The consumers, healthcare systems, and providers market has grown exponentially in the last few years. New competition pops up every year. According to a study by EvaluateMedTech, the clinical and wellness technology market is expected to reach $522 billion by 2022. So how do consumers, healthcare systems, and providers businesses stay in the game and make sure their brand name is top of mind of prospective customers? By raising their brand name recognition, of course.
As you probably know, brand name recognition among your target market is very important to obtain. When done effectively, more brand name recognition enhances the track record of your business, builds trust with your potential customers, and infuses commitment with your clients. This is essential to having an edge in a very competitive market.
We’ve collected a handful of ideas, as part of an Inbound Marketing Strategy, that can help you raise your brand name recognition of your consumers, healthcare systems, and providers service.
1. Create a lot of idea management content
Research by Demand Gen Report found that 51% of B2B buyers search for informational content before they make a purchasing decision. Beyond just publishing articles on your site, it’s a good idea to guest post on other popular sites in your specific niche. This allows you to get to a new target market and advertise your brand name with little expense. Many websites that allow guest posts have a section for writer biographies where you could share briefly regarding your service and leave contact information to your site and social accounts. This allows you to create awareness of your brand name and bring in more fans. The comment area at the end of the blog post is another great way to connect with readers.
2. Host informative webinars on a regular basis
Putting together a helpful webinar is an extremely reliable strategy to get potential customers and advertise your brand name. A current study of online marketers found that at least 20% of webinar participants turn into qualified leads. You could use a webinar to talk about hot topics that your target market wants to know more about. After the webinar, host a Q&A session to answer questions from your participants. Connecting with your target market in this way will develop you as a specialist in the industry and keep your brand name top of mind.
3. Engage and advertise critical content on social media
According to Kissmetrics, brand names that are very involved on social media have a greater chance of being found by new potential customers. Leveraging social media will not just improve your brand name recognition, it will boost your integrity among leads and customers. Take time to advertise helpful content you develop for your leads and make sure to react to comments. You could also look at other accounts and leave comments on their posts. To create even more engagement, consider hosting a competition where you award likes, comments, or shares.
4. Encourage clients to share favorable testimonials
Research by BrightLocal found that 88% of clients rely on online reviews as much as individual referrals. Ask a few of your very happy customers to share their experience with your business or product. Favorable reviews will not just make your company more visible, they will also improve your reliability in the market. It is unavoidable that some people will periodically send bad reviews. A quick search on Google or social media networks will help you get a better idea of what people are saying. Make sure to deal with bad reviews quickly to keep your brand name from getting tarnished.
5. Get listed in regional directory sites
Getting listed in local directory sites will substantially boost your brand name exposure to local leads, and will enhance your position in online search. Google My Business is that starting point to get your business listed. It is free and lets you include information like service hours, phone number, and location. You could also submit your logo design and images of your services and products. Google My Business also includes Google Maps, letting leads have the chance to find where you’re located. Other online directories include Citysearch, Merchant Circle, and Yelp. Don’t forget to look for listings by trade publications and local news sites.
6. Include video content
HubSpot found that 93% of all human interaction is made up of visual content. This means that people will connect with your brand name more after watching a video compared to just reading content. Start by making an “About Us” video to show your potential customers what your brand name is all about. You can put this video on your website’s homepage, along with a blog post in your social media networks. “How-to” videos are great to boost your brand name recognition.
7. Use branded keywords in your content
One of the best ways to boost brand name recognition is by constantly integrating your trademark name into your content. This can be blogs, infographics, videos, captions, and e-newsletters. Remember to always use well-known hashtags in your social media posts. This will enhance your search engine position and make your brand name more noticeable on social media.
The bottom line
Boosting your brand name recognition is critical to staying competitive and scaling your services. You want your potential customers to understand how your brand name is better than others in the industry, and you want them to trust the company. Therefore, it is important to tailor your marketing methods, sources, and tools to enhance your consumers, healthcare systems, and providers company brand name recognition.
This is a lot to do alone. Responsify works with consumers, healthcare systems and providers online marketers to offer strategy, support, and help carrying out these tasks, so they could purposefully broaden their brand name recognition.
If you want to examine your firm’s brand name recognition, we are here to help! Do not hesitate to ask for a complimentary strategy session to help you assess your methods and find ways to take your brand name recognition to the next level!