These days, the medical device market has increased tremendously. New rivals seem to pop up constantly. According to a report by EvaluateMedTech, the clinical and health technology market is projected to reach $522 billion by 2022. So exactly how do medical device businesses remain in the game and guarantee that their brand name remains in their prospective customer’s mind? By using medical device marketing strategy to naturally boost their brand name recognition.
As you most likely know, brand name recognition among your target market is crucial. When done appropriately, developing brand name awareness enhances the track record of your business, develops trust between you and your potential customers, and also imparts brand loyalty in your clients. This is crucial to getting an edge in an increasingly open market.
We’ve collected a handful of medical device marketing strategy and concepts, as a component of an Inbound Marketing Strategy, that you can utilize to boost the brand recognition of your medical device company:
1. Create a great deal of idea management content.
Research by Demand Gen Report disclosed that 51% of B2B buyers search for instructional content before choosing to purchase something. Besides releasing articles on your website, it would certainly be a great idea to write guest articles on other popular websites in your specific niche. This permits you to get to a brand-new target market as well as advertise your brand name at little to no price. Many websites that approve visitor blog posts have a writer biography where you could share info about your company and leave links to your website or social media accounts. This enables you to produce recognition of your brand name or even draw in fans. The comment area at the end of the blog post is yet another chance to interact with visitors.
2. Host useful webinars consistently
Holding a helpful webinar is a strategy for working with leads and advertising your brand name. A recent study of online marketers revealed that a minimum of 20% of webinar participants are transformed into qualified leads. You could utilize a webinar to address subjects that your target market would like to learn more about. After the webinar is over, you can have a Q&A session in which you attend to the concerns and problems of the participants. Communicating with your target market in this fashion will allow you to develop as a specialist and will get your brand into their heads.
3. Engage and advertise targeted content on social media
According to Kissmetrics, brand names that are very involved on social media have a greater opportunity of being found by brand-new prospects. Leveraging social media will not only improve your brand name recognition, but it will also boost your reputation amongst potential customers as well as clients. Make sure to take the time to advertise the useful content you produce for leads often and also make certain to reply to their comments. You could also check out other individuals’ accounts and leave comments on their posts. To create extra engagement, think about holding a competition where likes, comments or retweets/shares of your messages are rewarded.
4. Motivate clients to share favorable reviews
A study by BrightLocal revealed that 88% of consumers trust online reviews as much as they trust individual suggestions. Ask your pleased consumers to share their experience with your business or product. Favorable testimonials will not only make your business a lot more visible but will also enhance your credibility in the sector. Nevertheless, it is inevitable that some individuals will periodically give bad reviews to your item or business. A fast search on Google or social media websites will provide you a suggestion of exactly what individuals are saying about your brand. Make sure to handle such adverse reviews swiftly to safeguard your brand name from being tainted.
5. Get Listed in Local Directories
Getting your firm noted in a local directory will dramatically boost your brand name exposure to local prospects, along with enhancing your position with the online search engine. Google My Business is a good start to getting your business listed. It is free and allows you to include information such as company hours, phone numbers, and the sort of payment that your business accepts. You could also publish your logo design and pictures of your product and services. Google My Business also includes Google Maps, giving leads the ability to figure precisely where you are. Various other online directory sites that you may want to consider include Citysearch, Merchant Circle, and Yelp. Do not forget to hunt for listings through local news websites and professional publications.
6. Integrate video content
HubSpot suggests that 93% of all human interaction is composed of visual content. This implies that individuals will be more likely to get in touch with your brand name after seeing a video as opposed to reading some text content. Begin by developing an ‘About Us’ video to provide potential customers a good idea of just what your brand name is about. You can embed this video on your website’s homepage, as well as a post with it on your social media accounts. ‘How-to’ video clips would likewise be an excellent idea for raising your brand recognition.
7. Use Branded Keywords in Your Content
Among the most effective methods of developing brand recognition is by constantly including your brand name in your content. This might be an article, infographic, video summary, picture description, or an e-newsletters. Remember to utilize popular hashtags in your social media blog posts. This will enhance your search engine position and will make your brand name much more noticeable on social media.
The Bottom Line
Boosting the brand name recognition is critical for remaining competitive and scaling your business effectively. You want your potential customers to comprehend exactly how your brand name is different from the others in your market and to trust your firm. Hence, it is necessary to tailor your marketing method, resources, and tools towards boosting your medical device business’s brand name recognition. It can be daunting to do this alone. We here at Responsify partner with medical device online marketers to offer strategy, support, and assistance in carrying out these tasks so that they can increase their brand recognition.
If you would like an assessment of your business’s brand recognition, we are here to help! Don’t hesitate to request a free strategy session now to help you examine your assets and get free advice to help lead you in the right direction.