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Lead Generation

How to Acquire New Customers and Accounts with B2B Tech Marketing and Sales

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Getting new clients for your B2B tech firm can be an expensive and time-consuming endeavor. This is especially the case if you use traditional tech marketing and sales strategies where you try to get to as many people as possible without regard to whether they are in your ideal market. Thankfully, there is a less complicated and cheaper way to get new clients: the Inbound Methodology. Instead of using the old method of bringing in random people that may not be interested in your product, Inbound helps you bring in the right people using relevant content. According to research by Hubspot, 83.9% of companies increased their leads within seven months of using Inbound strategies.

Here are some great ways to get new customers and accounts for your B2B tech company using Inbound:

Consistently create engaging content

One of the best ways to drive more traffic to your site is by supplying useful and relevant content. If leads find your content important, they will definitely return for more. On top of that, they are more likely to share it with others, bringing even more traffic to your site. Content ideas include:

• Host a Google+ hangout to talk about new market trends
• Create a blog about typical issues raised by ideal buyers
• Release an ebook that covers controversies in the B2B tech market
• Produce a demo video showcasing the highlights of your service or product
• Share video reviews with your existing clients
• Develop a FAQ page on your site to deal with frequent concerns raised by potential customers
• Publish a whitepaper on the state of the B2B Tech industry
• Release presentations on slideshare
• Create an infographic highlighting the B2B tech remedies your product or service provide

To boost your presence online, make sure your content is enhanced with search phrases. Don’t forget to advertise your content via social media and email. You can also work with an influencer to ensure your content gets to an even bigger market.

Sign up with professional networks

Joining professionals networks provides you the chance to get to qualified links and make useful connections. LinkedIn is a great network for connecting with other experts in the B2B tech marketing and sales world. There are many LinkedIn groups for healthcare experts that you could sign up with to share great content from your website and share your expertise. Link to valuable messages and content with other group members and join in on conversations. This will help develop you as an authority in the B2B tech market and bring in new clients.

Guest post on other blogs

Writing for other blogs in your market is an effective strategy for driving even more traffic to your site and producing leads. Guest blogs enable you to show your expertise and win the trust of your leads. When looking for blogs to write for, focus on those that have great domain authority (DA) and great credibility. These blog sites should also have high engagement with their followers. There are many healthcare tech blog sites that you can guest on and bring in more qualified leads.

Publish reviews

Many people find it easier to make a buying decision after checking out reviews on business sites. Testimonies by recognized healthcare facilities or B2B tech firms can work for bringing in new customers. When clients applaud your product or service on Twitter or Facebook, you can post the review on your site. You can also ask clients to leave comments on your LinkedIn page. If your company has been acknowledged in the media, use it as a testimonial and link back to the article. The great thing about these reviews is that they can be linked back to the original source. Allowing your existing clients to become your personal marketers is a great way to bring in new clients.

Provide answers to frequent questions

Your leads are always asking questions on various online groups, networks, and forums. This includes Google+, LinkedIn groups, Facebook groups, and more. Sign up with different B2B tech groups and take time every day to offer answers to the questions being asked. If people find value in your solutions, they may want to know more about you. This will help you bring in web traffic and produce more leads.

Capitalize on ‘smarketing’

It’s very important to engage with your ideal buyers through different online forums. You can also engage new clients with your website’s content and make sure that those who are managing this content—your marketing and sales teams—are always on the same page. This means aligning your tech marketing and sales teams through “smarketing.” Hold regular meetings for these groups and go to them when you can. Make sure both groups communicate with each other to make sure everyone is on the same page and the funnel is flowing.

Evaluate your efforts

As often as possible, take time to evaluate the effectiveness of your Inbound strategies. You can check on your webinar attendance, blog performance, social media engagement, analytics, and revenue. The best way to track this work is by using marketing automation software that does it all in one place. You will have the ability to monitor your potential customers from the moment they give their contact information to when they become a customer.

The bottom line

Bringing in new customers to your B2B tech firm can be a big job. Including Inbound takes time since you need to plan, create a strategy, and produce consistent content. But, as soon as you have everything outline, we ensure you that it will have been worth your time, and you will bring in new accounts quickly.

We’ve worked with many CEOs and Founders to help them and their team bring tech marketing and sales into their work. Don’t hesitate to schedule your free strategy session to review your methods and find ways to bring in new customers.