When we talk about increasing “Organic Traffic,” we’re not referring to people walking through a fruit and vegetable market, or hippies driving in Volkswagen vans. We’re talking about getting complete strangers to find your remote monitoring and family care management company’s website via an online search without having to pay for marketing on Google or social media channels. Here are some remote care monitoring marketing strategies to help you increase website traffic without spending money.
Sound too good to be true? It’s not! It’s Inbound Marketing.
Wikipedia defines this stage of Inbound Marketing as “Attract,” and it consists of the following:
“‘Attract‘ does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a tested approach for raising organic website traffic to B2B sites. The approach consists of producing strategic Content, leveraging SEO, and using Social Media Promotion.
Below are some remote care monitoring marketing strategies that could help you get even more organic visitors to your website:
1. Blog Frequently
Different leads have different issues, and they usually try to find solutions to these issues online. You can find out just what your qualified leads are looking for by browsing social sites and looking at relevant forums. When you discover this information, develop blogs to provide them with the solutions they need. Remember to include key search phrases that your leads typically search for online. Post quality and search optimized content on a regular basis to help bring in more organic traffic to your remote monitoring and family care management business’s website. This will also help establish you as a leader in the industry, and will boost your brand recognition. In addition to creating regular blogs, you could write guides with helpful information on relevant topics. B2B business Marketo’s guides are a great example of this.
2. Use Long-Tail Keywords
After you’ve created relevant content, make sure your audience can find it. When researching and using appropriate keyword phrases, stay away from common words, as they are likely overused and more competitive. Boost your search engine ranking by using long-tail search phrases. For example, rather than using the more common phrase of “healthcare system remedy,” try something more creative like “ways to decrease clinical invoicing documents.” The latter is more likely to drive more organic visitors to your site.
3.Guest Post on Authoritative Industry Websites
Creating for other credible health-related websites in your niche is a great method to draw in organic traffic to your site. Many of these sites will allow you to include contact information and links back to your site and social accounts within the content and writer biography. These backlinks to your site will improve your search engine ranking and will bring in even more organic traffic. Be sure to only write for quality websites, as contributing to bad sites could have a negative impact.
4. Use Internal Links
Many people concentrate on getting backlinks, but ignore linking within their own site. Internal links are an extremely efficient strategy to improve organic web traffic. When you create new content for your site, be sure to include links to your other content. This will not just enhance your SEO, but it will encourage visitors to invest even more time on your site.
5. Use High-Quality Images
According to Jeff Bullas, content with photos perform 94% better than those that don’t. Enhancing your photos could help you increase your organic traffic. Start by including keyword phrases in all your document names, making sure that words are divided using hyphens. The alt-text should also include relevant keywords that define the photo. This will make it much easier for your potential customers to find your content online.
6. Inspect Your Backlinks and Remove Bad Ones
Backlinks are a crucial component of Search Engine Optimization (SEO). They help boost your position in search engine rankings and bring in more traffic to the site. However, not all links are useful for SEO. Getting backlinks from poor quality or blacklisted sites would have an extremely negative impact on your tanking. This is why it’s essential to perform frequent audits of your backlinks. Again, a good backlink should lead to a credible site in your niche. It is a plus if the site has excellent domain name authority. The link should be dofollow in order to bring in natural web traffic. Lastly, the link needs to be contextual (pertinent to the content where it shows up).
After conducting an audit of your backlinks, be sure to quickly fix bad backlinks. Beyond negatively impacting your search position, poor backlinks can cause Google penalties. Email the web designers to ask for removal of the link from their site. If they don’t respond, continue to reach out. If they ultimately don’t answer, use the Google Disavow Tool to send a disavow record.
7. Use Social Media by Promoting Helpful Content
Sharing content on social media is one of the best remote care monitoring marketing strategies to drive website traffic to your remote monitoring and family care management website. For that reason, make sure to include social sharing links in your content. If visitors like the content, they are more likely to share it with their followers. You should also regularly take some time to update your social media accounts with new posts and information.
8. Track Your SEO Progress
Improving your organic website traffic is an ongoing process. You should continually check your traffic on a regular basis. Evaluate exactly what worked and what didn’t. Take time to examine all your backlinks. There are many helpful tools to track and monitor SEO progress, including HubSpot, SEMrush, Moz, ahrefs, and SERPs.
The Final Word
Driving organic traffic to your site is just one part of the unique marketing method called Inbound Marketing. The process entails developing quality content for your website visitors and using this content to engage with those who have become qualified leads. Your remote monitoring and family care management business can use remote care monitoring marketing strategies to bring in brand-new site visitors, convert them into leads, and nurture them into devoted consumers.
This is a lot to do on your own, though. We at Responsify partner with remote monitoring and family care management online marketers to offer strategy, support, and assistance in carrying out these tasks.
We’ve collaborated with many marketing pros to establish and execute Inbound Marketing strategies for their firms. Don’t hesitate to call for a free strategy session to help you assess your assets and get free advice and tips to take your marketing to the next level.