Let’s be honest, not everyone is a suitable fit for your remote care monitoring lead generation work. If you’re like many marketing pros in remote monitoring and family care management, you do not want to squander your time marketing to individuals that can’t afford you or aren’t interested. Instead, you need “Qualified” Leads.According to HubSpot, a “Qualified Lead” is a potential customer whose qualities match those of the company’s ideal buyer. For instance, people like C-level Executives as well as Directors at hospitals and health systems are considered Qualified Leads since they are influencers and opinion leaders in remote monitoring and family care management services.
One of the best ways to attract Qualified Leads is to develop content relevant for your top leads to attract them to your site. This could include blogs, ebooks, videos, etc. Creating Buyer Personas, conducting Keyword Research, and producing Inbound Content that addresses their typical questions, aids their research, and informs them will position your business as a respected and reliable source.
Adding guest blog posts to top websites in your niche is a great remote care monitoring lead generation strategy to produce qualified leads. This approach works because you are reaching audiences that are interested in your services or products. Choose a relevant and engaging topic that will grab the interest of your viewers. Be sure to use keyword phrases that will boost the post’s rankings in search engines. Don’t forget to link to your landing page in the content and writer’s biography. Here are a few of the top remote monitoring and family care management blog sites to consider for contribution.
A webinar is a real-time way to share information with your audience. You can use webinars as a premium offer or host it on your own. If you choose to do a webinar, consider partnering with an influencer in your industry. This will boost its credibility and will help you attract even more qualified leads. Be sure to include a Q&A component at the end of the session to increase the webinar’s customizability. Add creativity and personality to the talk to create a strong connection with your audience.
Tests and surveys are fun ways to obtain new leads. By asking questions that revolve around your potential customers, you can better understand the problems and obstacles of your target market. You will also be able to better evaluate where they are on the buyer’s journey. The Marketing Medicine Network has a good example of a survey for remote monitoring and family care management executives. You can promote your quizzes and surveys on social media to attract even more people. For quizzes, remember that individuals need to give their name and email address to receive quiz results.
If your Landing Page is poorly designed, that might be a contributing factor to your low number of qualified leads. For example, maybe your content is too company-focused and not customer-focused. Or, the way the page is setup and the way its parts are positioned might be a turnoff. Effective existing Landing Pages can be used as references to make yours better. You can upgrade your content to make it more customer-centric. Use keywords that your target market typically looks for when searching online. Examine your layout to see what is working. For example, you can try out difference CTA messages or switch around your color scheme.
Research has shown that LinkedIn is the leading social media channel for B2B list building. To develop qualified leads on this network, post informative content that attracts your target market. Beyond producing backlinks to your site, try to get published on LinkedIn Pulse to increase your positioning as a leader in the industry.
Facebook Ads are one of the easiest ways to target qualified leads. You can use these ads to target leads based on their demographics, interests, and even location. Be sure to avoid making your Facebook Ad a blatant sales pitch. Instead, you want to get individuals to sign up for your newsletter so you can further engage them. Link to your landing page so they can get more information on your offer.
Clients who have used your remote monitoring and family care management services or product can be an excellent source of qualified leads. Nielsen suggests that individuals are more likely to buy from a business when it has been recommended by someone they know. Survey your clients to see what they like about your company and if they are happy with the service or product. At the end of the survey, include a simple question like “Would you suggest us to a good friend?” If they say yes, send them a message such as this:
“Thank you for replying to our study!
Do you know anyone that would benefit from using our [product/service]?
We provide a one-time _______ perk for each and every new customer recommendation.”
Be sure to award clients with special deals or discount rates when they make a referral.
Besides clients, company staff members can also be a source for Qualified Leads. This includes everybody in the company: marketers, sales reps, accounting professionals, programmers, consultants, and managers. To motivate even more recommendations, you can offer a bonus or other similar reward.
Getting Qualified Leads is one of the most essential jobs of any online marketer. The suggestions provided above are all a component of a bigger marketing strategy called Inbound Marketing.
Inbound Marketing includes creating important content for your site visitors and using this content to remain engaged with those who have transformed to Qualified Leads. Your remote monitoring and family care management firm could use remote care monitoring lead generation Inbound strategies to draw in brand-new site visitors, convert them into leads, and nurture them into devoted clients.
But this is work that is difficult to do all alone. Responsify partners with remote monitoring and family care management online marketers to offer strategy, support, and implementation help with these tasks.
We’ve collaborated with numerous marketing pros to develop and carry out Inbound Marketing Strategies for their remote monitoring and family care management business. Don’t hesitate to ask for a cost-free strategy session to assess your current assets and get free insights and advice to take your marketing to the next level.