Every Clinical Administration and Backend software Chief Executive Officer or Director wants to grow their practice management software business. One of the best ways to grow any type of company is to have a reliable marketing and sales strategy. Conventional marketing relied on spending lots of money on ads and other kinds of print marketing. It also included cold-calling and sales pitches to people who weren’t prepared or interested. Key influencers and decision makers in practices, clinics, hospitals, and health systems are no exemption.
Recently, though, a more efficient method of growing your practice management software business has emerged called the “Inbound Methodology.” This marketing and sales strategy concentrates on drawing in leads online (where they are looking), and transforming them into customers using valuable, relevant content and efficient nurturing strategies. A recent study by Hubspot found that 93% of firms utilizing this Inbound Methodology reported a greater return on investment (ROI).
Here are seven ways you can expand your practice management software business making use of the Inbound Methodology:
Understand and identify your ideal customer
Growing your practice management software business will require a comprehensive overview of your perfect customers. This could change a bit as your company develops and builds its services. Take time to produce Buyer Personas of your suitable clients. Be thorough in this process, and ask some basic questions about your personas:
- What are their job roles?
- What are their goals?
- How do they make decisions?
- Where do they get their information?
After you have found who your Clinical Administration and Backend software firm is targeting, your marketing and also sales teams can collaborate to plan content that will nurture these leads as necessary.
Develop clear objectives for business growth
If you don’t have a goal, you can’t evaluate your work. Establish clear objectives that you want to accomplish within a particular time period. For example, you might set a target of drawing in 300 leads in the next six months. This equals 50 leads a month, or 10 leads a week. Likewise, establish objectives around the types of clients you want to get and what you want to earn. Track your progress and make changes as needed.
Develop a targeted content strategy to engage
A solid content strategy will help you bring in new site visitors and convert them to leads. You need to guarantee that the content your marketing and sales teams create is lined up with the phases of the Buyer’s Journey: Awareness, Consideration, and Decision.
Potential clients in the Awareness phase are starting to recognize that they have a need or issue. Content in this phase should offer as many details as possible to determine their troubles, but should not be a sales pitch. Blogs, instructional videos, and infographics are great for this phase. A new State of Marketing research study by Hubspot exposed that 92% of firms that blog numerous times each day obtain clients via their blog sites.
Potential customers at the Consideration phase are more aware of their needs and are trying to find remedies. In order to help them, send content like ebooks, design templates, overviews, and slideshares. You could ask them for their contact information in exchange for this content. Continue to send them valuable information through email as you nurture them and transform them into customers.
In the Decision phase, potential customers have compared their options and are ready to select one. This is where you could discuss your service or produce and tell them why they need to pick you over the others in the Clinical Administration and Backend software market. You could support your argument using case studies, whitepapers, and reports.
Locate the key phrases ideal consumers are looking for
According to research by GE Capital Retail Bank, 81% of buyers research online prior to making a purchasing choice. Optimize your content for search engines to help improve your site’s ranking, making you more visible online. Your marketing team should research which keywords your leads are using when searching online. These keywords and phrases can be put into your page header, content, meta-summary, URL, and alt messages. Use long-tail keywords that have less competition to improve your opportunities of success. Stay clear of overusing these keywords as this can cause a penalty by the search engine.
Advertise your content via the right networks
Just having quality and optimized content is not enough to get visitors to flock to your site. You need to post your content all over to create web traffic. Share links to your posts on your social media networks. Premium content like ebooks and whitepapers could be advertised to your email lists. Targeted social media advertising and marketing could also be great ways of getting your content out there.
Take advantage of marketing automation
Hubspot says that marketing automation is making use of software program to automate marketing procedures such as project administration, customer information management, and segmentation. Using marketing automation allows you to do things that would otherwise be done manually and would take more time. You can pick from a variety of marketing automation systems like Marketo, MailChimp, GetResponse, Hubspot, and Eloqua. A lot of these systems feature fantastic attributes for Lead Nurturing, website visitor monitoring, CRM, social media, and analytics. Using automation help you with your marketing tasks, save you time, and grow your profits.
Align your sales and marketing teams
You need to create great content, but you also need to plan for steady lead nurturing. If you have a marketing team and a sales team whose goals are not lined up, you’ll have a problem. That’s where “smarketing” should be used. As a supervisor that manages all tasks, you should hold a weekly or regular meeting for your marketing and sales teams to update each other on what’s going on, talk about goals, and get on the same page. Make sure they are working together instead of competing with each other.
The last word
There they are: seven great ways to grow your Clinical Administration and Backend software firm. Inbound Marketing and Sales is brand-new, and if you use it you will not only have the chance to grow your company, but you will have the opportunity to have your teams work together.
Responsify has helped many owners and CEOs integrate Inbound right into their marketing and sales plans. Don’t hesitate to call for a free strategy session to help you review your current process and find a way to better grow your practice management software business.