It’s true: not everyone out there will need your Healthcare Robotics product. If you’re like most marketing pros in Healthcare Robotics, you don’t want to waste your time marketing to people who can’t afford or don’t need your services. Instead, you want “qualified” leads. HubSpot defines a “qualified lead” as a potential customer whose attributes match those of the business’s suitable buyer. For example, people like C-level Execs and Directors at hospitals and health systems are considered qualified leads as they are influencers or decision makers of buying Healthcare Robotics services.
Here are some helpful tips for getting more Qualified Leads for your company:
Create strategic SEO content
One of the best ways to get more qualified leads is to produce content they like and will attract them to your website. This content could be blogs, ebooks, videos, and more. Establishing Buyer Personas, doing Keyword Research, and developing Inbound Content that addresses typical problems and helps them in their research, will help position your company and site as a useful source.
Guest Blog on Industry Related Sites
Guest posting on reputable websites in your niche is a great strategy for getting qualified leads. This technique works because these are people who are probably already thinking about your product or service. Pick a relevant and engaging topic that will catch the interest of viewers. Be sure to use keyword phrases that will increase your post’s search engine ranking. Don’t forget to include links to your website in the writer biography. Here are a few of the leading Healthcare Robotics blog sites you can write for.
Conduct Live Webinars
A webinar allows you to share details with people in real-time through video. You can use webinars as an offer or host it yourself. If you decide to create a webinar, it is recommended to work with an influencer in your market. This will help up the trust of the content and will bring in more qualified leads. Remember to have a Q&A session at the end. Webinars are great because of their customizability. You can include some character to your discussion and make a strong connection to your target market.
Run Quizzes and Surveys
Quizzes and surveys are a great way to get more information from your leads. By asking questions typically brought up by potential customers, you will be able to recognize problems within your target market. You will also better understand where they are in the buyer’s journey. An example is the Marketing Medicine Network study for Healthcare Robotics execs. You could advertise your quizzes and surveys on social media to get even more people involved. For quizzes, make sure they have to send in their name and email address before they get results.
Boost Your Landing Pages
A poorly-made Landing page can be a big reason why you are getting qualified leads. For example, your page could be company-focused instead of customer-focused. Or the design of the page could be off. You can use effective landing pages as a reference and think about how to enhance your own. You could also update your content to make it more customer-focused. Use keywords that your target market is most likely to use when searching the web. Examine various types of design to see what works best. For example, you could test out different CTAs to see which works best.
Post on LinkedIn
Research has found that LinkedIn is the leading social media site for B2B list building. To create qualified leads on LinkedIn, post informative content that would attract your target market. Beyond creating backlinks to your site, getting published on LinkedIn Pulse is a great way to position yourself as a leader in the industry.
Use Facebook Ads
One of the best ways to target qualified leads is through Facebook Ads. You can use ads to target leads based on their individual info, hobbies, likes, and even location. Don’t be tempted to make the ad an overt sales pitch. Your objective is to get people to join your newsletter where you can nurture them. Just give a link to your landing page where people can get more information on the offer.
Customers who have used your Healthcare Robotics services or product might be an excellent resource for qualified leads. According to Nielsen, individuals are more likely to make a purchase from a company when it was referred to them by someone they know. Send your clients a survey to see if they enjoyed the product or service and ask if they will suggest you to a friend. When they say they will, you can send them a message like this:
“Thank you for replying to our survey! Do you know of anyone who could benefit from using our
[product/service]? We will give you a one-time _________ reward for every brand-new customer reference”.
Always remember to compensate consumers with special deals or price cuts when they make a recommendation.
Besides consumers, employees could be an excellent resource of Qualified Leads. This means every person in your company: marketing professionals, sales agents, accounting professionals, designers, experts, and supervisors. To urge even more references, you might offer an incentive of some kind.
The final word
Getting Qualified Leads is one of the most important jobs of any marketing professional. The concepts provided above are all a component of a bigger marketing strategy called Inbound Marketing.
Inbound Marketing includes developing important content for your website visitors and using this content to keep in contact with those who have transformed to Qualified Leads. Your Healthcare Robotics firm could make use of Inbound to draw in brand-new visitors to your website, convert them right into leads, and nurture them into dedicated clients.
It could be really difficult to do all of this alone. We at Responsify work with Healthcare Robotics online marketers to offer strategy, support, and help in applying these tasks.
We’ve collaborated with numerous marketing pros to apply Inbound Marketing Strategies for their Healthcare Robotics firms. Don’t hesitate to ask for a complimentary strategy session to help you examine your current methods and get tips on how to make them better.