Lead Generation

Medical Robotics Marketing Strategy to Increase Brand Recognition

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The Healthcare Robotics market has grown tremendously. New competitors pop up every year. According to a report by EvaluateMedTech, the clinical and wellness technology market is slated to reach $522 billion by 2022. So how do Healthcare Robotics businesses remain in the game and keep their brand name top of mind? By boosting their brand name recognition, of course.

As you surely know, brand name recognition in your target market is very important. When done correctly, amping up your brand name boosts the credibility of your firm, builds trust among your leads, and instills brand loyalty with your clients. This is critical in staying ahead in a competitive market.

We’ve collected a handful of tips, as part of an Inbound Marketing Strategy, that will help enhance the brand name recognition of your Healthcare Robotics service.

1. Create thought leadership content

A Demand Gen Report found that 51% of B2B buyers prefer to find informational content before they make a purchasing choice. Beyond posting blog posts on your site, it is a good idea to guest post on other popular sites in your industry. This allows you to reach a wider audience and advertise your brand name with little expense. Many sites that allow guest posts offer space for writer biographics where you can share information about your company and leave contact information and social media accounts. This will help develop your brand name even more and bring in more followers. The comment area at the end of the blog is another way to engage with visitors.

2. Host webinars consistently

Putting together a helpful webinar is a great way to engage with potential customers and advertise your brand name. A current study of marketing professionals found that at least 20% of webinar guests turn into qualified leads. You can use the webinar to talk about popular topics within your industry that your target market will want more information on. After the webinar, hold a Q&A session to answer questions in real time. Communicating with your target market like this will develop you as a leader in the industry and will put your brand name in their minds.

3. Engage and advertise strategic content on social media

According to Kissmetrics, brand names that are very involved on social media have a greater chance of being found by new customers. Leveraging social media will not only enhance your brand name recognition, it will also boost your reputation among potential customers and clients. Take time to post beneficial content you develop for potential customers and make sure to react to comments. You can also see other accounts and leave comments on their posts. To create even more engagement, consider hosting a contest where, for example, comments and shares are rewarded.

4. Ask customers to share favorable reviews

Research by BrightLocal found that 88% of customers trust online reviews as much as personal suggestions. Ask several of your satisfied customers to share their experiences with the company or product. Good reviews will not only make your business more noticeable, but will enhance your reputation in the industry. However, bad reviews are unavoidable. A quick search on Google of social media sites will help give you an idea of what people are saying. Be sure to take care of bad reviews quickly to guard your brand name reputation.

5. Get listed in local directory sites

Getting your company listed in a local directory will greatly improve your brand name recognition to local potential customers, and will also improve your position in internet searches. Google My Business is the best place to get your service listed. It is free and allows you to include information like business hours, phone number, and payments you accept. You can also include your logo and pictures of your products and services. Google My Business also integrates Google Maps, so your customers will be able to easily find you. Other online directories to consider are Citysearch, Merchant Circle, and Yelp. Remember to search for listings by neighborhood information websites and professional publications.

6. Include videos

HubSpot found that 93% of human interaction is done visually. This means that people will connect with your brand name more after seeing a video instead of just written content. Start by creating an “About Us” video to give potential customers a good idea of what you are all about. You could post this video on your site’s homepage and your social media accounts. “How-to” videos are also a great way to enhance your name recognition.

7. Use branded keywords in your content

One of the best ways to produce more brand name recognition is by always integrating your name into your content. This can be in blogs, infographics, video summaries, captions, and e-newsletters. Remembers to use well-known hashtags in your social media posts. This will boost your search engine position and make your brand name more noticeable on social media.

The bottom line

Boosting your brand name recognition is essential in remaining competitive and scaling your business. You want your leads to know how your business stands out from the rest, and you want them to trust your company. It is critical to tailor your marketing methods, resources, and tools to help raise your Healthcare Robotics business’s brand name recognition.

But this can be a lot of work. We at Responsify work with Healthcare Robotics online marketers to offer strategy, support, and aid in carrying out these tasks, so they could purposefully broaden their brand name recognition.

If you want an analysis of your firm’s brand name recognition, we are right here to help! Do not hesitate to ask for a cost-free strategy session to help you assess your current tactics and get free advice on how to take them to the next level!