The remote care monitoring market is being inundated with new competition selling similar software and products. According to Global Market Insights, the Global Digital Health Market dimension was USD 51.3 billion in 2015, with a compound yearly growth of 25.9% predicted from 2016 to 2024.
With so many remote monitoring and family care management businesses, the marketplace has become more crowded and competitive. If you’re a marketing professional in this industry, that saturation is a problem. A solvable problem, though. More companies joining the ranks signifies a need for your provided services. Remaining a competitive player within the industry means innovation and new ideas are key.
Check out some ideas to remain competitive in the remote monitoring and family care management market by being customer-centered and also inbound-driven:
1. Produce high-quality, informative content
Posting consistent informational content is one of the best ways to drive traffic to your website. Creating at least two posts every week that provide helpful information to your potential customers is key to increasing engagement and brand recognition. It’s important to research an include long-tail search phrases in your titles and content.You can also post white papers and ebooks that give information on your company’s services and industry-specific issues. Webinars are another great way to engage with your audience, offering an opportunity for a Q&A.
2. Partner with influencers in your content
Company leaders typically seek out information from market specialists when examining what new products and innovations to fund. A Tomoson research study revealed that influencer marketing is the fastest growing online customer base building approach. More and more technology companies are partnering with influencers to increase their brand name recognition and loyalty. First, evaluate your target audience. Figure out exactly what they need, where they engage online, and who they follow. Then, reach out to a few influencers in these areas and ask to share your content with their audiences on their own sites and social channels. Find influencers online by using tools like FollowerWonk, BuzzStream, GroupHigh, and MuckRack. This should be an important part of your Content and Inbound Strategy.
3. Produce how-to videos and blog posts
People want services that are straightforward and also very easy to use. Think about developing useful how-to articles, video clips, or animations showing how your company can offer services and solutions. Blog posts should be at least 600 words long and search engine optimized. Make video succinct and entertaining to keep your audience’s attention. This content will help you demonstrate that your remote monitoring and family care management remedies are more helpful and user-friendly than others on the market, increasing the likelihood of developing new customers. Medical Realities, a business focusing on the production of digital surgical procedure training strategies for clinical pupils, uses this strategy to their benefit. They have even posted a 360-degree video on YouTube video demonstrating how their technology functions.
4. List your company in remote care monitoring market directories
There are many directory sites available that include a variety of remote monitoring and family care management firms offering a large range of services and products. For example, the Global Health Insider is a directory site that lists remote monitoring and family care management companies that develop remedies such as laboratory technology, immunology, and rehab technology. Businesses can include their phone numbers, email addresses, and websites in these listings. Inclusion in these directories will boost your website’s search ranking and will also increase your presences online, setting you apart from your competitors.
5. Participate in online discussion forums and blogs
The internet is full of industry-specific forums. Just search Google and you’ll be met with numerous forums associated with remote monitoring and family care management. Pay close attention to forums with large audiences, and sign up for those. Individuals frequently use online forums to find services and solutions before they make any buying decisions. Seek out those who are asking questions relating to your products and services, and engage with them. Be sure to leave your website address. This will increase your position as an opinion leader in the industry, and will likely result in increased web traffic and potential new customers.
6. Contribute to medical publications
A Content Marketing Institute study found that 80% of business leadership and decision makers prefer to obtain information through written articles over ads. Remote monitoring and family care management executives review clinical journals to keep up on current research and advancements within the industry. Some of the most prominent journals in remote monitoring and family care management are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings, and The Lancet. You can establish your company as leaders in the remote monitoring and family care management market by having your leadership contribute to these periodicals, ultimately increasing your visibility and building backlinks to your website.
7. Set up social media groups
Social media provides remote monitoring and family care management firms a chance to enhance brand name recognition and engage with their consumers. Among the most effective means of connecting with your target market is with industry-specific social media groups. You could sign up with currently existing groups or create your own. For instance, Philips Healthcare, a business whose goal is to connect information, technology, and individuals, has a LinkedIn team called Innovations in Health. Here, remote monitoring and family care management specialists talk about the developments as well as the obstacles of the sector. It has practically 150,000 participants that include managers, administration, executives, medical professionals, and experts.
The Bottom Line
If you want to stand apart in a very crowded remote monitoring and family care management market, you need to produce informative content and actively engage in the remote monitoring and family care management online community. You and your staff can work together to create content that will attract potential customers and position your company as a leader in the market.
This may sound easier said than done. Using the above tips could prove difficult tasks to do alone. Responsify partners with remote monitoring and family care management marketing professionals to offer strategy, support, and aid in executing these tasks. This will help you remain competitive in a saturated market, bring in new web traffic, and convert qualified leads to satisfied clients.
If you would like to talk about how your remote monitoring and family care management business can get ahead, feel free to reach out to schedule a free strategy session. We want you to succeed and we are happy to assist you in reviewing your areas of strength and opportunity.