Has your Health Insurance and Payment company been stuck in the same spot for a long time? If so, it might be time to find a new way to scale to the next level.
If you haven’t heard the term “growth hacking” yet, it’s a new set of methods to help companies scale and have an edge. One effective collection of development hacks include identifying the ideal prospect and creating content to help them through the buyer’s journey to become a satisfied customer. Seem like a dream? It’s not. The method is called Inbound Marketing and Sales.
Inbound marketing and sales have shown to be very effecting in scaling services. According to research by Hubspot, 59% of marketing experts found that Inbound marketing created better leads compared to typical marketing, and is 61% less expensive compared to outbound. This means that traditional marketing and sales approaches like pad advertising and marketing, cold calls, website promotions, trade shows, seminars, and buying lists are starting to be less effective for growing sales.
Here are some terrific growth hacks for scaling your Health Insurance and Payment company using Inbound Marketing:
One of the biggest steps in scaling your service if recognizing the perfect customer you want to target. Identifying your specific target market will help you customize content just for them. When laying out the features of perfect customers, commonly called “buyer personas,” consider their job roles, their objectives, their obstacles, and their decision-making process. You can get this information by looking at relevant discussion forums or asking existing clients that match the persona. When have collected all of this information you can give them names, like “Medical Director Doris” or “Clinician Clement.”
Take time to regularly release content that deals with the typical issues and questions raised by your buyer personas. Text-based content like blogs, case studies, whitepapers, and ebooks can be very reliable for giving information. Engaging headlines with the right keywords will maximize your content for online search and will hold the interest of your target market. Be sure that your content production team stays away from using excessive Health Insurance and Payment jargon that might confuse readers. According to Hubspot, ‘Visual content is 40X more likely to get shared on social media than other types of content’.’ As a result, your content strategy needs to include visual content, like infographics and videos, along with the text-based content.
Just getting leads is not enough to scale your Health Insurance and Payment company. You need to nurture your leads according to the four phases of the buyer’s journey: Attraction, Conversion, Close, and Delight. When a prospect sends their contact info in exchange for premium content, they become a lead. Build a lead nurturing project with your marketing and sales teams that share helpful information through email. When a lead makes a purchase and the sale is closed, keep sending them new content to keep engaged. Cultivate solid partnerships with your customers to help them convert them into evangelists of your brand. They will share your content with their fans, bringing in more potential customers to your site.
As your company grows, it will be harder to engage all of you customers on an individual basis. To save time, it’s a good idea to switch over from manual to automated. You can use marketing automation software to collect contact information and send out customized emails to your leads. These emails will be activated from the minute the person gives their contact information on your site. This email collection will nurture potential customers until they convert into clients.
According to research by Search Engine Land, 72% of customers trust online reviews as much as referrals from personal connections. Filling the net with great reviews could be a reliable strategy for growing your business. These testimonials could be case studies demonstrating how your Health Insurance and Payment firm help your clients address their issues and overcome their challenges. Show details that will reveal what was accomplished. For instance, you can talk about what was accomplished. For instance, you can talk about how your customer reduced their customer acquisition price by 50% in three months. You can also create a specialized testimonial page on your site with brief reviews from various customers. Make sure to include their names and companies, along with an image, to show your target market that the testimonial is from a reliable source.
According to a current report by Social Media Examiner, 89% of B2B marketing professionals use LinkedIn. You can use LinkedIn to develop brand name recognition, create leads, and develop helpful collaborations. The first step is to create a specialist company page that includes information about your business and your products. Enhance your page using keyword phrases to make it easier for people to find you online. Don’t forget to include a link to your site. Take time to release new content on your feed to keep followers engaged. Your content must show idea management, thought management, and market management. This will help develop trust with your fans and increase the chances of turning your leads into buyers. You can also consider paid ads and marketing to make sure your content shows up in the feeds of the leads you’re targeting. LinkedIn Company Page Analytics will help you monitor the effectiveness of your content.
Scaling your Health Insurance and Payment company will not happen overnight, but with the right strategies, your service will, over time, boost your return on investment and customer base. The Inbound Methodology is a fantastic collection of sustainable methods that will help you scale your development.
It can be tough for even the best marketing and sales teams to do all of this alone. We’ve worked with many Management Directors and CEOs to grow their services using Inbound Marketing. Don’t hesitate to schedule a free strategy session to help you evaluate your work, gain useful advice, and learn how to scale your B2B Health Insurance and Payment company. We are here to help!