SaaS Medical Billing Marketing 101: Increase Site Visitors to Your Website

A significant objective of any Health Insurance and Payment Marketing expert is to increase the website traffic to their company website they can produce more leads. Nevertheless, beyond costly online marketing campaigns, getting site visitors to your page doesn’t just automatically happen. It takes a lot of effort, like using site traffic generation techniques that have been proven effective.

Here are a few of the Inbound Marketing Strategies you could use to get even more site visitors to your Health Insurance and Payment business’s site:

1. Blog Consistently

Different people have different struggles, as these people are always looking for solutions. You can find out just what your ideal buyers need by looking on social media and checking out relevant discussion forums. As soon as you have this information, you can create blogs that offer remedies. Remember to include keywords that your ideal customers use when searching online. Posting helpful and keyword-optimized content regularly will help organically draw in more site visitors to your Health Insurance and Payment business’s website. Doing this will develop you as an authority in the industry, improving your brand name recognition.

Along with creating posts, you should consider creating long-form content that supplies more understandings, like How-to Guides, ebooks, whitepapers, and more. An example of this is the conclusive overviews by the B2B firm Marketo.

2. Use Long-Tail Keywords

Stay away from common keywords because they are more commonly used and therefore very competitive. To improve your search engine position, it’s a good idea to use long-tail key phrases. For example, instead of using a common phrase like “health insurance and payment system,” try something more targeted like “the best ways to engage clients.” That latter will likely drive more organic web traffic to your site.

3. Get Featured on Review Websites

A Bazaarvoice study found that more than 70% of consumers check out internet evaluations when considering a service or product. Getting published on review sites could be a very great method for bringing more visitors to your site. These posts are valuable when targeting people that are in the “decision” phase of the buyer’s journey. This means they are currently comparing different suppliers to discover which service or product would best meet their needs. To find review websites that relate to your niche, you can Google “leading Health Insurance and Payment firms.” Some are free, while others require payment before being showcased. Getting your site listed will improve your search engine position and make it easier for potential customers to find you online.

4. Get Published on Online Directories

Another way to bring in organic web traffic is by getting listed in online directories. This doesn’t mean you should get it listed on every Health Insurance and Payment directory site. Look for the ones that relate to your market and have great domain name authority. For example, if you are in Illinois, search Google for “Health Insurance and Payment firms in Illinois.” The directory sites that come up first are the ones to select. Getting your site in these directory sites will create backlinks to your site and help more customers find you.

5. Create Guest Blog Posts

A HubSpot report found that 47% of customers looked at a variety of content before making a buying decision. Find respectable websites in your niche that approve guest blog posts and send a short article. Select a topic that your target market will find interesting. Make sure to adhere to visitor blog writing rules to improve your chances of getting published. Include links to your site in your writer biography. These backlinks will enhance your search engine position and bring in more web traffic. You could also think about connecting with influencers in your blog content. They may like the post and share your content with their fans.

6. Make Comments on Blog Posts

Take some time to check out content on other Health Insurance and Payment blog sites and comment when you can. Keep your remarks favorable, as no one likes a naysayer. Make sure your comment is more instructional than sales-related. Commenting on a variety of posts will bring even more backlinks to your site, and will result in new visitors.

7. Get Involved in Industry Forums

All industries have internet discussion forums where people can review important topics. Taking part in these forums is a great way to get even more site visitors to your page. Concentrate on forums that have high engagement. It would be meaningless to sign up with a forum that hasn’t had any discussion in two months. When signing up for these forums, make sure to use your brand name. This will boost your brand name recognition as you engage others. And don’t just offer recommendations. Share real examples and sources with the participants that they might find helpful. This will increase your reliability and bring in more web traffic.

8. Take advantage of Infographics

Research by Social Media Examiner revealed that 37% of marketing professionals consider visuals as one of the most effective types of content. Keep in mind that people have an attention deficit disorder. It would be less complicated to engage your target market with an infographic than a 1,000-word record. Infographics are great to help individuals understand intricate information. Besides your website, you could also release infographics on websites like Pinterest. Connecting the infographic to your website will help bring in even more site visitors.

9. Get Published on LinkedIn

LinkedIn is one of the most reliable social media networks for B2B marketing. You could submit industry-specific content to LinkedIn Pulse. Getting published on this site will certainly aid develop integrity with your target market and also drive web traffic to your site. You could also share the content on other social media systems.

10. Repurpose Webinars

According to Contently, 60% of marketing professionals repurpose (reuse) their content as much as 5 times in various forms. For example, you could repurpose webinars into a collection of new blogs or enewsletters to bring in even more web traffic to your site. The webinar can also be changed into an ebook. You can take entertaining quotes from your webinar and use them in social media posts.

The Final Word

Producing effective content and getting the appropriate target market are significant parts of Inbound Marketing. Inevitably, the site visitors that come to your website will possibly become your qualified leads, and hopefully will become your customers.

It could be really difficult to do all this alone. We at Responsify work with Health Insurance and Payment marketing professionals to offer strategy, support, and help in executing these tasks. By working together, we help online marketers purposefully bring in brand-new website visitors, convert them to qualified leads, and then pleased clients.

We’ve helped lots of marketing pros carry out Inbound Marketing Methodology to enhance the variety of their website visitors. Don’t hesitate to ask for a cost-free strategy session to help you evaluate your methods and see how to make them even better.

free calculator
See what the ROI of effective marketing should be for your company in under a minute.