Forbes Magazine said that “despite global challenges and escalating consolidation, the medical device and technology market will eclipse $500 billion in sales by 2021.”
This has caused companies to be more innovative in order to compete. This means that you can’t stick with traditional sales strategies like trade shows, workshops, print advertisements, outbound telemarketing, billboards, and press releases if you want to survive. These methods are no longer effective, and will just waste your money.
A Roper Public Affairs research study revealed that 80% of company decision-makers stated they like to get their information through articles, not ads. 70% claimed that content makes them feel closer to a company, and 60% stated content given by firms helps them make smarter purchasing choices.
A new method has emerged called “Inbound Methodology.” This ingenious technique includes brings in brand-new leads using strategic and informative content. The Earnest Agency reports that 81% of consumers start researching online before making a buying decision.
Below are some excellent suggestions for staying ahead of your competitors in remote monitoring and family care management using Inbound strategies:
Customers bombarded each day with tons of tiny articles on every topic out there. To stand apart, you should develop long-form content that will capture the interest of both your target audience and search engines. Consistently posting these long-form pieces will place you as an authority in your sector, drive additional traffic to your site, and will improve your search engine ranking. You could also re-purpose long-form content into your emails or premium content like ebooks. A research study by Odork exposed that long-form content does far better than short-form content.
Using relevant keywords and phrases will help your search engine position and bring more traffic to your site. Avoid short, common keywords that everyone else is using or ones that others “own.” Choose long-tail key phrases which have much less competition. As an example, if you are offering clinical scanning devices in Portland, you might make use of the long-tail key phrase “budget friendly clinical scanning devices in Portland.” This long-tail phrase will help you bring in a much more targeted target market compared to the brief key phrase like “clinical scanning tools.”
Writing content for other reputable sites will help position you as an authority in the remote monitoring and family care management market, bring in web traffic, and produce backlinks to your site. Do some research to find credible remote monitoring and family care management websites that allow visitor blog posts. Keep an eye out for websites that have a great domain name authority (DA) and also a substantial degree of engagement. Write awesome articles that deal with topics presently trending in your market. Always remember to include your contact information and web address in the writer biography and engage when visitors comment on the posts.
Email is among one of the most efficient ways to nurture your leads and transform them right into buyers. A State of Marketing report by Salesforce found that 80% of companies state that emails add a significant amount to their overall revenue. You can ask your website visitors to give their email addresses in return for a cost-free ebook or report. When you have a developed list, frequently send emails with informative content that will intrigue your leads. Make certain your emails are optimized for all digital devices. Compose engaging subject lines to lure your potential customers to open your emails. A good email strategy will bring in more followers and give you an advantage over the competition.
Social proof is critical for marketing, especially for potential customers who don’t know much about you. One of the best ways to develop social evidence is by leveraging user-generated content (UGC). A Bazaar Voice study found that 84% of customers state that UGC affects their buying choices. UGC transforms your consumers right into supporters that can testify for your product or services. As an example, you might accumulate video reviews from your satisfied clients and publish them on your website. You could also hold a contest customers are asked to upload a picture of themselves using your item to enter. Such UGC will produce enhanced brand name recognition and also draw in even more traffic to your site.
Tomoson found that 51% of marketing professionals believe that influencer marketing allows them to bring better clients. Prior to connecting with influencers, you have to develop your objectives for influencer marketing. This can include enhancing your social media presence, getting to brand-new markets, and boosting brand name recognition. Then, look for influencers that could help you with your goals. Try to find people who are popular in the remote monitoring and family care management market and who have a big audience. They should also have a good track record. Make sure to constantly evaluate your campaigns to see if they are working.
A call-to-action (CTA) is a button or text that urges your website visitors to take a preferred action. When a person clicks the CTA, they are sent to a landing or item page. Your CTA needs to be short and should plainly state what your visitors will get. “Start a cost-free test,” “Get our totally free eBook,” or “Join our email checklist” are some examples of CTAs. Be sure to use a good CTA at the end of every blog post or email.
Sticking out in an extremely saturated market may seem like a big job, but with the appropriate strategies, you can surely get an upper-hand in the industry. Inbound Marketing and Sales will not only help you stand out among remote monitoring and family care management businesses, but will also develop you as a leader in the remote monitoring and family care management industry over time.
We’ve collaborated with many CEOs and Directors to integrate these Inbound methods with their marketing and sales groups. Do not hesitate to schedule your complimentary strategy session to get help in assessing your current assets and get free advice on how to stay competitive in the remote monitoring and family care management market!