Scaling a remote monitoring and family care management business is no easy feat. You need the right team of people to build your product, and the right team to market and sell it. Then, you need the right process to make the business sustainable. B2B firms play out the common strategies of getting brand-new clients with partnerships, referrals, lists, trade shows, sales emails, etc, but they need different methods to grow. Marketing services to people in the medical and health systems field is no exception.
Luckily, that’s where the new process of drawing in ideal customers comes in, called “Inbound” marketing and sales (or “smarketing”).
A growing number of companies across all industries are starting to use the Inbound approach as part of their marketing and sales strategies. A State of Inbound Report by Hubspot found that businesses are three times most likely to have a greater return on investment (ROI) by using Inbound techniques over more traditional methods. Inbound strategies have numerous benefits consisting of:
Flex-A-Seal develops and produces mechanical seals for commercial pumps.
When the employees at Flex-A-Seal recognized that they weren’t obtaining adequate traffic to their website, they partnered with an Inbound company to experiment with new methods of marketing. The firm renovated their website and enhanced it for internet search engines, making use of appropriate key phrases. This helped the website place first in search engine results for targeted keyword phrases and their organic web traffic raised by more than 95%. The Inbound company also created cost-free suggestion sheets that site visitors to Flex-A-Seal’s website could download and install in return for their contact info. This strategy created greater than 50 qualified leads in four months.
Flex-A-Seal additionally had a factory in Brazil that wanted improve their sales in the South American market. The Inbound company produced flexaseal.mx, a microsite targeted particularly at Spanish speakers. This produced numerous leads throughout various Latin American nations and raised Flex-A-Seal’s sales by 400%.
Besides concentrating on their website, Flex-A-Seal wanted to find even more leads with social media. The Inbound firm produced a LinkedIn account for them and trained key players within the company to use it for prospecting and engagement. This resulted in Flex-A-Seal increasing their LinkedIn fans by 800% and helped develop them as an authority in the fluid sealing sector!
Bell Performance is a leading supplier of oil and gas ingredients.
Originally, the firm didn’t have much of a website to get leads online. They wanted to up their brand name recognition, so the first step was to make a better website. For this, Bell Performance looked for the solutions of an Inbound company. The company initially helped Bell Performance determine their buyer personas and developed a customized website with content that targeted their optimal buyers. By doing this, they increased their organic website traffic by 700% in one year.
The Inbound firm additionally produced landing web pages to record site visitors’ contact information. Various deals were advertised via social media and email marketing to route possible clients to the landing pages. This led to a rise in the business’s lead generation by 1400% within two years.
By using Inbound strategies, Bell Performance had the ability to close 600 brand-new internet sales in the very first year. In the second year, their online sales grew by 80%!
HUI Manufacturing is a firm that concentrates on sheet steel manufacturing of medical carts and commercial items.
This business had actually formerly made use of pay-per-click (PPC) marketing to produce leads and wished to discover brand-new strategies for drawing in organic website traffic. They wanted to use an Inbound company for this. This firm helped HUI Manufacturing develop the Medical Carts blog and built a six-month content calendar with articles that aligned with the prospective clients’ demands. They also produced long-form content such as ebooks, cheat sheets, and lots of overviews that required people to give their contact information before they could download. This content was advertised via targeted LinkedIn groups.
The outcome was a 68% boost in natural web traffic and a 115% rise in web traffic from LinkedIn alone. Website lead conversions were increased by about 150%. In the initial eleven months, the complete new sales process using Inbound strategies caused greater than a few million bucks of brand-new earnings!
Corrugated Metals is a business that uses steel corrugating services and products for the protection and transport in building and construction markets.
This business had a hard time bringing in quality leads and increasing their earnings. To conquer this trouble, they chose to work with an Inbound firm to help them reach their goals. First, they had to do a complete upgrade of their business website and create a responsive design that would work on both smartphones and computers. Then they created blog content on important topics like “energy efficient building materials” to pull in more organic web traffic. They optimized keywords to improve their positioning on search engines. They used social media channels to share this content to bring more people to the Corrugated Metals’ website.
With this marketing project, Corrugated Metals experienced a 198% boost in website traffic and also a 285% increase in leads!
Organizations must do their best to keep up with an ever-changing world and the evolving needs of their clients. Buyers today won’t completely shy away from traditional methods and content, but they will value content that is informative and relevant to their needs, using “Inbound” strategies. Put your customers first and your business last to stand out in the crowd and improve your profits.
As Inbound professionals, Responsify has assisted numerous online marketers and sales groups integrate Inbound right into their lead cultivation and nurturing procedures. Do not hesitate to book your cost-free strategy session today. We could help you assess your current strategy and give insight on how to scale your remote monitoring and family care management firm!