What remote monitoring and family care management firm CEO, President, or Management Director wouldn’t want to increase their revenue? Long-sales cycles in a competitive market create the perfect atmosphere to use a unique marketing and sales approach called “Inbound.”
According to Hubspot, 49.7% of businesses who use Inbound marketing and sales raise their sales within seven months! Conventional marketing and sales techniques like print advertisements, website ads and pop-ups, sales emails, exhibits, and cold-calling mean trying to sell yourself to people who may not even have an interest in your remote monitoring and family care management remedy right now. Inbound helps you bring in qualified individuals by using academic content that meets your specific customers’ needs. Inbound strategies help create qualified website traffic, develop brand name recognition, improve the sales process, and up your earnings.
Every organization is going to have a different customer type. A buyer persona is an imaginary personality that represents your remote monitoring and family care management business’s perfect customer. A better understanding of your buyer personas will help your marketing and sales teams develop content that pertains to your identities’ demands, which will certainly draw in extra leads and boost the customer closing rate. According to Salesforce, it’s vital to think the following issues when developing Buyer Personas:
After producing Buyer Personas, work with your marketing and sales staff to build a content strategy that would bring in potential customers to your site, convert them to leads, and at some point transform them into clients. Make sure your content addresses the most frequent questions asked by your potential customers and uses the keywords frequently searched your perfect buyers. Regularly posting optimized content on your site will enhance your search engine position and draw in even more natural web traffic. Furthermore, it will develop your remote monitoring and family care management firm as an authority in the market and help you increase your leads. You could produce content such as blogs, ebooks, white papers, infographics, reports, and case studies that will inform your leads and make them more interested in your company. Sharing your content on social media will also help you get in front of a bigger target market and also boost the opportunities for greater revenue.
Boosting your web traffic won’t matter one bit if people come to your site, leave, and never come back. You need to convert these visitors into leads by recording their information. For this, you will need a landing page where new visitors can give their contact information in return for free, premium content like ebooks, white papers, or reports. Make sure the call-to-action is engaging and will entice visitors to act. “Download your totally free overview now!” and “Get your totally free eBook today!” are great examples of CTAs. A report by HubSpot found that businesses with 40 or more landing web pages obtain 12 times a lot more leads compared to those with five or less.
Once you get their contact information, your sales team needs to take time to constantly nurture your leads through email until they become clients. You can use tools like Marketo, Eloqua, Customer.io, Constant Contact, and Hubspot to automate your lead nurturing projects. To optimize click-through rates, make sure that emails are customized to include your salesperson’s name and contact information. The subject lines need to produce a feeling of exhilaration and also urgency. Always remember to include a clear call-to-action (CTA) in all of the emails. The CTA should be easy to see in your lead nurturing emails to improve possibilities of getting clicks. To increase your audience, the emails should also include social sharing buttons. A lot of email marketing devices have layouts that include integrated social sharing buttons. One of the most crucial point to remember is providing value. Sending out intros to blogs and free premium content that corresponds to the buyer persona of the person getting the email is a great way to engage prospects on a weekly basis.
According to ComScore, individuals invest approximately 69% of their media time on their mobile phones. This means that you must optimize your website for smartphones just as much as you would for desktop or tablets. Your online development group should make sure that CTAs are readily available to click and that they are in a noticeable position on both phones and computers. The content should be kept brief and not broken up by lots of photos. The written content should be big enough to read on a phone. Prevent pop-ups and flash requirements since they can distract visitors from your content and make navigating more difficult.
To increase your return on investment (ROI), you need to track marketing metrics like number of visits to your site, bounce rates, conversions, lead to close ratios, customer retention rates, and how much you are spending on each customer. These numbers will give you a good idea of what is working and what needs to be changed if you want to increase revenue. You can use Mixpanel, Heap Analytics, Kissmetrics, and Kapost’s Content Scoring to gauge a variety of metrics and campaigns.
Although we wish it would, revenue growth doesn’t just happen overnight. Without concentrating your marketing and sales initiatives on your ideal market, you will have a tough time closing sales or building profits. With Inbound Marketing and Sales you can draw in qualified leads, nurture them to become your clients, and transform them into customers of your remote monitoring and family care management service or product.
We’ve assisted numerous executives and leaders boost their marketing and sales procedures by executing Inbound strategy. Don’t hesitate to book your cost-free strategy session to get a better understanding of your current assets and learn free ways to improve your revenue!