So people are looking at your Patient Engagement and Education firm website, but not enough of them are turning into qualified leads. Don’t worry. This is very common, and there are ways to fix the problem.
A conversion takes place on your site when a visitor takes a preferred action. This could be asking for a trial, signing up for your email list, or buying. The conversion rate is the percentage of site visitors who take the desired action after looking at your site. For example, if 500 individuals look at your site and 10 register for e-newsletters, your conversion rate is 2%.
Here are some ways to enhance your conversion rate optimization (CRO):
1. Understand Conversion Metrics
If you want to boost conversions, you need to know which metrics to track:
Bounce rate: The percentage of site visitors who see the page, but leave quickly. A high bounce rate might mean that people are not finding what they are looking for. If you find your bounce rate to be high, you might need to take action.
Average time on site: This is the average time a person spends looking at your site. A high time suggests that your site is really interesting.
Average page views: This reveals how many pages site visitors look at before leaving your site. If you have engaging content, site visitors will look at even more of it, leading to higher than normal page views.
2. Place Text CTAs in Your Blog Posts
Many site owners position call-to-action (CTA) links at the end of their posts. This can work, but many people overlook the links and buttons as they review your content. They might even simply glance at the blog post and not go all the way through. It’s a good idea to include text-based CTAs throughout your content. Text CTAs produce even more engagement compared to button CTAs.
3. Boost Your Email Subject Lines
The subject line is one of the most critical parts of your email. A well-composed subject will get the focus of customers and urge them to open the email. If the subject line is boring, customers will likely disregard the email or mark it as spam. There are various strategies to enhance your emails. Individualizing emails has proven to raise open rates greatly. Be sure the subject line offers customers a clear idea of what they will find in the email. Don’t use common or dull subjects, like “Newsletter 7.” A Hubspot study found that emails that had the recipient’s name in the subject produced a much better open rate than those that did not.
4. Use Multimedia Content
People learn in different ways. While some prefer to read a lot of text, others are more visual. To improve your conversion rate, make sure that your content is suitable for all different types of learners. For example, whitepapers and case studies are good for those who are analytic. Those who are more visual might like infographics, videos, and animations. Take some time to understand your buyer personas and develop targeted content for them.
5. Enhance High-Performing Blog Posts
Tech Client found that having a blog as a part of your site improves your possibilities of being rated on internet search engines by a massive 434%! However, not all blog posts will perform the same. Search for the posts that have the highest conversion rates and maximize them. Include keywords in the titles and content. This will help you be more visible in online searches, driving even more traffic to the page. Update the content with new information to keep it fresh and relevant. Always remember to post the content on social media and online communities.
You should also find the posts that are not performing well. This can be an indicator that your content is not well-aligned with the offer you are advertising. It could also mean that the content is unclear. Take time to make necessary changes that will enhance your conversion rates.
6. Test Your Landing Pages
Landing pages are essential to your marketing strategy. This is the page where your site visitors are transformed into leads, and ultimately buyers. To get the most out of your landing pages, run A/B tests on them. Start by testing various headlines to see which one draws in more traffic. Test your CTA buttons, your page’s color scheme, and your photos. Be sure that you only run one test at a time to not mix up results.
7. Enable Chat Messaging
Once visitors have looked at your content, they may have questions. If they don’t get a quick response, they are likely to look to your competitors. Include messaging to allow you to reply to their problems in real time, which will increase the chances of conversions.
The Final Word
The strategies above for enhancing conversion rates are just a few of the components of the collection of marketing strategies called Inbound Marketing. This technique emphasizes not just the relevance of transforming site visitors into leads, but the importance of having quality content that will attract new visitors to your site. Your Patient Engagement and Education business could use Inbound to draw in brand-new visitors to your website, convert them right into qualified leads, and turn them into dedicated clients.
It could be extremely tough to do all this alone. We at Responsify work with Patient Engagement and Education marketing experts to offer strategy, support, and help in applying these tasks. By working together, we help online marketers purposefully bring in brand-new site visitors, convert them to qualified leads, and then satisfied consumers.
We’ve collaborated with various marketing pros to help them identify and execute Inbound Marketing Methodology for their business. You could book a totally free strategy session to help you better understand how to implement these strategies into your business.