Does it seem like your remote monitoring and family care management service has been in the same place forever? If so, perhaps it is time to try something new to help you scale to a whole new level. This article will cover remote patient monitoring growth hacks to successfully scale.
“Growth hacking” is a new set of techniques that could help your business grow and give it a competitive edge. We want to share with you some remote patient monitoring growth hacks that will work for your B2B remote monitoring and family care management firm. One effective collection of development hacks is identifying your target customers and developing content to help them through the buyer’s journey to become happy customers. You can make this work for you, too. The approach is called Inbound Marketing and Sales.
Inbound marketing and sales strategies have proven to be extremely reliable in scaling organizations. In fact, HubSpot found that 59% of online marketers reported that Inbound marketing produced better leads compared to typical marketing, and was 61% less costly! This indicates that conventional marketing and sales approaches like paid marketing, cold calling, web ads, trade shows, meetings, and purchased lists are not working as well to scale sales.
One of the most crucial actions to scaling your company is to determine the optimal customer that you intend to target. Identifying who you are targeting will help you customize content just for them. When laying out the features of this perfect customer, frequently described as ‘buyer persona,” consider their work duties, their objectives, their obstacles, and how they make decisions. You can get this information from online forums or by doing a study of your current market. You could also speak with current customers. Once you have put together all of these details, you can give these personas fun names like “Medical Director Doris” or “Clinician Clement.”
You need to spend time developing consistent content that tackles the issues and concerns of your buyer personas. Text-based content such as articles, case studies, whitepapers, and e-books could be a great way to give out content. Make sure to use engaging headlines with good keywords that optimized the content for online search. Stay away from too much remote monitoring and family care management lingo that can confuse readers. HubSpot says that “Visual content is 40X more likely to get shared on social media than other types of content.” This means your content should be visual, using infographics and videos along with your text.
Just getting leads for your remote monitoring and family care management company is not enough. You should nurture your leads in accordance with the four phases of the buyer’s journey: Attract, Convert, Close, and Delight. As some as someone gives you their contact information, they are a lead. Make up a lead nurturing plan with your marketing and sales teams to send out relevant emails. If the lead makes a purchase, and the deal is closed, continue to engage with them. This will help them become loyal customers and will increase the chances that they will positively review the brand. They will likely share with their friends, which will bring in more prospects to your site.
It can be hard to keep engaging with your customers on a regular basis, especially as you grow. Because of this, you should consider automating your systems to save time. Use marketing automation tools to collect your contact lists and sent out customized emails. These emails should be triggered as soon as the person gives their contact information. This will help nurture the lead and hopefully turn them into a customer.
A research study by Search Engine Land found that 72% of customers depend on online reviews just as much as reviews from people in their lives. Therefore, making sure there are positive reviews of your company online is a good way to grow your business. These testimonials could be done through case studies demonstrating how your remote monitoring and family care management business helped your clients address issues and conquer their challenges. Use real stats to convey what was accomplished. For instance, you could state that your customer reduced their acquisition costs by 50% in three months. Or, you could make a review page on your site with testimonials from happy customers. Include the customer’s name, their company, and a photo to ensure others know it’s a real review.
A current study by Social Media Examiner found that 89% of B2B online marketers make use of LinkedIn. LinkedIn can help you with brand recognition, building leads, and developing partnerships. First, create a company page that gives all the need-to-know information about your business and what you provide. Add key phrases to make it easy for prospects to find you. Make sure to include a link to your website, and take time to post helpful content to keep your followers engaged. This content should position you as thought and product leaders in your sector. This will help build trust and will up your chances of turning leads into customers. Consider paid ads to make sure that your content shows up in people’s feeds. LinkedIn Company Page Analytics can help you make sure your content is effective.
No, you can’t scale your remote monitoring and family care management business overnight, but there are strategies to consistently raise your ROI and customer base. The Inbound Methodology is an excellent collection of sustainable tips that will help you meet your goals for growth.
But this work can be tricky, even for the most experienced marketing and sales teams. We’ve collaborated with many Management Directors and CEOs to grow their companies using the Inbound Methodology. Book your cost-free strategy session now to help you evaluate your assets, gain beneficial understandings and tips, all so you can scale your B2B remote monitoring and family care management service. We want to help you!