These days, only using traditional marketing methods to stand out in the competitive field of Healthcare Robotics just won’t cut it. Marketing to a target market using ads and cold-calling with generic sales pitches will harm your firm instead of boosting your name recognition. These techniques can also be very expensive, both financially and in terms of how little they return.
According to research by Roper Public Affairs, 80% of B2B decision-makers choose to get information from a collection of posts over advertisements.
The very best way to compete in a saturated market is by providing your prospective customers relevant and helpful information and keeping them engaged. You must offer “value” to them. This sort of marketing and sales approach is called “Inbound Marketing,” and it has proven effective in producing more web traffic and organic leads, according to Hubspot.
Here are some ways to make use of Inbound to help you stand out in the saturated Healthcare Robotics market:
Concentrate on ideal buyers
The first time people see your site, they are not automatically ready to buy. They are probably in the middle of figuring out their issues and searching for different options instead of looking for a specific service or product. For that reason, your marketing and sales initiatives need to be concentrated on giving details, suggestions, and information that will help address their needs. For example, you could create blog posts, ebooks, case studies, and infographics on topics on how to pick the best Healthcare Robotics product, things to stay away from, and news from the Healthcare Robotics industry. Giving potential customers this information will develop you as an authority in the Healthcare Robotics market and help you stand out.
Be consistent and steady
According to a Content Marketing Institute study, 88% of B2B online marketers say that content is a crucial component of their marketing strategy. To stand apart in a saturated market, you need to be consistent. This applies to your “voice,” brand name positioning, and posting regularly on all networks where you share content. Your leads should be able to identify your brand name quickly, even when your logo isn’t shown. A regular supply of top quality content will keep your brand name in your leads’ minds and boost the possibilities of them making a purchase.
Use content from staff
It can be tempting to just get the viewpoints of outside idea leaders and forget about the company’s staff. But, your staff members are an extremely important resource of information. For example, they could share their own journey in the company and why they enjoy working there. They can also share their expertise on present happenings in the Healthcare Robotics market. If you were to produce a demo video, it’s a good idea to use staff members instead of outsiders. Using staff member content will help humanize your company and build better relationships with your leads.
Use relevant keywords and phrases
Optimize your website using keyword phrases and expressions to draw in more organic traffic from online search engines like Google and Bing. Do some research to find the words used by your leads when looking online. Tools like Google Keyword Planner, Wordstream, and SEO Book can be helpful for this. Focus on long-tail keyword phrases without much competition.
Maintain an active social media presence
According to research by Social Media Examiner, 92% of local business owners agree that social media is important for their services. To stay visible in the saturated market, you need to have a solid social media presence. Make an account on all social media networks that your potential customers use. Have a schedule for releasing content that will keep your followers engaged. Keep an eye on conversations in the Healthcare Robotics market and give your input. When you release a new blog, be sure to share it on social media. This will bring in even more traffic to your site and improve your sales.
Nurture your leads with time
Standing out in the competitive Healthcare Robotics market does not stop after bringing new people to your site. As soon as your marketing group puts the new leads into the funnel, your sales team needs to nurture them to turn them into customers. Effective Lead Nurturing takes place with routine calls and connections, like weekly emails with informative content that your potential customers might need. Make sure the emails are individualized, start with the subject line, so it raises the click-through rate. You could also use email automation software programs from sites like Hubspot to help with this. Nurturing your leads with an individualized strategy will help your business have an edge.
The big takeaway
If you want your Healthcare Robotics company to stand out in a competitive market, you need to make it easier for people to find you. Instead of expensive ads and sales calls that don’t result in much value, Inbound Marketing and Sales will help develop you as a leader in the Healthcare Robotics market and attract more qualified people to you without you reaching out to them.
We’ve worked with many Founders, CEOs, and executives to carry out Inbound Methodology for their Healthcare Robotics companies. Don’t hesitate to schedule your free strategy session to get advice on how to attract more attention in a competitive market!