Leading a growing Health Insurance and Payment company into growth can be a big job. The traditional method of growth would be to pump money into traditional advertising and marketing to a big target market, hoping to get a few bites. This takes a lot of time and money, with little return on investment.
A unique new marketing and sales approach is called Inbound. Inbound includes bringing in and nurturing potential customers with a content based on their interests, objectives, and difficulties. According to a current report on the state of Inbound by MIT, 68% of companies said the Inbound methods have produced rapid growth.
Here are some tips for executing Inbound to grow your Health Insurance and Payment firm:
To grow your company, you need to have a clear understanding of who you are targeting. Take time to develop Buyer Personas (imaginary depictions of your ideal customer). What are their work duties? What are their objectives? What are their obstacles? How do they make decisions? Where do they get their information? Answering these questions will help make it easier to better know your target market.
Your potential customers are trying to find information on a variety of topics. One of the best ways to bring in and engage leads is by frequently releasing new content that will engage them. This can be anything from blogs, infographics, videos, whitepapers, webinars, ebooks, and reports. Expanding your content will help you get to a broader target market and increase your conversion rates. You can ask your marketing group to develop a content schedule that will help you prepare consistent content. This will help you keep consistent. According to Hubspot, B2B marketing professionals that use blog sites get 67% more leads than those that do not.
Optimizing your website for online search will help improve your position and make it easier for potential customers to find you online. The first step is to research what key phrases or words your leads are using when searching online. Tools like Google Keyword Planner can help with keyword research. You can work with your marketing and sales teams to find keywords that match your buyer personas. Once you have the right words, your content developers can be used in headlines, URLs, alt messages, captions, and content body. SEO is also good for backlinks, external, and internal links.
A call-to-action (CTA) is a link or button that gets potential customers to take a wanted action. This could be buying an item, sharing your content, or joining your email list. Your internet content developers and marketing professionals can make use of CTAs that prompt interest in your leads like “Download the free ebook now!.” A reliable CTA should develop a feeling of urgency (“Buy now!”). Make our CTA stand out using different colors than your site.
Getting content shared on popular and reputable sites will help develop you as an authority in the Health Insurance and Payment industry and bring in more traffic to your site. How do you pick the website you guest on? Look for websites that cover the same topic as your own. If you have a Health Insurance and Payment site, it wouldn’t be helpful to guest on a style website. The website you write for should have great Domain Authority (DA), good credibility, and high visitor engagement. Look at the comment area of exciting posts to see if people are engaged. The more involved the target market, the greater the effect your post will have. See if the site allows backlinks to your page in the content or writer biography. These backlinks from an authority site will help increase your search engine ranking a great deal.
It’s not enough to just have good content on your site. You need to advertise the content to bring in web traffic. Social media networks like Facebook, LinkedIn, Instagram, Twitter, and Google+ are great for this. If followers find the content valuable, they might look at your site and share it with their contacts. This will create more brand name recognition and more web traffic. According to a current Social Media Marketing Industry report, 90% of all marketing experts said their social media efforts created more direct exposure for their services.
Email marketing is a useful way to nurture leads until they convert to customers. You should offer potential customers premium content like ebooks or reports in exchange for their contact information. When you’ve created your newsletter, send it to leads. Providing your email list special content will make them feel valued and boost commitment. This will enhance the number of sales dramatically. Research by McKinsey found that email is 40 times more effective at transforming leads into new customers than Facebook or Twitter.
The tips outlined above are all part of the Inbound Methodology. Many companies in different markets have started to use this new collection of marketing and sales strategies and see big success, and the Health Insurance and Payment market is no exception.
We’ve helped many CEOs and Marketing Directors carry out Inbound into their Health Insurance and Payment firms. Don’t hesitate to book your free strategy session. We could help you find ways to grow your company faster!