. For example, you can have ‘Private Practitioner Paul’, ‘Medical Administrator Molly’ or ‘Clinician Christopher’. By framing them as real personalities, you can address their specific challenges and are better equipped to create relevant marketing content for them and grow your share of the market.
Besides making Buyer Personas, it’s vital to know where prospects are in the Buyer’s Journey. You can do this by finding out what kind of experience a typical prospect experiences when they’re researching a problem, considering a paid solution, and actively seeking out who they will choose. There are 3 phases in the Buyer’s Journey:
Awareness — During this phase, buyers first become aware that they have a problem. It’s a good time to offer information that helps them understand their circumstances and refine the problem.
Consideration — Here, buyers have a clear understanding of their issue and are seeking out methods to resolve it. Offer various techniques or methods to help them address the problem.
Decision — Buyers in this phase have chosen the strategy they intend to use for their problem. They want details on the benefits and drawbacks of certain options prior to committing. This is the moment to advertise your services or products and demonstrate how you are far better compared to the competition.
Targeting your clients and leads with strategic content at each phase will increase engagement with your brand ultimately close more deals.
Among the most effective ways to engage with your ideal customer is through blogging. A research study by Hubspot revealed that B2B business who blog get more business than those who don’t. If you’ve created a Buyer Persona and mapped out the Buyer’s Journey already, make sure your content addresses their challenges and answers their questions. Building trust is pivotal if you want to convert visitors into pre-qualified leads. Make sure to post fresh content on a regular basis, ideally two times a week or more. Always remember to include a call to action (CTA) in your article urging site visitors to join your subscriber list or download additional content. Developing a solid connection with people through your blog can get you more sales and boost your market share.
There are constantly brand-new developments, updates and changes happening in your field. To stay ahead of the game, stay up-to-date on the latest industry news. What are the statistics in your niche? What can you learn from the competition? Who’s new to the industry? How are the innovating? What do statistics indicate about market share in the next 5 years? Knowing the answers to these questions helps you incorporate the most relevant information as part of your Inbound Marketing Plan.
A HubSpot study shows more than 60% of marketing professionals recognize the importance of SEO for increasing traffic to your webpage. SEO refers to changing various aspects on your website to enhance your search engine position. One of the most vital elements that determine your rank are keywords. Take time to figure out which keywords you want to rank for. Make sure to include these keywords in your blog headings, titles, meta description, and alt tags. Don’t forget to use keywords in image captions and your URL too. Optimizing your site affects rankings, which can boost traffic and help you close more deals.
Pay attention to the leads you already have. Nurturing them will convert them into qualified leads and future customers. The best way to do that is through an automated email campaign. Split your list up into groups depending on where they are in the Buyer’s Journey and send them customized content based on where they are. An email campaign is a great way to link them to your blog posts, give updates on industry news, offer discounts, or tell them about new offers. Be careful of sending out too many emails too fast though. If you overwhelm your prospects, they may feel overwhelmed and unsubscribe.
Just like dieting gets you to lose weight, implementing good strategies will increase your market share. When you find interested leads using reliable marketing strategies, your sales department can close more deals for your Telecare company using telecare marketing strategy.
The key strategies we’ve touched on are part of Inbound Marketing Methodology. Your Telecare company can use Inbound telecare marketing strategy to get more visitors to your website, convert them into pre-qualified leads, and eventually turn them into loyal clients.
We’ve helped lots of marketing professionals target their customer base with the effective Inbound Marketing Methodology.
If you want to find out more ways to help your Telecare business increase its market share, contact us for a free strategy session. We’d be happy to go over your assets and offer guidance to get you headed in the right direction.