These days, it’s not so simple to stand out among the growing remote patient monitoring market, especially if you are only using traditional marketing methods. Marketing to a general audience and making random cold calls to make sales pitches will hurt your business more than they will raise your brand recognition. They are also fairly expensive strategies that don’t produce any great results.
A study by Roper Public Affairs found that 80% of B2B decision-makers like to get their information from articles more than advertisements.
If you want to remain competitive in a saturated market you need to give you prospects quality content and keep them engaged. You need to offer some sort of “value” to your customers. This type of marketing and sales approach is called “Inbound Methodology,” and has proved to produce more web traffic and more leads, according to HubSpot.
If you want to use Inbound to help get more attention in a crowded remote patient monitoring market, here are some suggestions:
Concentrate on your ideal customers
The first time potential customers see your website, they typically aren’t ready to make a buying decision. They are usually in the middle of researching ways to solve their problems, and not looking for any specific company just yet. This means that your marketing and sales initiatives should concentrate on supplying information, ideas, and advice on ways to address their concerns. For example, you could create blogs, e-books, case studies, and infographics about selecting the right remote monitoring and family care management products, services to stay away from, things to stay clear of, and industry trends in the remote patient monitoring market. Giving leads this valuable information will set you up as an authority in the remote monitoring and family care management sector and will set you apart from your competition.
Create a consistent content strategy
A Content Marketing Institute study found that 88% of B2B online marketers state that content is a vital component of their general marketing strategy. If you want to get noticed in a saturated market, you need to have a consistent content plan. This means establishing a brand “voice,” and publishing frequently on all your sharing channels. Your prospects need to be able to identify your brand even when the logo is not there. Keeping up with quality content will boost your brand name enough to keep it top of mind and up the likelihood that they will buy from you.
Use employee content
Don’t ignore your own employees in favor of always looking for external content. Your workers are a crucial resource for important information and insight. For example, they could share their very own journey with the company and why they like working there. They could also talk about their experience within the remote monitoring and family care management sector. If you create a product video, it’s a good idea to use staff instead of someone outside the company. This will humanize your company and create better relationships with your leads.
Optimize your keyword usage
You can maximize your website by using keywords and phrases to bring in more organic web traffic and boost your position on search engines like Google or Bing. Do some research to find out which words your ideal customers are using when they search online. Tools like Google Keyword Planner, Wordstream, and SEO Book work well for this. You should focus on long-tail keywords that are less competitive.
Keep up a steady social media presence
A Social Media Examiner study found that 92% of local business owners believe that social media is crucial for their companies. If you want to stay visible in a saturated remote patient monitoring market, you need a strong social media presence. Make sure you have an account on all social networks that your ideal customers use. Create a calendar for releasing content regularly to keep your fans engaged. Pay attention and track the comments that promote the remote patient monitoring market that provide helpful insights. When you put out new content on your blog, share it on social media. This will bring in even more web traffic and will improve your sales.
Nurture your leads gradually
Standing out in the saturated remote patient monitoring market does not end once you have attracted more visitors to your website. As soon as new leads are placed into the funnel by the marketing team, salespeople should start nurturing them to guide them toward being a customer. Efficient Lead Nurturing can occur with strategic phone calls and connections, including weekly emails that contain informational content that your leads need. Make sure these emails are personalized, including the subject line, so it ups that click-through rates. You could also use email automation tools like HubSpot to help you with this. Nurturing your leads with an individualized strategy will help your firm stand apart in the saturated remote patient monitoring market.
The big takeaway
The key to being seen in the middle of the saturated remote patient monitoring market is making yourself more easily found. Instead of spending lots on advertisements and sales calls that don’t have much value, Inbound Marketing and Sales will help position you as a leader in the remote patient monitoring market and will attract more qualified leads.
We’ve worked with several Founders, CEOs, and executives to carry out Inbound Methodology for their remote monitoring and family care management companies. Call to book your cost-free strategy session to evaluate your current practices and gain insight on how to attract more attention in a competitive market!