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What to Look for in a Great SEO Management Company

Andrew Rowley August 4, 2023 899 Views 4 min read Share

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Any marketing company can promise to increase traffic to your website, but only a search engine optimization company that innovates can keep up with constant changes in digital marketing. While it may seem ideal to see results immediately, your business will benefit the most from a long-term relationship with an SEO management company that is constantly adapting.

The best SEO company understands that the right SEO tools for your business will vary depending on various factors, such as:

• The type of business you have
• Your ideal target audience

But what exactly is Search Engine Optimization (SEO)?

What is Search Engine Optimization?

Search engine optimization (SEO) refers to the process of making your website more visible on a search engine results page (SERP). 

The idea behind SEO is to help your company’s website appear, hopefully, on the first page of results when potential customers search for your service, product, or something related to your business. By increasing your visibility on various SERPs, your website will see an increase in traffic, raising the possibility of making more sales.

What is Involved in Search Engine Optimization?

While SEO firms may have different ways of implementing this process, these are generally the six steps involved in effective search engine optimization:

1. SEO analysis. The first step is to research about your business, your web design, and your competitors. This stage requires an assessment of your current website and keyword research.
2. Planning/Strategy. After compiling all the vital information, decisions are made on handling the content for the website, link building to your website, managing social media platforms, and implementing technical strategies. Strategies will also be geared toward local SEO efforts or eCommerce SEO, depending on the intentions of your business.
3. Implementing SEO strategies. Once you’ve made all the decisions, they are executed on your company’s website.
4. Monitoring your website activity. SEO firms will analyze the activity of web spiders, traffic to your site, search engine rankings, and other factors over a specified time.
5. Reassess. After some time, the results of the information monitored are compared against the stated targets.
6. Constant maintenance. Search engine optimization isn’t just something you can do once. Your website will need to be maintained as problems arise or to optimize SEO when it’s required.

Organic Search Traffic vs. Paid Search Traffic

You can increase traffic to your website with organic search traffic or paid search traffic. What’s the difference? As the name points out, paid search traffic is a service you pay for to appear in a search and is usually referred to as search engine marketing (SEM). One popular SEM tool is Google Ads, a pay-per-click (PPC) strategy.

Organic traffic, accomplished through SEO, is provided by hundreds of tactics that prompt search engines to show your website near the top of SERPs. These tactics can be grouped into the following three categories:

• On-page SEO. This includes keyword research, content creation, and keyword optimization.
• Technical SEO. This includes site speed, mobile-friendliness, indexing, crawlability, web development, structured data, and security.
• Off-page SEO. This includes reputation management of your company’s website by connecting it to other high-quality sites.

Digital Marketing For Growth

The best SEO company doesn’t just focus on search engine optimization. They recognize that SEO is just one intricate part of the success of your company’s increased online visibility. Digital marketing is essential since, on top of SEO, it includes the following:

• Pay-per-click. Digital marketing combines paid search with organic search.

• Social media marketing. Social media platforms like Instagram and Facebook increase exposure to various target audiences.

• Content marketing. It’s not just about creating content but sharing high-quality content that’s useful to visitors, increases brand awareness, and leads readers to act towards becoming a customer.

• Email marketing. Emails continue to be one of the most effective marketing techniques despite the popularity of social media.

• Marketing analytics. Digital marketing has increased the ability to track user behavior, such as how many times they click on a link, the time they spend on your web page, and the times they open emails.

Every aspect of digital marketing is crucial for adapting any marketing strategy in this technology-driven era.

SEO Services With Proven Results

As a business owner, you need to understand the SEO services a firm offers and how effective they have proven to be. There are a variety of case studies that can inform you about the services that will better suit your business.

We leverage tools to help optimize blog posts and other content to increase your search engine page rankings and traffic.

High-Quality SEO Content That Ranks

SEO content can be easily created, but it won’t always help your website rank high on search engines. To successfully implement SEO content, you need high-quality content defined by the following factors:

1. User intent

Search engine algorithms must recognize high-quality content as fulfilling what the user wants from it.

2. Well-crafted main content

The main content of each web page must take time, effort, and expertise to make. Your website must also provide valuable supplementary content.

3. Page layout

Ensure your website puts your main content front and center. Users shouldn’t have to scroll down to reach the page’s primary content, and ads shouldn’t push your main content down the page.

4. Length of content

Although there isn’t a defined length for content, it does determine if it’s going to be considered high-quality SEO. One helpful tip to keep in mind when choosing the length of the content you create is if it fully covers the topic and fulfills the page’s purpose. For example, a page on a broad topic will require more content than a narrow topic page.

The best SEO company will consistently create the highest quality content to ensure that search engines increase traffic to your website.

The Best SEO Company For Growth

A business that doesn’t grow doesn’t succeed. Responsify focuses on being the best SEO company by providing customer-centered services to help you gain more traction and significantly impact your industry. Our growth strategies and content solutions include:

• Attracting more leads and customers
• Improving customer conversion
• Increasing sales close rates
• Maximize customer retention

Contact us today, and let’s discuss your marketing challenges and goals with a free assessment.