When we say “organic traffic,” we don’t mean people walking the farmer’s market or hippies driving Volkswagen vans. We are talking about getting unfamiliar people to discover your Patient Engagement and Education firm’s website on via internet search engine without spending for advertising and marketing on Google or Social Media Channels.
Seem like magic? It isn’t really. It’s Inbound Marketing.
Wikipedia says the Inbound Marketing “Attract” phase consists of the following:
“Attract” does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a proven approach to increase your organic web traffic to B2B websites. The technique also includes the development of strategic content, leveraging SEO, and social media promotion. Here are some ways to get even more organic traffic to your Patient Engagement and Education website:
1. Blog consistently
Different potential customers have different programs. They are always looking for solutions to these problems online. You can find just what they are looking for on social media networks and relevant online forums. Once you have this information, write valuable blog posts to help them with their problems. Remember to use keywords that your leads are using when searching online. Posting useful and keyword-optimized posts will help bring in more organic traffic to your Patient Engagement and Education firm’s website. This will also position you as an expert in the market, enhancing your brand name recognition.
Besides creating regular articles, you can also create overviews that supply findings on relevant topics. A great example if the definite overviews by B2B firm Marketo.
2. Use Long-Tail Keywords
Once you have developed useful content, you need to make sure your target market can find it. When researching and selecting key phrases, stay away from common words as they are probably widely used and very competitive. To increase your search engine position, it’s a good idea to use long-tail keywords. For example, instead of using a common phrase like “healthcare system option,” you could use a more targeted phrase like “ways to minimize clinical payment documents.” The latter is more probable to drive more organic traffic to your site.
3. Guest post on Authoritative Industry Websites
Posting on other respectable health-related websites in your niche is a great way to bring in additional organic traffic to your site. These sites often let you include links back to your website or social accounts in the content or writer biography. Having these backlinks to your site will help improve your search engine position and draw in more organic traffic. Nonetheless, do not post on poor quality websites that could have an adverse effect.
4. Take Advantage of Internal Linking
A lot of people concentrate on backlinks but ignore producing internal links to their own site. Internal links are a great way to boost organic traffic to your site. When you create new content, be sure to include links to relevant existing posts. This will not only enhance your SEO, it will make visitors spend more time on your site.
5. Enhance Your Images
Jeff Bullas says that article with photos get more than 94% more views. Optimizing your photos can help boost your organic web traffic, too. Start by including key phrases to all your file names, making sure that words are divided by hyphens. The alt-text should also include key phrases defining the photo. This will make it easier for customers to find you online.
6. Examine Your Backlinks and Remove Bad Ones
Backlinks are a big part of Search Engine Optimization. These links boost your position and bring in traffic to your site. But, not all web links are valuable for SEO. Getting backlinks from poor quality or blacklisted sites could have a damaging impact on your position. This is why it’s key to do frequent audits of your backlinks. A good backlink needs to be from a trusted site in your niche. Bonus if they have great domain name authority. The link must be dofollow in order to bring in organic web traffic. Ultimately, the link must be contextual (appropriate to the content where it shows up).
Once you have completed the audit of your backlinks, quickly removed all negative backlinks. Beyond adversely influencing your position, these bad backlinks could lead to Google penalties. Send an email to the website owners and ask to remove the links from the site. Keep doing so if they don’t respond. If they never get back to you, use the Google Disavow Tool to send a disavow record.
7. Take Advantage of Social Media by Promoting Helpful Content
Sharing content on social media is one of the best ways to drive traffic to your Patient Engagement and Education website. For that reason, make certain to include social sharing links in your posts. If site visitors find the content fascinating, they are more likely to share it with their contacts. You also need to take some time to consistently upgrade your social media accounts with new information.
8. Check Your SEO Progress
Increasing your organic web traffic is a constant process. This is why it is important to check your organic web traffic on a regular basis. Learn exactly what worked and what didn’t. Take some time to assess backlinks. Some good tools to track your SEO progress are HubSpot, SEMrush, Moz, ahrefs, and SERPs.
The Final Word
Driving organic web traffic to your site is just one part of the unique marketing techniques called Inbound Marketing. The technique includes producing important content for your website visitors and utilizing this content to connect with those that have converted into qualified leads. Your Patient Engagement and Education firm could use Inbound to draw in brand-new visitors to your website, convert them right into leads, and nurture them into loyal clients.
This is a lot to do alone. We at Responsify partner with Patient Engagement and Education online marketers to offer strategy, support, and assistance in executing these tasks.
We’ve collaborated with numerous marketing pros to lay out and apply Inbound Marketing strategies for their business. Do not hesitate to ask for a totally free strategy session in order to help you examine your properties and secure free advice and tips to help you.