It’s always a goal of Healthcare Robotics marketing experts to raise the web traffic to their company website so they can produce more qualified leads. But apart from expensive online ad campaigns, getting visitors to a site does not just happen automatically. It takes a lot of work, like using traffic generation methods that work.
Here are several of the Inbound Marketing Strategies you could use to bring in more site visitors to your Healthcare Robotics firm’s site:
1. Blog regularly
People have different problems, and these people are looking for solutions. You can find out exactly what your ideal buyers need by looking on social media and checking out relevant discussion forums. When you’ve gathered this information, you could then create blogs that offer solutions. Don’t forget to research phrases that your ideal customers are using when searching online. Publish interesting and keyword-optimized content on a regular basis to bring in even more site visitors to your Healthcare Robotics site. Doing this will position you as a specialist in the industry, boosting your brand name recognition.
Along with blog posts, you could also put together longer content, like how-to guides, ebooks, whitepapers, and more. An example are the overviews produced by B2B business Marketo.
2. Use Long-Tail Keywords
Stay away from common key phrases because they are likely overused and very competitive. To improve your search engine position, it’s suggested to choose long-tail keywords. For example, instead of using a common phrase like “Healthcare robotics system,” you could try something a little more targeted like “the best ways to engage people.” The latter is more likely to drive greater organic traffic to your site.
3. Get Featured on Review Websites
A Bazaarvoice study found that more than 70% of consumers check out online testimonials when trying to find a product or service. Getting featured on review sites could be a great way to get even more visitors to your site. These blog posts are beneficial for targeting people that are in the “decision” phase of the buyer’s journey. They are currently contrasting various suppliers to figure out which product or service is the best fit for them. To find review websites in your niche, Google “leading Healthcare Robotics firms.” While some are free, others will require payment before posting. Including your site on such websites will improve your search engine position and make it easier for potential customers to find you online.
4. Get Published in Online Directories
Getting your website listed in online directories is a great way to bring in more traffic to your site. This does not mean, however, that you need to get listed on every Healthcare Robotics site out there. Try to find the ones that relate to your niche and have great domain name authority. For example, if you are located in Illinois, you could Google “Healthcare Robotics business in Illinois.” The directory sites that appear on top of the search outcomes are the ones most visited. Getting your site on these pages will create backlinks to your site and help potential customers find you more easily.
5. Create Guest Blog Posts
A HubSpot study found that 47% of customers checked out a variety of options before making a buying choice. Find respectable websites in your market that allow guest articles and send one in. Pick a topic that your audience would find interesting. Be sure to comply with the visitor blog rules to improve the chances of being published. Include your contact information in your writer biography. Such backlinks will improve your search engine position and bring in more traffic. You could also think about connecting to influencers in your blogs. They make like it and share your content with their fans.
6. Comment on Blog Posts
Take time to check out content on other Healthcare Robotics blog sites and leave comments when you can. Keep the comments positive. People don’t like naysayers. Make sure your comments are informational, not a sales pitch. Commenting on various posts will create even more backlinks to your site, and will result in more site visitors.
7. Be active on Industry Forums
Every industry has online discussion forums where people talk about relevant topics. Taking part in these discussions is a great way to get even more visitors to your site. Make sure to concentrate on forums with a lot of engagement. It is pointless to sign up for one that has no action. When picking a discussion forum, be sure to use your brand name. This will help boost brand name recognition when you engage with others. When taking part in the forums, don’t just offer recommendations. Share real examples and connect people to resources that they would find helpful. This will boost your reputation and bring more traffic to your site.
8. Use Infographics
Research by Social Media Examiner found that 37% of marketing experts think about visuals as one of the most reliable kinds of content. People have attention deficit disorder. Therefore it is easier to engage your target market with an infographic than a 1,000-word report. Infographics are especially helpful when helping individuals understand complicated information. Besides your website, you can also release infographics on websites like Pinterest. Connecting the infographic to your site will draw in even more site visitors.
9. Get published on LinkedIn
LinkedIn is one of the best social media networks for B2B marketing. You can publish lengthy industry-specific content on LinkedIn Pulse. Getting published will build your credibility with your target market and will drive web traffic to your site. You could also share this content on other social media networks.
10. Repurpose Webinars
According to Contently, 60% of marketing experts repurpose (reuse) their content at least five different ways. For example, you could turn your webinars into a collection of new blogs or newsletters to bring in more traffic to your site. The webinar could also be turned into an ebook. You could pull entertaining quotes from the webinar as use them on social media.
The Final Word
Creating effective content and engaging your ideal target market are big parts of Inbound Marketing. Eventually, site visitors that look at your site can turn into qualified leads, and then into customers.
But this can be hard to do alone. Responsify works with Healthcare Robotics online marketers to offer strategy, support, and help in executing these tasks. By working together, we help marketing professionals purposefully bring in brand-new website site visitors, convert them to qualified leads, and then delighted clients.
We’ve helped various marketing pros apply Inbound Marketing Methodology to boost the variety of their website site visitors. Do not hesitate to ask for a free strategy session to help you review your current methods and make them even better.