Want to discover how to attract more medical practice leads in a new way? Nowadays, all of us spend a lot of time on the internet consuming content. Even hectic medical professionals are no exception. At times, clinicians do online research to find solutions to common concerns around issues that they are having when handling their practice and government compliance. That’s an opportunity to make the most out of content to respond to those concerns and supply insight on federal government compliance while leading them to your website and service.
Content to inform clients about Practice Management software doesn’t have to be dry and boring.You won’t hold anyone’s attention if isn’t all that engaging.
How precisely do we define engaging? As it turns out, there’s some serious strategy at work behind the scenes. However, we will not leave you hanging!
Let’s kick your content marketing strategy into high gear and attract more medical practice leads!
Specificity, Specificity, Specificity
Practice Management buyers medical practice leads come in all different sizes and shapes. There are healthcare facilities, doctors in solo practices, and even experts. If you feed them all the same content, somebody is not going to be happy.
Everyone needs content that speaks directly to them. In fact, The American College of Physicians discovered that the group their research study that was the least satisfied were the experts themselves. Why? This happened the experts felt that their existing Practice Management EHR or EMR was not being tailored to. Don’t repeat the same mistake with your content.
Take the intel you gathered on your Buyer Personas and develop content that highlights a distinct selling point. You’ll most likely feel the desire to start pressing your technology, but do not give in to the temptation; remain clear of the hard sell.
Focus on Solutions, not Products
Speaking of ways to avoid the hard sell, you’ll never go wrong as long as you stay focused on answering your consumers’ questions. From research, you know what they’re going to ask, often even before they know what to ask. Empathize with their pain and point them in the right instructions.
Be careful. Pointing them in the ideal direction isn’t taking a glowing neon arrow and directing it directly at your company (that comes later). The answer to their current issue may simply be a couple of hints on how to reduce data entry errors. You can’t offer someone on a total remodeling when all they want is the kitchen area sink. But if you build enough trust, you can get them to reassess.
Basic answers are still answers. You should not feel like you need to resolve all of your client’s problems all at once.
Remind Them That You’re There to Help
Reading is not usually considered as a conversational activity. After all, readers generally don’t have the chance to communicate directly with the author.
Content on the other hand, presents a new scenario. There are practically no barriers. Readers and writers can openly interact through social media, emails, and even the comment section of a blog.
Active reader engagement won’t come if you don’t provide a few gentle (but obvious) nudges. This is where a fantastic call-to-action really shines. Whether you desire visitors to download a Premium Content Offer or sign up for a newsletter, you have to develop a message that appeals directly to the reader.
What entices a prospect will depend on their unique Buyer Persona. As soon as you have connected with them, continue to support the relationship with the consultative approach that attracted them in the first place. Also, do not hesitate to make another call-to-action after they’ve accepted an offer. If they like your eBook, there’s a good chance they’ll value another one, or perhaps a free assessment (yeah!).
The Bottom Line
A particularly laser-focused content strategy resonates with physicians and clinicians. It speaks their language, offers the beginning of a solution, and reels them in for more. Haphazard, generalized material won’t do the trick.
Developing content strategy to attract Practice Management software leads on your own can be an intimidating endeavor if you’re brand-new to the game. Working alongside a content service provider may be an option worth checking out.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
We hope these strategies to attract medical practice leads in a new way were helpful. If you have any questions about how to get started with an Inbound Strategy for your Practice Management software company (With or without EHR/EMR component), don’t be shy, reserve a time to speak with us here. We’re happy to help!