The medical device market has increased tremendously. New rivals pop up constantly. According to a report by Stratview Research, the clinical and health technology market is projected to reach $562 billion by 2028. So how do medical device businesses remain in the game and guarantee their brand name remains in their prospective customers’ minds? The answer is to use a medical device marketing strategy to organically boost their brand name recognition.
As you most likely know, brand name recognition among your target market is crucial. When done appropriately, developing brand name awareness enhances your business’s track record, creates trust between you and your potential customers, and imparts brand loyalty to your clients. This is crucial to getting an edge in an increasingly open market.
We’ve collected a handful of medical device marketing strategies and concepts as a component of an Inbound Marketing Strategy that you can utilize to boost the brand recognition of your medical device company:
According to new research, consumers are 131% more likely to buy from a brand immediately after they consume early-stage, educational content. Your medical device marketing content should build a bridge from your customers’ pain points to your solution.
Besides publishing articles on your website, writing guest articles on other popular websites in your specific niche would be a great idea. This allows you to reach more of your target audience and promote your brand name. Many websites that approve visitor guest posts have a writer biography where you can share company information and leave links to your website or social media accounts. This enables you to produce recognition of your brand name or even draw in fans. The comment area at the end of the blog post is another chance to interact with visitors.
A helpful webinar is a strategy for working with leads and promoting your brand name. According to Zippia, a considerable 73% of B2B webinar attendees become qualified leads. You could utilize a webinar to address subjects your target market wants to learn more about. After the webinar is over, you can have a Q&A session in which you attend to the concerns and problems of the participants. Communicating with your target market in this fashion will allow you to develop as a thought leader and make your brand memorable.
Hosting webinars can lead to credibility and trustworthiness of your brand. You will be perceived as wanting to connect with your audience and a brand that is reliable and interested in building a relationship.
Successful social media campaigns have one thing in common—they provide value to their audience.
Leveraging social media will not only improve your brand name recognition, but will also boost your reputation among potential customers. Make sure to take the time to promote the useful content you produce for leads often and make sure to engage with their comments. You could also check out other individuals’ accounts and leave comments on their posts.
Being active on social media will keep your brand top of mind to your potential consumers.
B2B reviews should be an essential part of your marketing mix. Statistics show that 92% of B2B buyers are more likely to purchase after reading a trusted review. Ask your happy consumers to share their experience with your business or product. Favorable testimonials will make your business a lot more visible and enhance your credibility in your category.
Nevertheless, inevitably, some individuals will periodically give bad reviews on your business. A fast search on Google or social media websites will suggest exactly what individuals are saying about your brand. To safeguard your brand name from being tainted, make sure to handle such adverse reviews swiftly.
Using business directory websites is an easy way to improve your local SEO. Local SEO is the process of optimizing your online presence to attract more business from local searches. Getting your company noted in a directory will dramatically boost your brand name exposure to local prospects, along with enhancing your position with the online search engine.
Google My Business is a good start to getting your business listed. It is free and allows you to include information such as company hours, phone numbers, and the sort of payment that your business accepts. You could also publish your logo design and pictures of your product and services. Google My Business also includes Google Maps, giving leads the ability to figure out precisely where you are. Various other online directory sites that you may want to consider include Citysearch, Merchant Circle, and Yelp.
Wyzowl, one of the world’s leading video production companies, says video continues to be a widely used tool—trusted by around 9 out of 10 companies. 91% of online marketers use video as a tool for marketing. This statistic is at an all-time high. This implies that individuals will be more likely to contact your brand name after seeing a video instead of reading some text content.
Begin by developing an ‘About Us’ video to provide potential customers with a good idea of your brand name. You can embed this video on your website’s homepage and post it on your social media accounts. ‘How-to’ video clips would be an excellent idea for raising your brand recognition.
Among the most effective methods of developing brand recognition is by constantly including your brand name in your content. This might be a blog post, infographic, video summary, picture description, or an e-newsletter. Remember to utilize popular hashtags in your social media blog posts. This will enhance your search engine position and make your brand name much more noticeable on social media.
Brand search terms can help track performance in search engine results pages (SERPs) and you can compare those results to your competitors.
Boosting brand name recognition is critical for remaining competitive and scaling your business effectively. You want your potential customers to comprehend how your brand name differs from the others in your niche and to trust your business. Therefore, it is necessary to tailor your marketing method, resources, and tools toward boosting your medical device business’s brand name recognition. It can be daunting to do this alone.
At Responsify, we partner with medical device online marketers to offer strategy, support, and assistance in carrying out these tasks so that they can increase their brand recognition.
If you would like an assessment of your business’s brand recognition, we are here to help! Feel free to book a 1-on-1 Inbound Strategy Session with our lead strategist today!