The remote monitoring and family care management market has actually grown significantly over the last few years, with new competitors constantly joining the ranks. In a recent report from EvaluateMedTech, the clinical and wellness technology market is expected to reach $522 billion by 2022. So how can remote monitoring and family care management firms stay competitive while guaranteeing their brand stays top of mind for their current and prospective customers? Simple: by boosting their brand name recognition with remote care monitoring marketing.
As you surely know, brand name recognition among your target market is a crucial component to your company’s success. When done right, producing brand name understanding boosts the track record of your business, builds trust with your potential clients, and creates a solid brand loyalty from your customers. With so much competition out there, these are critical steps in the marketing process.
As part of Responsify’s Inbound Marketing Strategy, we’ve compiled helpful tips to set your company apart and enhance the brand name recognition of your remote monitoring and family care management group:
1. Produce high-quality content that establishes you as a thought leader
A research study by Demand Gen Report found that 51% of B2B buyers seek informational content prior to purchasing choice. In addition to posting this content to your site, it’s helpful to write guest content for other sites in your niche. Not only does this increase your audience, but it is a low-cost way to advertise your name and expertise. Most sites that accept guests posts also include a writer biography, which is a perfect opportunity to give background and contact information for your company. This will position your company as a leader in the field and will attract new customers. And don’t forget to pay attention to the comment section at the end of the blog post. This is a great way to engage with new customers.
2. Host frequent valuable webinars
Informative webinars are an extremely effective strategy to engage potential customers and promote your brand name. A recent study of marketing experts found at least 20% of webinar participants turn into qualified leads. These webinars should focus on information related to your target market, and can include a Q&A component to further interact and answer any questions from viewers. This type of engagement will further build you as a leader in the market and amp up your brand recognition.
3. Engage and advertise important content on social media
Kissmetrics found that brand names that are very involved on social media have a greater opportunity of being found by brand-new potential customers. By leveraging social media, you will not only increase your brand recognition, but you will boost your reputation amongst potential customers and current clients. Prioritize time to post quality content to your social channels and make sure to reply to comments. Go one step further and engage with other accounts, leaving comments and messages for them. Rev up your engagement even more by holding a contest to give prizes for likes, comments, shares, etc.
4. Ask customers to share good reviews
A BrightLocal research study revealed that 88% of clients count on online reviews as much as recommendations from other individuals. Encourage a few of your satisfied customers to share their experience with your company. These reviews will increase your visibility and build trust in your brand. While positive reviews are great, remember that negative reviews are inevitable. Make sure to keep up with what customers are saying by performing periodic Google and social media searches. A fast search on Google or social media websites will certainly offer you a concept of just what individuals are claiming. Take care of negative reviews quickly to ensure your brand name remains intact.
5. Secure placement in neighborhood directory sites
Listing your business on regional directory sites will substantially boost your brand’s exposure to potential local customers, and will improve your position in online searches. Google My Business is a great place to start to get your company listed. There is no cost, and it lets you list important information, such as your company hours, phone numbers, and payments accepted. You can add your logo and pictures of your products and services. Google My Business also integrates Google Maps, so potential customers can find out your exact location. You can also sign up for directories like Citysearch, Merchant Circle and also Yelp. Do not forget to hunt for listings by neighborhood information websites and industry publications.
6. Integrate video content into remote care monitoring marketing
According to HubSpot, 93% of all human interaction is done via visual content. If you want people to interact with your company, prioritize videos over purely text content. Start with an “About Us” video to fill customers in on everything your brand represents. Upload these videos on your homepage and all your social channels. Add “How-to” videos to further increase your brand awareness.
7. Usage of branded keyword phrases in your content
One of the most effective ways to develop brand name recognition is to include your brand name in your content. This can include blogs, infographics, video and picture captions, and e-newsletters. Add trending hashtags in your social media posts to increase your search engine ranking and social media visibility.
Taking next steps
Boosting brand name recognition is critical to remaining competitive and well-positioned for growth. Help your company stand out from the rest and increase your brand loyalty by tailoring your marketing technique, resources, and channels to improve your remote monitoring and family care management firm’s brand name recognition.
It would be extremely tough to do all this alone. Responsify supports remote monitoring and family care management marketing professionals to help with strategy and implementation to tactically increase brand recognition.
Responsify can help with an evaluation of your company’s brand recognition. Request a free strategy session to fully review your current efforts and get strategy tips to take your marketing to the next level.