Leading a growing Clinical Administration and Backend software firm toward growth can be a difficult task. The conventional method of growth would be to put lots of money into traditional forms of marketing and advertising to a huge audience, hoping to get a couple leads. This takes a lot of time and manpower (and money!), and doesn’t bring in a good return on investment (ROI).
A new marketing and sales technique called Inbound involves bringing in and nurturing potential customers with content based on their interests, objectives, and obstacles. According to a current report on the state of Inbound by MIT, 68% of businesses state that Inbound strategies have contributed to rapid development!
You need to have a good understanding of who you are targeting if you want to grow your business. Take some time to develop Buyer Personas (imaginary depictions of your suitable customers). What are their obligations? What are their objectives? What are their struggles? How do they choose? Where do they get their information? Getting the answers to these questions will make it easier for you to recognize who your target market is.
Your leads are always searching for information on a range of topics. One of the best ways to engage and interest them is by releasing informative content on a regular basis. This could be blogs, infographics, videos, whitepapers, webinars, books, and reports. Expanding your content will help you reach a larger target audience and will enhance your conversion rates. You could ask your marketing team to produce a content calendar that will help you put out content on a month-to-month and regular basis. This will help you remain focused and consistent. According to Hubspot, B2B marketing professionals that have blog sites get 67% more leads compared to those that do not.
Optimize your site for online searches and you will enhance your position and make it easier for people to find you online. The first step is to figure out which keywords or phrases your leads are using when searching online. Tools like Google Keyword Planner can help you with your keyword research. You could work with your marketing and sales teams to think about keywords that match your buyer personas. When you have great keywords, your content designers could place them in page titles, headers, picture names, alt messages, URLs, and copy. SEO can also help with backlinks, external linking, and internal linking.
A call-to-action (CTA) is a button or link that urges prospective customers to take a desired action. This could be getting an item, sharing your content, or joining your newsletter. Your content developers and marketers can use CTAs that promote excitement for your leads, like “Download this free ebook now.” A strong CTA needs to also promote urgency (like “Buy today!”). To draw attention to your CTA, your web developers should change up the colors to make it stand out.
Getting your content on authority sites will help develop you as a leader in the Clinical Administration and Backend software market and draw in more traffic to your business’s site. Look for sites that cover the same topic as yours. If you have a Clinical Administration and Backend software site, it would not make any sense for you to write for a style site. The websites need have good Domain Authority (DA), a great credibility, and also energetic viewer engagement. Look at the comment areas on existing articles to make sure that people are sharing and commenting. Figure out if the site enables backlinks to your site in your content and writer biography. These backlinks from a credible site will enhance your search engine ranking.
It’s not enough to just have good content on your website. You need to advertise it to bring in more traffic. Social media networks like Facebook, LinkedIn, Instagram, Twitter, and Google+ are great ways to get your content out there. Make sure to share on all your networks. If your fans or followers find your content valuable, they are more likely to share the links. This will create even more brand name recognition and greater traffic to your site. According to a Social Media Marketing Industry Report, 90% of all marketing professionals showed that their social media initiatives have produced more direct exposure for their services.
Email marketing is a great way of nurturing leads until they become clients. You need to offer potential customers free premium content like ebooks or reports in exchange for their contact information. Once you have created a newsletter, send your clients content often. Providing your list with special content will make them feel valued and will build commitment. This will raise the types of sales closed considerably. A research study by McKinsey exposed that email is 40 times more effective at turning leads into clients than Facebook or Twitter.
The actions above are all part of Inbound Methodology. Businesses in a variety of sectors have used this collection of marketing and sales strategies to great success, and the Clinical Administration and Backend software sector is no exemption.
We’ve helped many CEOs and Managing Directors apply Inbound right into their Clinical Administration and Backend software services. Don’t hesitate to book your complimentary strategy session. We could help you go over your practice management software growth strategies and see how to grow your business faster.